Category: Marketing Strategy

Articles about how to build a customized marketing strategy that helps businesses to achieve their goals. As well as case studies about successful brands and their marketing strategies.

Branding Tradition: A Story About Pizza

A pizza pie is displayed, demonstrating branding for the book, A Story About Pizza.

How marketing for my family’s pizzeria taught me about authenticity in branding. Several years ago I started helping my father, doing marketing and branding for our family pizzeria. My grandfather started the business back in 1960 and it’s been a well-known and loved staple of the Windber community for 60+ years. The problem? The business […]

The Pros and Cons of an Email Marketing Strategy

A person works on a laptop at a desk and looks at his email inbox, demonstrating an email marketing strategy.

Email marketing remains a cornerstone of digital marketing, offering businesses a powerful way to connect directly with their audiences. Like any approach, it has its strengths and weaknesses. Here, we’ll explore the pros and cons of an email marketing strategy to help you decide if it’s a fit for your business goals. Pros of an […]

Why SEO Services Are Essential for Modern Business Growth

A person sits at a desk and works on their laptop. On their laptop screen is information about website traffic, demonstrating seo services. A cup of cofee and three cookies are to the right of the laptop.

With the digital landscape proving to be a pivotal part of business growth, it’s vital for modern businesses to have as many modern marketing strategies as possible. This includes search engine optimization (SEO) services. Here’s why SEO services are essential for modern business growth, and why working with an SEO agency can be beneficial. Why […]

How to Know If Influencer Marketing is Right for Your Business

An influencer wears a yellow sweater and records herself reviewing a makeup product. She smiles at the camera, demonstrating successful influencer marketing.

With the rise of social media, brands have discovered a new way of reaching their target audience – the influencer. As people with massive followings, an influencer’s endorsement or partnership could mean newfound success. But is influencer marketing right for every business? What Is Influencer Marketing? First and foremost, what is influencer marketing? Using the […]

How to Harness Creative Newsletter Ads

A computer, cell phone, and tablet are displayed with the phrase "newsletter" in white letters against a navy blue background.

With businesses looking for more effective and cost-efficient ways to reach their audience, marketers are finding even more untapped potential in newsletters. Ads are a rising source of revenue for the newsletter and a spot of high visibility for businesses. Here’s how newsletter ads can benefit businesses, and how to harness this marketing strategy for […]

The Power of Email Marketing, From Click to Conversion

A laptop is open and on the screen is a maroon image that has the words NEWSLETTER on it, demonstrating email marketing strategies.

The basics of why making strategized direct contact with customers matters. In fact, email marketing is on the rise as one of the most important factors in successful business growth. So, here’s how you can go from a deleted email to an opened email that builds momentum for your business with email marketing services. What […]