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Why AI Content Can Never Replicate the Magic of Human Creativity

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When thinking about AI content, most people think of images and videos flooding social media. However, the AI trend is also taking hold of some businesses and brands in the form of blogs and articles. What these businesses and brands have overlooked is the magic of authentic creativity and relatability, which is only found in human-made content.

The AI Content Writer Trend

AI content has been on the rise for years, and it’s permeated more than one area of the digital world. Beyond images and videos, computer-generated content has also taken hold of written content. But why?

  • Cost-Efficiency: For some businesses and brands, an AI content writer appears to be the more cost-efficient. With a simple prompt, they can receive the article or blog they’re looking for. And they don’t have to pay the price of authenticity to receive it.
  • Quick Turn-Around: Like with visual art and content, original human-made blogs and articles can take time. For businesses that value a quick turnaround over authenticity, an AI content writer provides an alternative route to waiting.

These are the two main reasons why AI content has become a trend. However, what many businesses and brands using computer generators overlook are the risks and consequences associated with using AI.

The Risk of AI Content Creation for Businesses and Brands

While this type of content may seem like a cost-friendly and time-efficient route to written content, some heavy risks come with using it.

1. Plagiarism

One of the biggest risks AI content creation poses to businesses and brands is plagiarism. AI systems pull from various sources across the internet, leading to copying text without proper attributions. As a result, brands and businesses take on a large legal risk.

2. Poor Quality

When it comes to content making, quantity doesn’t equate to quality. And while AI tools can generate content quickly, it often doesn’t hold up to the same quality as human-made content.

This is especially important for consumer retention and visibility. If a brand or business’ content is subpar, search engines are more likely to rank it lower, decreasing visibility – and new customers are more likely to leave.

3. Diminished Relatability

Because AI lacks the human touch and creativity, its content makes relatability and emotional connection difficult to achieve.

Human writers can infuse brand personality, empathy, and charm into their content which resonates deeply with a business’s target audience. Content made by AI, however, feels robotic, detached, and impersonal, making consumer retention and marketing difficult. This can also hinder brand loyalty and engagement.

4. Heightened Bias and Inaccuracy

AI content is only as good as the data and content it collects from. Often, this data and content has biased and/or outdated information, making its content inaccurate. This can lead to misinformation, ruining consumer loyalty and brand credibility.

With human-made content, this risk is weeded out as writers use their knowledge to discern bias and outdated information from what’s updated and accurate.

5. Loss of Credibility

As a result of these risks, brands and businesses face a loss of credibility – which, other than legal woes, is probably the hardest consequence to recover from. After all, a brand with no trust or credibility not only loses visibility but also public favor. This impacts sales, and growth, and could even lead to a full stop in operations.

While AI content may be tempting, businesses must remember what truly makes them and their content palatable to their consumers – the human touch and creativity.

Get Original Content and Creativity with Web Content Development

At Web Content Development, we pride ourselves on providing original content that’s made by real people. With our services, you can enjoy creative, relatable, and expertly-crafted content. Contact us today to learn more!

Transform Ideas into Digital Gold with 3 Innovative Content Development Strategies

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A content development strategy is an amalgamation of all of a company’s content marketing efforts. This includes blogs, eBooks, video tutorials, emails, newsletters, and more. 

When done right, a content strategy effectively attracts and engages with a brand’s target audience. The best content can persuade your target audience to take certain actions, like downloading an eBook, submitting a form, or making a purchase. 

Creating content gold takes time, research, and a lot of trial and error. Not every piece of content you post will go viral—and that shouldn’t be your goal, anyway. Creating content that your audience loves, however, comes down to innovation, creativity, and a bit of luck. 

Let’s explore a few of the latest foolproof content development strategies here.

Breaking Down Content Development 

While every post may not go viral, your content should educate, entice, and excite your audience. Here are a few strategies you can utilize to promote your content in new ways.

User-Generated Content (UGC)

What better way to showcase how your products or services are used than through the eyes of your customers or users? Leveraging user-generated content (UGC) is a highly effective part of any content strategy. UGC includes reviews, testimonials, photos, or videos using your products. 

This type of content can be shared on your website, social media platforms, and newsletters. Ultimately, it builds trust and credibility while exemplifying the real experiences customers have had with your brand. 

Try New Mediums

The modern digital landscape is constantly providing new mediums and platforms to try. While this can be overwhelming for brands, there are a few that can make a splash with your audience in a new way. 

Social live streams have taken the world by storm. Influencers and brands can livestream on every major social media platform today, including YouTube, TikTok, Instagram, Facebook, and Twitter. Live streams build community, promote engagement with your audience, and drive awareness around your brand.  

Podcasts are another strong pillar in a content strategy because they are easy for listeners to consume and provide a behind-the-scenes look into a brand or personality. Podcasts can be listened to on various platforms and are easy to scale, even for small businesses. Podcast content can be shared on social media, in a series of blog posts, or a monthly newsletter and can lead to many other content touchpoints for a brand. 

Augmented reality (AR) is emerging as a powerful tool for content creation despite the misconceived perceptions that a massive budget and resources are required for this type of technology. With the right tools, brands can turn sales decks, presentations, and videos into rich augmented-reality experiences that grab users’ attention. Learn more about using AR for content creation here. 

Focus On Storytelling

Let’s face it—storytelling will always be a foundational way to share your brand with the world. Brands must humanize themselves to show their values and mission to consumers. It’s the most effective way to make a connection because consumers are always seeking brands that align with their shared values. 

Think about Coca-Cola’s “Share a Coke” campaign or Nike’s powerful way of showcasing real athletes and their stories. These approaches to selling offer an emotional connection to consumers, clarify the brand’s message, and drive awareness.   

Invest in Content Development Services

If you find yourself thinking, “What is content development, and what should I be doing on my site?” it may be time to hand the reins over to the professionals. More companies are outsourcing content development services because they value the work, but they don’t have the time to handle it themselves.

When shopping for a content agency, find a company that will partner with you, knowing your values and goals while understanding your target audience. With this critical information in mind, they can create a tailored content strategy that aligns with your business. 

Take Your Content Strategy Seriously—Web Content Development Can Help

Looking to build a successful content strategy? At Web Content Development, our team is dedicated to crafting comprehensive strategies to help you achieve your goals. Contact us today to learn more.

AI Powered Creativity for Your Brand

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When it comes to branding, the launch of artificial intelligence (AI) has been seen by many as a redefining moment in how brands create content and produce storytelling. While there may be a future for AI creativity in brand-making, using it irresponsibly could do more harm than good for a business.

Here’s how AI-generated content impacts the future of branding, why businesses should be cautious, and how they can detect AI content.

The Future of AI Content and Branding

Branding and digital marketing are always changing as business owners seek ways to elevate their creativity. As technology evolves, AI content is becoming a considered route to expansive creativity, storytelling, and consumer outreach.

Here are three reasons why people are looking at this type of content content for the future of branding.

1. Reshaping Storytelling

AI is set to revolutionize storytelling. With sophisticated algorithms, it can enhance personalization and engagement by analyzing various data.

This constant analysis allows AI tools to understand consumer preferences and possible upcoming trends better. With this constant flow of data, brands are able to better tailor their narratives to resonate on a personal level.

2. Expansive and Limitless Creativity

Visually stunning designs, in-depth blogs, articles, or captivating music. Whatever the case may be, AI has the ability to process and learn from a diverse dataset that gives it expansive and limitless creativity.

Ultimately, brands can use this elevated creativity to craft distinctive identities that open a new world of expression.

3. Easy and Intuitive

Perhaps the part people love the most about artificial intelligence is how easy and intuitive it is. Since it’s created to be simple and straightforward, its design is easy to use. This allows brands to streamline content seamlessly.

The Problems of AI Content

While there are many hopes for AI-generated content, businesses and brands should proceed with caution. Here’s why.

  • The content could be plagiarized. Artificial intelligence learns to create work from what already exists, which means brands run the risk of infringing on copyrighted material.
  • The content lacks originality. Consumers love and enjoy brand originality, and AI content – while expansive – lacks just that.
  • The content lacks human connection. Consumers enjoy engaging with content that reflects the human experience, and they’re learning what’s AI-generated.

As we navigate the future and how technology can elevate brand creativity, businesses should remember to be cautious in the midst of the benefits. Overall, this type of content has come a long way in recent years, but it still has far to go compared to human-made content.

Can an AI Content Detector Be Helpful?

While some companies may be looking for ways to integrate AI, maintaining authentic and trustworthy content is still the most important goal in branding. For brands that continue to value high-quality and original content, these content detectors could prove helpful.

Sifting Out Computer-Generated Content

AI content detectors can effectively identify AI-generated content by using similar advanced algorithms. As a result, brands are able to intercept content that is not made by a person.

This helps brands maintain consistent messaging and preserve their authenticity with their target audience.

Remember that while progressing with technology is paramount to a brand’s success in today’s age, gaining and maintaining consumer trust is just as vital. That’s why it’s important to ensure that a brand’s content and connection are genuine rather than computer-generated.

Get High Quality, Creative, and Original Content with WCD

When it comes to creating relatable content that drives engagement and brand visibility, there’s nothing like the human touch. At Web Content Development, we pride ourselves on offering originality and creativity that’s high quality. Contact us today to learn more about our services.

How Creative Copywriting Can Take Your Business to New Heights

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Marketing is a fast-paced and ever-changing world, making the role of copywriting invaluable and in high demand. However, some businesses may not see the full potential of working with a creative copywriter. Here’s everything businesses need to know about copywriting and how these skilled writers can take a business to new heights.

What is Copywriting?

First and foremost, what is copywriting? Copywriting is the occupation of writing content that can be promoted, advertised, or used in other marketing strategies. 

Overall, the goal is to increase a business’s sales and heighten brand awareness. A copywriter’s work can be used for:

  • Blogs
  • Social media posts
  • Videos
  • Advertisements
  • Web pages

Is Copywriting Worth It?

Skilled copywriters know how to draw people’s attention and convince them to engage with a business’s products or services. Ultimately, this helps to boost a business to new heights.

For businesses that are looking for original, creative, and new ways to drive traffic, copywriters are a fantastic, worthwhile investment.

The Value of a Copywriter

Beyond having immense writing skills, a copywriter is also an excellent narrator whose unique voice and tone can deeply resonate with audiences.

There are multiple reasons why businesses should consider working with copywriters. Here are just three ways copywriters add value to a business and its brand.

1. Unique and Captivating Content

When it comes to branding and effective communication, the skill of storytelling is vital. Generally, this is where copywriters truly shine.

The marketing world is flooded with information, which can feel overwhelming for consumers. Not to mention, it can also drown out small businesses that are looking to stand out. In other words, capturing the attention of a target audience is a challenge.

With expert linguistics and a keen understanding of a brand’s image, copywriters craft content that stands out from the noise. Thus, with compelling storytelling, copywriters captivate consumers with unique descriptions and engaging narratives.

As a result, a business’s target audience is kept engaged and convinced to build a relationship with the brand.

2. Authentic Brand Voice

When it comes to standing out and successful marketing, authenticity is crucial. That means businesses must establish a resonant and consistent voice, something copywriters are skilled at.

Think of copywriters as keepers of a brand’s voice. They ensure that all forms of content are cohesive and seamlessly align with the brand’s personality and values. This ensures consistency across all platforms and content.

This is possible because copywriters learn about the brand’s identity, allowing them to create a tone that resonates with the target audience. This authentic approach helps to build trust and loyalty while encouraging consumers to be more engaged.

3. Entice Consumers and Encourage Engagement

Storytelling and writing aren’t the only skills a copywriter possesses. Likewise, they also have a strategic mindset that allows them to entice consumers and drive meaningful engagement. They do so by implementing:

  • Persuasive call-to-action statements
  • Compelling headlines
  • Attention-grabbing taglines
  • Trendy phrases and catchphrases
  • Effective SEO tactics

Copywriters know that their words have power. Moreover, they use that skill to elicit specific responses that drive a business toward success. So, this makes their writing truly invaluable and beneficial to any business.

Remember, a copywriter is more than a writer. They are the backbone of narration, storytelling, creativity, and voice-building. Overall, they have plenty to offer businesses and have proven to be an invaluable asset in the marketing world.

Elevate Your Content with Web Content Development

Looking for new ways to elevate your content? At Web Content Development, our copywriting services are high quality and expertly creative. Attract new customers, raise your brand awareness, and take your business to new heights by contacting us today.

Analyzing Where AI Content Falls Short

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AI-generated content has become a wave of convenience for many reasons. But, in truth, there are many concerns that businesses should have when it comes to authenticity and creativity. Here’s where AI content falls short and how to detect when it’s being used.

The Concerns of AI Content

Artificial intelligence content is becoming increasingly common as some people look for ease and quick turnarounds. However, businesses and brands that value authentic creativity and originality should view AI content cautiously. Here are four concerns of this kind of content that everyone should keep in mind.

1. Falls Short with SEO Tactics

Businesses that use search engine optimization (SEO) tactics as part of outreach and marketing understand the importance of using proper SEO tactics. 

While it may seem appealing to use AI as a means to make the process easier, using computer-generated content for SEO can result in:

  • Misguided keyword searches
  • Incorrect optimization tactics
  • Missed opportunities for effective connection

Unlike humans, who can actively track live data, AI typically does not have access to real-time data. This is because AI tools usually rely on historical data, which limits their ability to adapt to changing data.

2. Factual Inaccuracy

Unlike humans, AI cannot fact-check the information it uses. Expecting it to do so can lead to misinformation. In turn, this can damage a business’s reputation and brand.

AI may be able to help with drafting, but people will still be required to edit, fact-check, and re-write to ensure that the information being used is accurate and reputable. Human editors can also help add tone, nuance, and context.

3. The Risk of Plagiarism

Since artificial intelligence creates content from what’s already existing, the product it produces risks being plagiarized. Without proper oversight and editing from a human, businesses could be accused of plagiarism.

This can also impact a brand’s reputation and trust with its target audience. Therefore, it’s important that the content a business produces is original and unique.

4. Risks of Biases and Stereotypes

As previously mentioned, artificial intelligence creates content based on historical context and data. This means that what it produces could hold some potential biases and stereotypes, which can be damaging to both a business and a community of people.

Remember, AI-generated content may be easier to produce, but only people can offer an authentic, accurate, and creative product that resonates with consumers.

Using an AI Content Detector to Ensure Authenticity

So, how can businesses ensure that the content they’re producing is authentic? One solution is an AI content detector.

What is an AI Content Detector? How Does It Work?

These detectors are tools that detect when content is partially or entirely generated by artificial intelligence. Interestingly, AI tools use a similar technology to create detectors.

Typically, AI detectors are accurate and reliable tools to see if the content is original or not. They do so with two measurements.

  • Perplexity: This determines how unpredictable or confusing a text may be. AI perplexity is low because it aims for easy readability. Humans, however, tend to write with unique tones, which raises the perplexity level.
  • Burstiness: This determines the variation in sentence lengths. Low variety could indicate content made by artificial intelligence because human-made sentences are typically more varied.

It’s important to note that detectors may mistake human work for AI, which makes human editing invaluable. Whether it’s writing or detecting, human editors are crucial to ensuring that a business’ content is original, factual, and authentic.

Be Authentic and Creative with Web Content Development

When it comes to authentic creativity, there’s nothing better than a real human’s touch and voice. As AI-generated content grows in popularity, Web Content Development continues to value relatable, resonant, and authentic content making.

No matter what you need, we guarantee that a real person is behind the services we provide. Contact us today to get started.

TechCrunch: How They Took How to Write a Blog to a New Level

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The technology industry relies on receiving the most accurate and up-to-date information on what is happening. So, when you log on to TechCrunch you can view stories about various kinds of tech and how it has evolved.  In the digital world,  TechCrunch is the go-to news site for technology. TechCrunch has existed for many years without change, but the need for a redesign became much more prevalent as the industry kept changing. The platform was able to rework how it delivered content to consumers by learning how to write a blog.  

Here is how changing its platform’s structure improved its content delivery system for the clients that use it most.

Upgrades to How to Write a Blog Post

The TechCrunch platform is an essential tool for many people in the startup world and the tech industry. In addition, some of the content is relevant to developing company interests, including how to write a blog post.

TechCrunch has kept up with industry trends while adapting for the future. Tech Crunch went thru a reconfiguration to be more responsive to its most active audience that reads content using smartphones. The news content and how Tech Crunch delivers it on the app change with what happens throughout the day. 

The platform’s redesign aimed to focus on the simplicity of navigating the app. The goal was to arrange the app in a simplistic, straightforward design. TechCrunch brought the reader back to the homepage after they read an article. This presented the reader with more topics on the platform.

TechCrunch divides its topics such as apps, gadgets, and startups. In addition, it presents writing that may be relevant, including blog posts and press releases. They also have information on live tech events interesting to readers. 

Back when the main access point was on desktops, the reading process and page navigation were horizontal, keeping in line with traditional news sites. However, with the change in focus to smartphones, they introduced a vertical design for people to scan through the page quickly. TechCrunch also operates a database of known startups called CrunchBase. TechCrunch encourages members to interact with this database and make their entries. Contributing members include investors, incubators, and individual startups.

Using a Blog Writer

TechCrunch has a super-charged team of writers, and so does Web Content Development. The difference is that WCD offers blog writer services for companies that want to improve their online presence and agencies. 

 TechCrunch’s website uses a blog which can be very helpful. This allows potential customers to gain more insight into the company’s operations.

People can write blogs within a company to give more insight into certain aspects of the company’s work. However, it comes with some risks. For example, hiring people solely to maintain a company’s blog invites some trouble to the quality of the work. For this reason, ghost blogging is an option. 

Web Content Development offers this service and has multiple professional-level ghost writers available to work on different types of blogs. In addition, their services often include search engine optimization so potential visitors can easily find this type of content.