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The Poosh Blog: How Content Marketing is Driving This Brand

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If you are familiar with reality television series Keeping Up with the Kardashians, you know Kourtney Kardashian. She acts alongside her famous sisters Kim and Khloe, with other members of the Kardashian/Jenner clan.

As recently as April 2019, the brunette stunner launched her new lifestyle blog: the Poosh. Per Kardashian, she felt that something was missing in the healthy/lifestyle space. She decided to fill the vacuum with her new blog. True to her expectations, the Poosh has started catching up. In fact, it’s already jam-packed with a vast audience, thanks to their content marketing strategy.

But, how exactly is content marketing driving this brand? Here is what you need to know.

Effective Teaser Campaign

Teaser campaigns have become one of the ultimate creative strategies in content marketing. Perhaps, this is because people love to be in the know.

Kourtney Kardashian seems to understand this fact pretty well. Before launching the Poosh, she had spent weeks teasing her fans and followers on social media. Additionally, Poosh’s official Instagram account was filled with a lot of posts, but everything was too vague to actually explain the brand. 

At some point, Kourt even shared a photo of herself naked. She was seen sitting on a bathroom countertop drinking tea, holding a laptop next to a shelf filled with bath linens and various luxurious-looking products. From this photo and the accompanying caption, it was totally unclear what exactly she was teasing, yet it grew her followers’ curiosity.

The desire to solve this mystery made both curious fans and skeptics to visit the Poosh site and sign up for updates just to stay in the loop. That began a huge win for her.

Consistent Content

When it comes to making an impact with a blog, consistency is everything. It is one of the most critical factors that determine just how much traffic and leads a site is bound to generate. This is another aspect that is driving the fast growth of the Poosh. In less than two months, Kourtney Kardashian, who often writes most of the content on the site, has managed to publish hundreds of posts together with her team.

By being providing solutions to readers’ problems consistently, the Poosh has developed its audience’s expectations by managing to build trust in the blog, and creating a loyal readership and growing its audience and reach by day. On top of that, consistency has helped in indexing the site by the search engines.

Video Content

There’s no doubt that video is a powerful medium for content marketing and promotional campaigns. It helps increase engagement, traffic, leads, and sales. Kardashian seems to be well aware of this fact. She, at times, shares videos of herself or interviews between her and her famous relatives. As a result, Poosh YouTube channel has garnered over 75 thousand subscribers and more than 3 million views between Feb and July. 

Diverse Topics

In short, the Poosh covers everything. It combines all things to do with health and wellness, life and style, home and interior design, beauty, motherhood, and entertainment The best bit is the content is free to read. That means that everyone, young or old, can see what Kourtney and her team churn out as their “modern guide to living your best life.”

Whether you’re just getting started on how to start a blog or have an established one that you’d like to infuse a content marketing strategy, Web Content Development is here to help. Web Content Development is a team of professional and reliable digital marketing and content writers. Give us a call to learn more about how WCD can help you reach your best life.

Facebook Content of 2019 – And How to Use It as Web Content

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There’s no doubt that Facebook is a vast and diverse platform. At 1.59 billion daily active users and counting, there’s bound to be some wild and wonderful interactions going on. 

Perhaps that’s the reason you want to harness the power of this tool to grow your business and your web content. But how will you know the best content that gets your brand more Facebook engagement?

In this guide, we aim to unlock that answer and then give you some actionable tips on how to infuse that content into your strategy.

What’s the Best Facebook Content of 2019?

There’s no denying that video is the most engaging type of web content in 2019. On average, video posts on Facebook get at least 59 percent more engagement compared to images or text. Whether viewed for a short or long duration of time, it is considered to be meaningful. 

In other words, it means that someone has stopped whatever they were doing to watch that piece of content. What’s even better when utilized, Facebook video content:

  • Comprises of all other mediums (visual and auditory content)
  • Displays nonverbal conversation
  • Engages viewers
  • Prompts shares
  • Is memorable and improves brand recall
  • Provides the best search engine results

Although videos are the best choice if you want the highest Facebook engagement, video content development isn’t 100 percent easy. But when done right, the results can be phenomenal.  

How to Use Video Marketing in Your Strategy

If you have been using Facebook for a while, you already know that most videos play automatically on default settings. However, they don’t have audio unless the viewer clicks on the video. That’s a compelling argument to using great visuals that grab the user’s interest, even without sound. 

An excellent way to do this is to make your video content inspirational, funny, or practical. Any of these will induce a higher amount of comments, reactions, or shares, which in turn, leads to a broader organic reach.

Make it Simple and Clear

Another important thing you need to consider is the length of your video. Although Facebook allows longer videos, they tend to get ignored or left unfinished by viewers. Therefore, you need to keep your videos short and sweet. 

More importantly, make sure they are concise. A 30-second video, for instance, is enough when compared to a 10-minute video; it is more likely to catch the viewer’s attention better and leave them curious and wanting more.

Target a Specific Audience

With video content development, a “one size fits all” approach doesn’t work. That’s why Facebook allows you to build custom audiences. Let’s say you have some products or services that cater to the youth, and you have others that are best suited for the elderly. 

If your content developer creates a general video that addresses both audiences, you’ll end up making little or no impact. For that reason, ensure that your video content addresses the needs of your target audience.

Optimize Video for Conversions

Once you get people to watch your video, it’s time to make the most out of it. All it takes is a clear call to action (CTA). This can be a direct message from the video’s speaker, a link to your landing page at the end of the video, and/or share buttons.

Web Content Development

By harnessing the power of Facebook and video content marketing, your business marketing strategies can go a long way. But you probably don’t need all the work that comes with that. That’s why the team at Web Content Development is committed to helping businesses like yours take the hassle out of digital marketing. Contact us to schedule a call to discuss your business needs.

How You Can Make Your Blog as Good As Medium.com

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So you are researching on how to start a blog, live a laptop lifestyle, and make a living out of remote work?

That’s a bold move.

Like every other newbie, you have taken your search virtually everywhere. Researching which blogs are trendy and finding tips on how to make it successful. Have you considered what the best blogs and online publishing platforms like Forbes and Medium.com do to succeed in this sphere?

If you’re thorough in your research, you’ve discovered that blogging in 2019 is no easy feat. It takes a lot of hard work, research, and long working hours before you start seeing the first results. Sometimes, this will take you months or even years.

But that doesn’t mean running a blog has to be rocket science for you. A bit of learning from top blogs, coupled with a few tweaks here and there to your attitude and your blog can change virtually everything – for the better.

Here are several lessons we can learn from medium.com.

Publish Consistently

When it comes to running a successful blog, consistency is vital. It not only helps you become an authority but gives your site more long-tail keywords, making it easier to find. This is perhaps one of the reasons why Medium.com ranks higher on Google and other search engines.

On the other hand, if you blog erratically and lack consistency, your readers won’t visit as often. And if they do, they won’t comment when you’d like them to, and hence, you won’t get as much traffic or leads as you’d have wished. That’s why you need to set up an expected schedule you know you can hit consistently and charge forward from there. Whether daily or once a week, be sure to stick to that. Google and your readers will thank you for it.

Tell Your Stories in a Creative Way

There are many things that seasoned bloggers may disagree about, but most of them will agree on one practice: creativity is critical. Readers want to read more than basic, generic content.

That’s why you need to make sure that every post is well thought and tells an epic story. It’s imperative to keep your stories sharp and in line with quality standards. But delivering some level of creativity consistently is even more critical.

Build a Community

What’s the use of brilliant content without an audience to consume and spread it? A significant factor that differentiates Medium from other online platforms is its vast audience. There are millions of active monthly readers on this platform.

In the same way, you need to build your army of fans if you want to make waves across the Internet. Having a large following on Facebook, Instagram, or YouTube will play a significant role in driving traffic to your site.

Don’t Skimp on SEO

Search Engine Optimization reigns supreme in the blogosphere. Properly optimized (SEO) sites always get more traffic, leads, and sales. So make a conscious effort to optimize every post and image; the Yoast plugin can help bloggers do that. Other tools like Pingdom can also come in handy while speeding up a site.

Need Quality Content for Your Blog?

Finally, and the most important thing of all, don’t give up. Admit that it’s going to be a tough journey but keep pushing. If you don’t want to bother with the minutiae of writing content for your blog, get in touch with Web Content Development. Helping you increase traffic with persuasive content is what we do best.

Improving Your Website’s Accessibility- Why It’s Important For Your Business

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Public use of the internet is now more than two decades old. Today, it’s no longer a novelty but a critical aspect of everyone’s life. With the advent of more sophisticated technology, internet access has seen a subtle shift from the tradition. In other words, websites and mobile applications have increasingly become more accessible to a broad spectrum of users. As a result, many organizations are waking up to the fact that website accessibility is useful for all. And more importantly, the benefits that come with it are boundless. If you haven’t given your website’s accessibility a thought, here are four reasons why you should.

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Content Development 101: Wikipedia

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Ok. So you’re at work. You have a little downtime. Someone asks you a questions about, let’s say, a band’s first album. So you google Flock of Seagulls, review the band’s discography, and end up clicking a link that takes you to a page about seagulls. Next thing you know, it’s three hours later and you’ve somehow ended up on a Wikipedia page about the origin of the chair. It’s interesting for sure and, fun fact, it isn’t the first time you’ll fall down a wiki wormhole nor will it be the last time. Wikipedia is THE site for fast, free information and it’s easy to see why. Their ability to utilize the content development from their own user base is beyond admirable. Below we discuss web content and how Wikipedia ranks so high.

Where Does Wikipedia’s Content Come From?

There is an almost unlimited number of articles on Wikipedia. That’s an awful lot of content for their users. So you’re probably wondering (rightly so) — where does Wikipedia’s content come from? Well, their web content comes from you. Anyone can create an article for Wikipedia and anyone can edit an existing article. There is no training that needs to be completed to participate. If you’re interested in participating, there’s nothing standing in your way. Contributors come from all over the world, from all different backgrounds, with different levels of expertise in writing, tech, and organization. These people are called Wikipedians, or editors. That’s right. Wikipedia is free and their volunteer base of contributors are responsible for all of the content on their site. As of now, there are around 35 million users contributing to the English Wikipedia.

What Is Demo Breakdown For Wikipedians?

The content development pros of having a diverse group of contributors is invaluable. While there are a lot of male participants, there are other voices:

  • 10%-20% of participants are women
    • This gender gap is very unfortunate and will hopefully change soon
    • Steps are being taken to remedy biases that exist and can’t be put in place soon enough
  • Students contribute
  • Industry insiders contribute
  • Hobbyists contribute
  • PR firms contribute
  • Scholars contribute
  • Those with a passing interest in a subject will also contribute.

As with anything public, there is always the possibility contributors will do so in order to cause mischief. Meaning some folks may decide to post false information in the hopes they’ll trick Wikipedia’s reader base. It’s also possible these same folks may do so as a prank. How does Wikipedia combat this phenomenon?

Who Watches The Watchmen?

Well, as with contributors, editors are you. Myself. Really all of us. We can edit any article if we see something that is factually inaccurate. There are tools in place to help. If you know an article needs to be cleaned up, you can place a notice at the top of the page. If you’re able to find a reliable source, you can add those sources to the page. Additionally, if you happen to find an article that covers a controversial topic, Wikipedians can tag said article as the subject of a dispute about a neutral point of view. This can be especially helpful if article is about a current issue. Once the tag is in place, a group of interested editors can work together to come to a consensus on how to most accurately and fairly present the topic being discussed.

Web Content Development – How We Can Help

If you’re looking to improve the content development of your website or business, contact the team at Web Content Development today! We’re here to help you.

Heineken, Adidas and Other Brands Excelling in Interactive Marketing

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The process of getting products into the hands of consumers has morphed into the multi-billion dollar marketing industry.  Consumers are no longer content to be told what to buy. They want to be involved in promoting the products they love. They are eager to share ideas with the company about how the product can be improved.  To illustrate this point, a survey conducted by ExpoTV.com found that 55% of consumers prefer to have ongoing communications with the companies they buy from. The survey also shows that 89% of the participants in the study said they feel more loyal to a company if they are given an opportunity to provide feedback about a product.  For these reasons, many companies team up with a creative agency to help them hatch and manage a marketing strategy that will harness the power of interactive marketing.

Interactive Marketing = Customer Satisfaction and Brand Loyalty

In the past, engaging customers in a conversation was difficult. But, with today’s technology, it’s easy to provide a platform that allows customer feedback and tracks customer purchasing behaviors.  This interaction leads to improved products, customer satisfaction, and brand loyalty. Gone are the days of e-books, whitepaper, and blogs. Today, we rely on viral quizzes, interactive calculators, customer feedback sites, and seller reviews to help us choose the products we purchase.  Researchers at Content Marketing Institute (CMI) predict that about 79% of marketers will be using interactive content in the coming year. They also show that 46% of marketers are currently using interactive content. Let’s explore this premise by looking at a few of the companies that have had tremendous success with their interactive marketing campaigns:

#1  Adidas

Adidas introduced their Adidas_1 Running Shoe using the most aggressive and effective interactive marketing effort seen in over a decade.  This innovative product contained sensors and mechanisms that adjusted the cushioning in the shoe after each stride. This creative product deserved a marketing strategy that would generate the necessary buzz.  By using a multi-pronged, interactive approach they were able to engage customers with the product and set record sales. More recently, Adidas launched their Neo Label by creating a Snapchat competition for the product.  Users were able to customize the product and show their designs online. Four winners were given a chance to have their designs incorporated into a real collection. The campaign was a big hit and helped Adidas leverage Snapchat as a platform for maximizing customer engagement.

#2  Heineken USA

This Dutch brewing company came up with an innovative way to attract potential employees.  As part of a Human Resources campaign, Heineken created an interactive video to showcase the company’s unique culture.  The video checks a candidate’s personality. It also introduces them to the company by asking twelve questions. The questions are designed to help a candidate determine whether they are a good fit for the company.  With this campaign, Heineken has seen an astounding 300% increase in the number of applicants. It’s also interesting to note that 67% of participants took all of the tests. They also watched the entire video. There is no doubt that this was a successful hiring campaign for Heineken.

How Other Companies are Excelling in Interactive Marketing

Interactive marketing allows businesses and their customers to have a two-way dialogue. It is one of the most common forms of marketing today.  For many business owners, the best way to reap the benefits of this is to engage the services of a branding agency.  A creative marketing agency such as Web Content Development can help a business excel in interactive marketing. This will then grow their brand. Contact us today to learn more about our services and how they will benefit your company.