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Web Development

The 10 Elements of Content Development All Business Owners Need to Know

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In today’s technological age, every business benefits from having good online content.  Every company is a content company, whether you are selling food, legal services or vehicles.  But what does content development actually look like? Here are ten elements of content development all business owners should know.

1. What is the theme of your content development?

When developing content for your business, you want to make sure you have a consistent theme.  Everything should fit within your brand. Additionally, customers should be able to recognize what company is producing the content.

2. SEO

Search engine optimization, or SEO, is critical in a content company.  What’s the point of having great content if no one is going to see it? SEO helps your website appear higher in search engine results. Also, it makes it more likely potential customers will click over to your site.

3. Helpful and informative content

Your content should meet some needs that your customers have.  Whether it is answering frequently asked questions or adding extra information within your field, content should be helpful and informative. 

4. Content development needs a consistent voice  

Even if your content is being created by multiple different ghostwriters, it should all sound similar.  Your company should have a consistent voice across all types of content development. Furthermore, this is an important part of sounding established as a brand.

5. Comprehensive

Your content should answer any questions your customers might have.  Therefore, if someone comes to your website looking for an answer to a question, they should be able to find it quickly and easily.  Having a comprehensive library of information helps your clients and benefits you by keeping them around for longer.

6. Content development must work across multiple channels

When you are thinking about web content development, you want to create something that works across multiple channels.  It is not enough to just have a basic website. Therefore, companies should utilize all the platforms they have available to them, from social media accounts to blogs.  Having your content available in pictures, text, and videos makes it appealing to a wider audience. Finally, when it comes to content development, variety is key.

7. Design/ visuals

It may sound basic, but having a good design is an important part of having good content.  If you don’t have good visuals, people won’t be intrigued. Furthermore, if your design is messy or difficult to read, people will leave your website before they even start really looking around.

8. Call to action

Your content should include a call to action.  Whether that is buying something from your company or simply going to another page on the site, there should be clear direction about what a customer should do after consuming a piece of content.

9. Research

Your content should be informative and research-based.  Ideally, you want to be able to draw in people that don’t even know about your brand.  Additionally, by focusing some of your content development on creating informative blog posts, how-to guides, or other similar content, you can reach a wider audience (especially if you have good SEO alongside these things).

10. Updated

All of your web content should be up to date.  This can get overwhelming, but it is so important.  If someone goes to your company’s Facebook or Instagram and sees that it has not been updated for months, that does not look good for your business.  All content should be updated regularly, especially social media.

Need help with content development?

Web Content Development can help companies of any size create an individualized marketing strategy.  They can help with everything from SEO to branding to content creation. Visit their website to learn more.

White Label Copywriting Services: A Buyer’s Guide

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If your business is like most marketing companies, you have a lot of different services available.  Everything from SEO to website design to branding may fall under your repertoire. If you are struggling to keep up with the demand for content or are looking to expand your business, white label copywriting may be the way to go.

What is white label copywriting?

White label copywriting services are provided by freelancers or a copywriting agency outside your company.  You can utilize this service instead of hiring an in-house writer. This will save you time and money.  White label copywriting provides you with the content you need at a fraction of the cost of staffing a full-time position.  It also takes the burden of copywriting off of other employees in your company that might feel stronger in their marketing skills than their writing skills.

What are the benefits of using white label copywriting services?

There are many upsides to adding white label copywriting to your company.  If you did not previously offer copywriting for clients, it will expand your content offerings.  Companies of all kinds, from restaurants to law firms, can use a blog on their website as part of their marketing strategy.  Being able to offer content like blog posts is a great way to make your marketing company more money.

Speaking of, you will also save money by hiring outside copywriters for each job you need.  A full-time copywriter makes significantly more in a year than you can fairly pay a group of people per article.  This approach saves you money and spreads the wealth among multiple writers instead of one or two employees.

These freelancers are more likely to be expert copywriters than any random person throwing content together at your company.  This makes your whole business look better. You are able to offer clients high-quality work that is effective and well written.

What should I look for when choosing this service?

There are many places online to find freelancers.  Taking time to hire the best ones is an important step in establishing white label copywriting in your marketing firm.  Look for copywriters that are experienced but in your price range. Ask to see a variety of previous work. People who can write well about anything are preferred to those who can write exceptionally about only a specific topic.

Whether you reach out to individual freelancers directly or a copywriting agency, you want to establish a good relationship with your copywriters.  Even though they don’t work directly for your company, it is nice to have people that will almost always pick up whatever job you have for them and turn it around fast.  Reliable, hard-working people are never a detriment to a business.

How do I know what white label copywriting service is best?

There are so many different copywriters, agencies, and freelancers.  How do you find the best one for your business? Honestly, that is up to you.  You want the white label copywriting for your company to fit seamlessly into your brand.  It is ghostwriting, after all. Clients should not be able to tell that writers outside your company are creating the content.  Research different copywriting agencies and look into different freelancers until you find the ones that fit the best within your company.  Of course, they should be trustworthy and established, but beyond that, it varies from business to business. Think about the type of content you want them to be copywriting as well.  Freelancers who do mostly blog posts may need a different set of skills than those who create informational website copy.

If you need help with white label copywriting for your business, contact Web Content Development today.

WordPress vs. Wix: What is the Best Platform to Build my Website?

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The world in which we live is a loud and buzzing place with new ideas, new products, and brand-new choices being born each day. It is hard to remain relevant and to remain in the public eye. Whether you are a small business, a large enterprise, or an individual with a voice that needs to be heard – it’s tough. We have transcended from a world driven by word of mouth and newspapers, into a world run by the internet, ‘loud’ branding, and flashy ideas. Businesses and entrepreneurs have to conform to this fast-paced environment by creating an unforgettable online-presence. Those who have begun the transition have been faced with an overwhelming task of affordably creating a website that can be reached from the convenience of a laptop or phone. 

Picking a Website Platform

Whether you are building a website for the first time or have done it before, you will first have to decide which platform to use. There are lots of them out there. But, of all of the available platforms, there are two that boast user-friendliness, intuitive editing, and a sleek and easy design program. These two platforms, WordPress and Wix, are great if you are just getting started. They’re good if you’re searching for a simple and straightforward design process. It may be hard to decide which of these would work better for your needs. Let’s have a look at WordPress and Wix a little closer and see which one ‘comes out on top’.

Wix 

Wix continually boasts user-friendliness and affordability. These are both very important to consider when choosing a website design platform. Wix is generally viewed as being a traditional ‘website builder’. This means that you will have more drag and drop options and less of a ‘learning curve’ to undergo. 

WordPress

Like a lot of website building tools, it is possible to start out for free. You can later upgrade your service for additional themes, services, etc. WordPress allows the user to create a blog, a website, or even a ‘hybrid’ of the two. This is a great feature, especially since blogging is on the rise. More and more people are relying on blogs and blog posts to draw attention to their business or cause. WordPress also offers the same ‘drag and drop’ ease when trying to embed or upload media. The integrated and intuitive editing that WordPress uses supports HTML and Markdown. This makes it versatile and flexible to fit your needs. Having a WordPress blog can really boost your online presence.

Other Important Website Features to Look for in Your Decision-Making Process

There are many things to look for when choosing a website building platform. Two important questions to ask yourself are “Where can I grow from here?” and “How accessible is my website going to be?” 

When choosing a website building platform, it is critical that you are able to grow and reach the audience necessary to make your business a success. Basic Search Engine Optimization (SEO) can help to guarantee that the right people are seeing your website. Social media sharing and monitoring of your site’s statistics and traffic can also help to make sure that your page is being seen by as many people as possible. WordPress offers SEO, social media sharing, and site statistics capabilities.

Easy access is also important. Whether it is the ease of access of the viewers or for yourself. WordPress has even made it possible to access your website for updates from your mobile phone or laptop. If you are trying to build your website or are looking to boost your website’s traffic, or are curious about the details involved in online success, please visit the Web Content Development website.

Marketing Dos & Don’ts: The Rise and Fall of Blockbuster

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David Cook opened the first Blockbuster store opened in 1985 and immediately found marketing success. This isn’t a fairytale, however, as the company plummeted between 2013 and 2014. Many blame the plummet on the online movie and television services, such as Netflix or Hulu, but the reasons fall more upon a poor marketing strategy. Cook made some marketing and financial mistakes that easily could have been avoided. In the end, these mistakes ruined Blockbuster’s chances of finding success. The demise of Blockbuster is an important lesson for retailers, as they could easily make the same mistakes. 

What Blockbuster Did Right 

When speaking about Blockbuster, many want to focus on what the business did wrong. As understandable as that is (learning from mistakes is always a great idea), Blockbuster actually did some things right. In the beginning, Blockbuster took the right approach towards beating its competitors. Blockbuster stores were three times larger than competitors and held 8,000 VHS tapes. Other chain stores kept their movies behind the counter, but Blockbuster chose to display their VHS tapes on shelves. Blockbuster remained open far longer than its competitors and was one of the first to incorporate computer systems and scanners for check-outs. One of the biggest moves owner David Cook made was refusing to stock adult films, which gained the favor of many. 

Essentially, the best marketing strategy that Blockbuster followed was staying ahead of its competitors. By being bigger and up-to-date with technology, Blockbuster gained far more traction than its competitors. Staying a few steps ahead of your competition is never a bad thing, but it is important to focus on other things as well, such as customers and debt. 

What Blockbuster Did Wrong With Marketing

In comparison to what Blockbuster did right, the list of wrongs is far lengthier. For one, Blockbuster entered bankruptcy after struggling to refinance $1 billion dollars of debt. With such a little amount of money to invest in, Blockbuster had very little options when the time came to repay its debt. Not only that, but with such little money to spend, Blockbuster was unable to put money into its stores, prices, and technology. The lesson to learn here? Don’t let debt creep up on your business. Budget accordingly and ensure that you repay your business’s debts as soon as possible. 

Blockbuster had a plethora of valuable information on its customers but did next to nothing with it. With each rental, consumers gave their address, date of birth, and details about their taste in films. They could have used this information to mail out fliers and eventually, send out emails. Following this marketing strategy would have created a stronger relationship with the client and draw them back to continue renting from Blockbuster. That’s the thing, though. Blockbuster did not have a good understanding of their customers. Jim Porterfield, who ran one of the biggest franchises in Blockbuster, believed that the information Blockbuster had should have been used to put out movies that the consumers wanted. Instead, Blockbuster put out movies with little preference for the customers. 

Avoiding the Mistakes of Blockbuster

The scary truth of this story is that anyone could make the mistakes that Blockbuster made. The thing is, you could easily avoid them with the right help. Web Content Development offers a variety of tactical services, such as brand management, crisis management, marketing strategy, and more. If your company is stuck in a rut, we can help. Contact us today to learn more.

Three Ways a Ghost Blogging Platform Can Fall Short

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Blogging is one of the best ways to attract new consumers, all while connecting with your existing ones. There’s one problem, however. You’re really, really busy. Like, super busy! As a business owner, you have little time to manage a blog, let alone write posts for one. Ghost blogging is the solution for this. The purpose of a ghost blogging platform is to manage your blog for you. Your ghost blog will have consistent updates, new writing, and more. Even so, there are some shortcomings to your ghost blog that you can easily fix. 

  1. Your Ghost Blog Doesn’t Use SEO 

In 2020, it’s predicted that businesses will spend up to $81 billion dollars on SEO services. Why? SEO works. With SEO, you will find yourself attracting thousands to your web page instead of a meager few. SEO is one of the most important parts of a ghost blog. If your ghost blogger isn’t using SEO, they are doing things wrong. 

In 2019 alone, Google produced over 2.3 trillion searches. If your ghost blogger is conscious of SEO, it will work with an algorithm that is meant to push your web page up in the list of results. By using particular keywords or phrases, your ghost blog will bring more awareness to their writing. What does this mean for you? More consumers, more followers, and more brand awareness. On the first page of a search result, 67% of people will only click on the first five results. This is why it is important that your ghost blog incorporates SEO, otherwise that 67% may never even see your blog, to begin with. 

  1. You Are Not Taking Emails 

If your ghost blog isn’t being sent to clients via email, you’re missing the chance to keep a connection that will strengthen your relationship with your consumer. When you are interacting with consumers, ensure that you are taking their email to add them to a mailing list. Incorporate a pop-up on your ghost blog that asks the viewer for their email so that they can keep up with the blog. Building this list will control your business’s future. Each subscriber that you gain from your ghost blog is a potential customer. As for current consumers on your email list, you will only keep your relationship with them consistent and strong, meaning they could use your services again. Having a client’s email will also come in handy when if you host events, training, or webinars. 

  1. You Aren’t Using a Ghost Blogger 

One of the biggest downfalls of a ghost blogging platform is that it isn’t being used more regularly by businesses. Companies will see 67% more leads with a consistent blog, but running a blog is hectic for a business owner. A ghost blogger will provide your blog with high-quality writing that will compel your audience into using your services. Ghost bloggers will save you time to work on your business and will ensure that your blog is written up to your standards. Those in the field of ghost blogging understand that their job is to engage your consumers. With this in mind, their writing will be entirely engaging and persuasive.

Want to Start a Ghostwriting Platform? 

The ghost bloggers at Web Content Development are among some of the best in the business. We understand that the aim of your blog is to gain consumer attention, and we will, therefore, write you some of the best, persuasive articles to attract them to your services. With expert knowledge of SEO, we will use the keywords to pull in leads that will bring popularity to your business. When working with Web Content Development, you can rest easy knowing that you are in the best hands in the field.

Does Content Development Really Work? Here’s 3 Brand Studies that Show It Does

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In this modern age, it’s possible to attract thousands of consumers through social media. Web content development is meant to attract a larger audience for your business. Furthermore, it is meant to keep this audience engaged. While this sounds great, you may be wondering if it actually works. There are many great content development success stories. Here are three successes that particularly stand out. 

The Content Development at Buffer 

Buffer has attracted 400,000 users. Also, they have around one million followers across various social media websites. How? A three-pronged content development strategy. For its initial growth, this company used guest blogging. Guest blogging is a method used to increase web traffic. Guest bloggers help build brand awareness by attracting new audiences to a brand. With regular fresh content, published to popular sites, Buffer attracted 100,000 users. 

Working on their own blog has also helped Buffer find popularity. Buffer has four blogs where they share the victories and hardships they have experienced. Furthermore, they pass along their best, shareable content through email. 

Buffer is a great example of content development success. Their web content developer did things in a simple, yet efficient way. By inviting guests to write about the company, they easily raised visibility. Additionally, consistently updated blogs, shared via email, kept Buffer users engaged. These tactics seem simple right? They are, and they attracted around one million followers to Buffer. 

Hubspot’s Content Development

Hubspot is a prime example of content development success. Hubspot’s web content developer used four approaches. First, Hubspot maintained a detailed blog about the subjects that most interested their visitors. Furthermore, they added additional content upgrades to their blog posts, such as ebooks. 

Additionally, Hubspot created a separate educational source for content sharing. They call this Inbound. This attracts 321,000 individuals per month! This source promotes Hubspot’s certification and partnership programs. Finally, Hubspot’s content developer improved upon traffic from LinkedIn. They then utilized this traffic to increase their Facebook video views. These four tactics kept engagement at an all-time high. Thanks to their web content team, Hubspot is now a multi-million dollar company.

Rip Curl

Also known as the “ultimate surfing company,” Rip Curl kept audience engagement boosted through their online publication, The Search. This blog contains topics ranging from the best surfing spots to exciting surfing stories. Furthermore, Rip Curl has a Youtube channel. This alone attracts 100,00 subscribers. Rip Curl kept their audience engaged with relevant surfing content. Due to this, the company has over 2 million Facebook followers. 

Rip Curl recognized surfing’s large audience. Then, they promoted strictly towards those potential consumers. Surfers are eager to learn about new sweet spots. They also enjoy reading and sharing personal surf stories. This lead to Rip Curl’s successful YouTube channel. Their channel reaches a vast number of surfers and maintains a large audience. 

Looking For a Web Content Developer? 

These three stories have one thing in common: simplicity. Through blogs, email, and social media, each company reached its audience. Due to this, their followers engaged with their content. These simple tactics were done artfully. Also, they had the help of a web content developer. Thereby, they attracted hundreds of thousands of followers.

Are you running a company that could use more consumer attention? Are you also interested in developing your content in a way that will bring your business more customers? Web Content Development offers a variety of services. From web page design and copywriting, to refining and popularizing your brand, we offer it all. Our services will bring new customers and more attention to your business.