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From Socials to Your Skincare Shelf: How Rhode Executes Flawless Sensory Marketing
If you’ve been scrolling through TikTok recently, it’s likely that Rhode, the skincare brand by Hailey Bieber, has popped up on your feed. The dewy “glazed donut” appearance? That’s Rhode. The chic, pastel-colored tubes that practically scream to be photographed in perfect lighting? Also Rhode. But here’s the catch: Rhode is more than just skincare. […]
Slaughter Your Thirst: Inside Liquid Death’s Daring Marketing Strategy
Liquid Death, a canned water, isn’t just water! It’s a rebellion in a can. Impressively, this bold brand, valued $1.4 billion, has redefined hydration through a marketing strategy, using skull-adorned aluminum cans which definitely stand out. The blending of viral social media campaigns, punk rock attitude, and a bold commitment to sustainability has transitioned Liquid […]
How Adidas’s adiClub is Setting the Standard for Brand Loyalty
Brand loyalty is a highly sought-after asset in the marketing world. Businesses from various sectors are continually seeking innovative strategies to keep their customers engaged. Adidas, a prominent name in sportswear and footwear, has elevated loyalty programs with the introduction of adiClub. Thus, establishing a new standard for brand interaction and customer retention. Through this […]
How Trader Joe’s Turns Seasonal Staples into a Cult Phenomenon: The Genius Behind Their Seasonal Marketing Magic
In the retail space, marketing is a foundational pillar of the growth and success of any business. For grocery chains and mom-and-pop storefronts, marketing is critical to compete in the space, retaining loyal customers and drawing in new shoppers. Many think that grocery chains have their marketing strategies down to a science. In reality, though, […]
Marketing Scarcity: How the Impending TikTok Ban Has Increased App Use
As the social app TikTok ban in the US looms and the next steps are unclear, the app has seen an increase in usage. This can only be associated with scarcity marketing. This theme is defined as creating urgency and excitement around something, like an app, a product, or a sale. Thus, motivating individuals to […]
Future-Proof Your Content: SEO Keyword Research Trends to Watch in 2025
2025 is here, and as marketers, that means one thing — we’re on the hunt for all the latest and greatest SEO trends to keep an eye on this year. Trends like AI drastically changed how we approached SEO keyword research in 2024. Yet, there’s much more on the table in 2025. Let’s explore the […]