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FAQ: What are Backlinks and Why Do They Matter?

An image showing the phrase backlinks along with the backlink logo. This begs the question, what are backlinks?

Backlinks are one of the most important elements to a webpage in determining its SEO rankings. But what are backlinks, exactly? And why are they so important when it comes to search engine optimization? Backlinks Definition A backlink is any hyperlink on a webpage that leads to a different website. Other names for them include […]

FAQ: What a is Content Strategy?

An image of a content strategy. showcasing the importance of building one for your brand. This begs the question, what is a content strategy?

Marketing is a combination of several different components. First, there is the product or service the company offers. Second, there is the brand and its image. And third, there is the marketing strategy for the company and its brand. But, what is a content strategy, exactly? A content strategy is absolutely essential for any company wishing […]

FAQ: Do I Need To Hire a Social Media Management Company?

A group of hands in a circle holding phones. There are images of hearts, comments, likes, and more, emphasizing the importance of a social media management company.

In recent years, having a social media presence has become an integral part of running a business. Social media has become one of, if not the main, way of raising awareness for your brand. It can be challenging to know all the ins and outs of different social media sites while also running your business. […]

FAQ: What Goes Into a Successful Marketing Content Strategy?

A group of marketing professionals at a table devising a content strategy. They are busy with papers, laptops, and lots of discussion.

Content marketing is essential to implement into your business strategy. A proven plan will create more awareness for your brand and attract new, loyal customers. Posting content is just one step in the process. Implementing a tried and true content strategy will boost your brand awareness and ensure your content is engaging and relevant.  How […]

FAQ: How Do I Use My Images To Increase My Online Presence?

An image of a hand scrolling on a laptop keyboard, emphasizing the importance of online presence.

Humans are visual by nature, and we tend to remember the images that stand out most to us. Utilizing images for your business is a great way to make clients remember you. This can help give your brand an identity and connect you with your clients – all while increasing your online presence.  How Can […]

FAQ: What Is The Optimal Blog Length For SERP Ranking?

A hand holding a stylus pointing to a screen with SERP ranking, or website analytics.

Businesses want to increase traffic to their websites. The best way to do this? Improve the searchability of your website content. This is exactly where SERP (Search Engine Result Page) ranking comes into effect.  The higher your SERP ranking, the more likely people are to click their way onto your site.  Is There an Ideal […]