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Content Development: How Much Do you Need (Huffington Post Case Study)

Content might be the last thing on your mind when you’re busy running a business.  There are deadlines that have to be met. Customers you have to keep happy. Employees that you have to pay. Are you busy running a business? Don’t have time to sit down to write weekly blog posts? You’re not alone. You may notice that some of your competitors are able to pump out weekly blog posts and are growing their business. If you’ve ever wondered how companies have boosted their online traffic or expanded their sales. It’s more than likely web content and SEO played a role. This article will explore why web content is needed for your company. Also, the amount of web content you should create, what your web content should be about, what SEO means and how it can help your business.

Why Do I Need Content for My Company?

Web content is a great way to get brand exposure for your company. If you’re trying to lure more customers or gain more traffic to your site, content creation is a great way to accomplish this goal. Consumers want to know who they are doing business with. A great way to introduce yourself and show off your expertise is to create blog articles. Are you an expert in a particular area that relates to your business? You need to communicate this with your consumers. When an individual is engaging with your content, they often spend more time on your website and explore other areas of the site. For example, if you run a clothing business and have a blog post about a particular clothing trend, readers will likely explore the shopping page when they are done with the article.


How Much Content Should I Create?

The goal is to have regular content that is fresh and relevant to your business as well as what is going on in the world. The amount you should create ultimately depends on the type of business you’re in and the type of traffic you want to drive to your site. If you’re in the fast pace business of fashion, you should update your customers regularly with the latest fashion trends. If you’re in a plumbing or construction business, there are plenty of creative blog articles that can be written to inform your customers. The important thing is that you adapt your content to your specific business. You also need to be one step ahead and think about specific events or promotions that are happening.


What Should My Content Be About?

When a reader comes across your blog article online they are expecting that the business writing this article is in some way an expert. Or at least knowledgeable in what they are talking about. You should stick to what you know when writing a blog article but don’t be afraid to test new ideas. All of your content needs to fit into how you view your industry. Your content should also flow well together.


What Is SEO and How Can it Help My Business?

SEO is an abbreviation for search engine optimization, a way of formatting a blog article or website content to be seen better by search engines such as Google. Search engines use an algorithm pattern to scan articles for keywords and other aspects and rank the results for users to see. An article that is formatted according to SEO guidelines will rank high on search engines. Meaning that more people will potentially look at your company. This can help your business tremendously because you can add more traffic to your site by having your business’s article rank well on a search engine. If someone were to search for a particular keyword and your article contains that keyword, most likely your article will be recommended by the search engine as a great source of information on this topic.

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About the Author

Erica D’Arcangelo – De Silva

Erica D’Arcangelo – De Silva has worked in the Internet marketing industry for the last 20-years. Erica is the top-secret SEO weapon to marketing and advertising agencies in the world. She has generated over 300+ million in revenue for high-value brands such as Walmart, Pottery Barn, iRobot, Cutting Edge Firewood, Kelley Blue Book, and many more. Erica has custom-created more than 1,000 content, SEO, and marketing strategies which held the key to doubling and tripling online traffic, and marketing ROI. She has also authored a series of online publications including The Digital Branding Survival Guide, Million Dollar Marketing, 5 Steps to Increase Web Traffic by Blogging, and Repairing Your Online Reputation.