Online web content has become as hot of a topic as fake news. With the deluge of content out there, is it really a game you want to play? Forbes contributor Adam Torkildson asked that question, ultimately declaring content marketing “indispensable.”
Because without regularly updated content and an effective content marketing strategy, a website is doomed to drown in the sea of over 1 billion websites on the internet today. While search engine algorithms make changes to avoid fluff pages and fake news, legitimate and valuable services and information must depend even more on providing high quality content.
Since content marketing is indispensable, here’s how to make yours invaluable.
AI Could Do That
Even as search engines become smarter, so does artificial intelligence. AI-generated fan fiction has written Craigslist ads and a chapter of Harry Potter–quite a feat considering JK Rowling is one of the most successful and creative children’s authors of all time.
But the use of AI is not just for fake ads and fan amusement; some nefarious sites are using bots to generate artificial content.
AI-generated content is a bit like phony money–flood the market and the value of the actual dollar plummets. While AI is not entirely to blame, that’s exactly what has caused content marketing strategies to get a bad rep: potentially time-consuming when done correctly, potentially worthless when computerized.
Fortunately, valuable content is more accessible than most people know.
Content that Counts
Poor website content may be easy to generate by artificial intelligence, but it’s also easy to spot by human intelligence. Poor quality content is:
- Off brand – doesn’t fit who you are
- Off topic and uninteresting – doesn’t provide anything meaningful
- Full of errors – contains grammatical errors as well as factual errors (often without citing any source)
Quality website content has these hallmarks:
- Fits your branding, even if not directly advertising
- Adds value to what you offer, providing information that may interest your clients or consumers
- Adds traffic to your site
Online content should be digestible, engaging, forwardable and a conversation across multiple platforms. Your social media campaigns, email campaigns and web content can all work together, each piece as indispensable as the others.
Content Writing Services
For many business owners, you realize the value of marketing, and content marketing being an indispensable piece of the marketing game. Maybe you’ve even tried your hand at maintaining a blog.
After some time, two primary complaints tend to bubble to the surface: 1) regularly creating content marketing is time consuming and 2) you’re trying to run a business, not write about it.
Not everyone likes to write.
Fortunately, web content providers handle those exact details. They hire writers who love to write. They understand the topics relevant to your industry and create valuable content that includes your business in the conversations that relate to the goods and services you provide. And, providers master search engines and how to organically create content that makes you visible in the vast sea of the internet. The best ones can manage all of your online and digital resources (website, social media, video, 3rd-party sites), to understand and enhance the reputation of your brand.
Whatever the piece of the content puzzle you need, or the entire picture itself, there’s a solution for that.
Web Content Writing
Are you curious about the impact of your current marketing campaigns, and looking to enhance it? Perhaps you’re ready to take your content to the next level?
We have twenty years experience and literally millions of words under our belt. We’re ready to put that expertise to work for you. Contact us to find out how.