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FAQ: What Is The Optimal Blog Length For SERP Ranking?

Businesses want to increase traffic to their websites. The best way to do this? Improve the searchability of your website content. This is exactly where SERP (Search Engine Result Page) ranking comes into effect.  The higher your SERP ranking, the more likely people are to click their way onto your site. 

Is There an Ideal Blog Length For SERP Ranking?

This will depend on the content of the blog and what the user intends to search for. Some blog topics require more information and longer copy than others. Both short and long-form content is capable of high SERP rankings. As a rule of thumb, quality ranks over quantity. Other factors should be considered in addition to blog length.  

What Other Factors Affect SERP Rankings?

There are many factors affecting how high your website ranks on search engines. This can include any of the following: keyword optimization, page loading speed, user experience, frequency of social shares, backlinks, and overall content. 

How Do I Improve My Website’s SERP Rankings?

Businesses can take multiple steps to improve their website’s searchability. The following can help improve your SERP ranking:

  • Research which keywords are likely to drive traffic
  • Value the content of the blog over the length
  • Update your blogs to keep the information accurate and relevant
  • Include relevant keywords for description and titles – this is what search engines will read first

Why Is SERP Ranking Important?

Lower SERP rankings will result in less exposure to your business. Higher SERP rankings, however, yield greater clicks to your website, resulting in more revenue. 

Increase Your SERP Rankings With Web Content Development

Web Content Development is a professional content creation company dedicated to providing excellent web services to its clients. Contact us to learn more about our services and how you can increase your online searchability.

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About the Author

Erica D’Arcangelo – De Silva

Erica D’Arcangelo – De Silva has worked in the Internet marketing industry for the last 20-years. Erica is the top-secret SEO weapon to marketing and advertising agencies in the world. She has generated over 300+ million in revenue for high-value brands such as Walmart, Pottery Barn, iRobot, Cutting Edge Firewood, Kelley Blue Book, and many more. Erica has custom-created more than 1,000 content, SEO, and marketing strategies which held the key to doubling and tripling online traffic, and marketing ROI. She has also authored a series of online publications including The Digital Branding Survival Guide, Million Dollar Marketing, 5 Steps to Increase Web Traffic by Blogging, and Repairing Your Online Reputation.