Businesses are always learning new ways to gather data and connect with their customers. The only issue is that most companies aren’t sure about what their consumer’s interests are and what they’re willing to buy. Clever marketing can help companies by analyzing and understanding the behavior of their audience. It can also account for the emotional factors that come into play when people choose to buy certain products. Many companies have benefited from this marketing strategy and are still thriving today. Here are some success stories.
LUSH Cosmetics Clever Marketing Strategy
This cosmetics company focuses on getting their customer base to use their products by getting them to spread the word on social media. Often, cosmetic companies offer free samples to customers, but that may not be enough. That’s why LUSH Cosmetics often uses hashtags to get people to promote their product and talk about it. Social media promotion shows other noncustomers that these products might work for them too. It’s a great way to understand their customers by reading and analyzing what they are saying on social media.
This figurine company uses the power of scarcity to bring their customers in. Funko Pop creates limited edition figurines that other collectors can sell to make even more money. When a product seems more valuable or if it seems like the last one available, more people will want it. Scarcity is a great clever marketing tool that increases customers’ interest in that product.
Dia & Co
This plus-size fashion company benefits from the fact that its customers get to try their product first and then pay later. Before they can receive the box, they take a style quiz so that when they get the box of clothing, it fits that customer’s styling needs. It allows their customers to pay for a subscription service where they get a new outfit every month and get personalized clothing from designers. This type of marketing allows the consumer to get a feel for their product and also gives the company data on what customers are looking for.
This streaming service uses clever marketing by giving its consumers a free trial before they buy their subscription service. For thirty days, customers have access to thousands of shows and movies nationally and internationally. Once they’re satisfied with their experience, they can choose to pay for the service or let it go. The success of this company shows that sometimes giving out free items can be the way to go. They also have a rating system that allows Netflix to filter what kind of entertainment their subscribers want to see.
Hulu is another streaming service that has benefited from clever marketing by offering customers different subscriptions. The most basic subscription offers access to nearly all of its content but with ads. The second subscription offers no advertisements and includes live television as well. While many customers often go for the cheaper option, they have the chance to upgrade after a free trial just to experience more of what they have to offer. This can entice the customers to pay more as well as earn more for their dollar.
Clever marketing can be beneficial to promoting your product as well as learning new tactics to get your customers interested in your product. At Web Content Development, we understand the digital marketing field differently than any other company. Developing marketing strategies and managing social media campaigns are just a few of the top-quality services that we offer. To learn more about how we provide the perfect marketing campaign, click here.