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Blogging is a solid marketing strategy when done correctly.

Blogging: Why This Once-Dead Medium is a Marketing Superstar for Forbes

Contrary to popular belief, blogging is no longer dead. There may be cultural associations linked to the early 2000s when blogging reached peak popularity. However, blogging has not only surpassed its early roots, but it’s also a widely-accepted form of digital marketing. 

The Forbes blog has one of the largest audiences on the internet, scaling upwards to 150 million views monthly. Avid viewers and subscribers read the Forbes blog across multiple platforms, and their blog highlights some of the most prominent players in the industry. When did the concept of blogging shift from a means of entertainment to an essential marketing strategy?

The History and Inception of Blogging

The rise, fall, and rise of blogging reflect the industry’s ever-changing demands. 

Blogging came on the scene in the mid to late 90s, and Justin Hall created the first ever blog on links.net in 1994. A few years later, in 1999, Blogger launched its website. Blogger shortly took off and became one of the most frequently used websites on the internet. Users could write and read about any topics of their choosing. Many shared recipes, reported encounters from their personal lives, shared poetry, and offered professional guidance. If you wanted it, you could find it. There was a blog for nearly anything and everything.

As social media gained popularity, people were reading less and less, eventually deeming blogging obsolete. Algorithms were created to favor some blogs over others. Enter marketing blogs.

Why is the Forbes Blog so Successful?

The Forbes Blog flipped the marketing industry on its head. Suddenly, blogging wasn’t just a means to share information. It became a marketing strategy. 

The Forbes blog gives readers insight into the world’s most powerful leaders. It achieves this while also providing comprehensive business and lifestyle advice. Forbes knew where the gaps in the media marketing world existed, and they were there to fill them. 

Readers are being marketed to without realizing it. Forbes blogs drive significant traffic to their site, all while promoting their industry expertise. 

What Makes a Truly Great Blog

The reason Forbes’ blog warrants such success is that it positions them as the leading experts in all things media. There are many ways to write a genuinely exceptional blog for your brand and generate more traffic to your website.

The Forbes blog is a powerful marketing tool because it builds authority and trust with its readers. When reading a Forbes blog post, you hear from a good source. Blog posts are more effective at generating leads, engaging your audience, and increasing traffic than traditional forms of marketing. It’s a way to connect with potential clients, foster engagement, and create networking opportunities.

When blogging becomes a cornerstone of your marketing strategy, it has the potential to grow your business exponentially. When you read a truly excellent blog post, you’ll know it. Blogs should feel engaging, compelling, and informative, and a successful blog should connect you back to the brand’s values.  

Why Marketing Blogs Work

Marketing blogs work because consumers want to feel engaged by your brand. It’s a straightforward way to showcase your services or products’ knowledge, expertise, and authority. It’s captivating content that ripples out into the world and makes more of an impact than you may realize.

Does Your Blog Need a Boost?

Are you looking for some extra support to grow your blog? Our expertise in all things digital marketing can help. If you’re ready to take the next step in brand development, request a sample article here. The first one is on us!

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About the Author

Erica D’Arcangelo – De Silva

Erica D’Arcangelo – De Silva has worked in the Internet marketing industry for the last 20-years. Erica is the top-secret SEO weapon to marketing and advertising agencies in the world. She has generated over 300+ million in revenue for high-value brands such as Walmart, Pottery Barn, iRobot, Cutting Edge Firewood, Kelley Blue Book, and many more. Erica has custom-created more than 1,000 content, SEO, and marketing strategies which held the key to doubling and tripling online traffic, and marketing ROI. She has also authored a series of online publications including The Digital Branding Survival Guide, Million Dollar Marketing, 5 Steps to Increase Web Traffic by Blogging, and Repairing Your Online Reputation.