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Transform Ideas into Digital Gold with 3 Innovative Content Development Strategies

A content development strategy is an amalgamation of all of a company’s content marketing efforts. This includes blogs, eBooks, video tutorials, emails, newsletters, and more. 

When done right, a content strategy effectively attracts and engages with a brand’s target audience. The best content can persuade your target audience to take certain actions, like downloading an eBook, submitting a form, or making a purchase. 

Creating content gold takes time, research, and a lot of trial and error. Not every piece of content you post will go viral—and that shouldn’t be your goal, anyway. Creating content that your audience loves, however, comes down to innovation, creativity, and a bit of luck. 

Let’s explore a few of the latest foolproof content development strategies here.

Breaking Down Content Development 

While every post may not go viral, your content should educate, entice, and excite your audience. Here are a few strategies you can utilize to promote your content in new ways.

User-Generated Content (UGC)

What better way to showcase how your products or services are used than through the eyes of your customers or users? Leveraging user-generated content (UGC) is a highly effective part of any content strategy. UGC includes reviews, testimonials, photos, or videos using your products. 

This type of content can be shared on your website, social media platforms, and newsletters. Ultimately, it builds trust and credibility while exemplifying the real experiences customers have had with your brand. 

Try New Mediums

The modern digital landscape is constantly providing new mediums and platforms to try. While this can be overwhelming for brands, there are a few that can make a splash with your audience in a new way. 

Social live streams have taken the world by storm. Influencers and brands can livestream on every major social media platform today, including YouTube, TikTok, Instagram, Facebook, and Twitter. Live streams build community, promote engagement with your audience, and drive awareness around your brand.  

Podcasts are another strong pillar in a content strategy because they are easy for listeners to consume and provide a behind-the-scenes look into a brand or personality. Podcasts can be listened to on various platforms and are easy to scale, even for small businesses. Podcast content can be shared on social media, in a series of blog posts, or a monthly newsletter and can lead to many other content touchpoints for a brand. 

Augmented reality (AR) is emerging as a powerful tool for content creation despite the misconceived perceptions that a massive budget and resources are required for this type of technology. With the right tools, brands can turn sales decks, presentations, and videos into rich augmented-reality experiences that grab users’ attention. Learn more about using AR for content creation here. 

Focus On Storytelling

Let’s face it—storytelling will always be a foundational way to share your brand with the world. Brands must humanize themselves to show their values and mission to consumers. It’s the most effective way to make a connection because consumers are always seeking brands that align with their shared values. 

Think about Coca-Cola’s “Share a Coke” campaign or Nike’s powerful way of showcasing real athletes and their stories. These approaches to selling offer an emotional connection to consumers, clarify the brand’s message, and drive awareness.   

Invest in Content Development Services

If you find yourself thinking, “What is content development, and what should I be doing on my site?” it may be time to hand the reins over to the professionals. More companies are outsourcing content development services because they value the work, but they don’t have the time to handle it themselves.

When shopping for a content agency, find a company that will partner with you, knowing your values and goals while understanding your target audience. With this critical information in mind, they can create a tailored content strategy that aligns with your business. 

Take Your Content Strategy Seriously—Web Content Development Can Help

Looking to build a successful content strategy? At Web Content Development, our team is dedicated to crafting comprehensive strategies to help you achieve your goals. Contact us today to learn more.

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About the Author

Erica D’Arcangelo – De Silva

Erica D’Arcangelo – De Silva has worked in the Internet marketing industry for the last 20-years. Erica is the top-secret SEO weapon to marketing and advertising agencies in the world. She has generated over 300+ million in revenue for high-value brands such as Walmart, Pottery Barn, iRobot, Cutting Edge Firewood, Kelley Blue Book, and many more. Erica has custom-created more than 1,000 content, SEO, and marketing strategies which held the key to doubling and tripling online traffic, and marketing ROI. She has also authored a series of online publications including The Digital Branding Survival Guide, Million Dollar Marketing, 5 Steps to Increase Web Traffic by Blogging, and Repairing Your Online Reputation.