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SEMRush, Moz or Ahrefs: Which is the Best Website Traffic Checker?

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Whether it’s businesses or marketing agencies, a website traffic checker is crucial to keeping up with site clicks and competition.

SEMRush, Moz, and Ahrefs are the top three contenders, and have similar features. Users are looking for better ways to track their sites, but which one is better?

Comparing Website Traffic Checkers

SEMRush, Moz, and Ahrefs all have similar tools to offer, but exclusive features and user-friendly layouts push one of the website traffic checkers on top.

Similarities

Before highlighting the exclusives, it’s important to note how these website traffic checkers are similar to each other. When it comes to rank tracking, all three checkers have similar tools, but Ahrefs has a cleaner dashboard.

Ahrefs and SEMRush have nearly the same tools to offer for competitive benchmarking. But Moz Pro doesn’t come nearly as close to the two because it lacks the same use.

Moz Pro and SEMRush are comparable for On-Page SEO, both offering similar tools.

Additionally, Ahrefs also has ways to check On-Page SEO, but can’t compare since it doesn’t have central tools.

SEMRush Exclusives

SEMRush really stands out from its competitors with its keyword research features. Not only does it have several different dashboards and tools, but it also has 20 billion keywords.

In fact, SEMRush’s Global Volume Metric tool can provide various, question-like, and related keywords. The Keyword Magic tool can also search SEO and advertising keywords with advanced filtering, and groups words under different headings. Of course, these tools only work when the user has keyword lists made – which can be created with the Keyword Manager. There’s also a Difficulty tool that helps decide target keywords based on volume, competition, and more. More than that, SEMRush also offers Organic Traffic Insights that show the top pages receiving the most organic search traffic. This encompasses all sites, including the user’s website as well. 

Beyond keyword research, SEMRush outshines Moz Pro and Ahrefs with the Content Marketing Toolkit. It showcases four key tools: Topic Research, an SEO Writing Assistant, Post Tracking, and a Content Analyzer. The toolkit also has a recently launched Content Market Place where users can access on-demand content, but this is purchased separately.

SEMRush has an On-Page SEO Content Template, which Moz Pro and Ahrefs don’t have. This template helps with higher ranking by entering keywords, and analyzing the top 10 competitor pages to provide recommendations. It also has an SEO Checker that gives tips for improving on-page SEO.

Lastly, SEMRush also offers the Log File Analyzer that shows how search engines are seeing your site.

Moz Pro Exclusives

Other than being easier to use, Moz Pro shines for its accurate research and exclusive page authority.

While Ahrefs rivals Moz Pro in backlink tools, Moz Pro is more accurate with its complete analysis of the profile. This is because it’s more thorough, offering the total backlinks, their quality, the sites where most of them come from, and more. Moz Pro also holds up an exclusive feature that can be found in its keyword research toolkit – the Page Authority. This tool measures domain authority metrics, and is very user-friendly.

Ahrefs Exclusives

When it comes to the keyword explorer, Ahrefs has a lot of the same features as SEMRush and Moz Pro but with two unique features.

One is the Parent Topic which recommends broader topics to target multiple words. While Moz Pro and SEMRush do have tools for content ideas and suggestions, Ahrefs’ tool is more specific.

The other is Ahrefs’ ability to provide advanced metrics. This includes clicks per search, percentage of clicks, and percentage of paid clicks.

The Best Tool to Check Website Traffic

When it comes to pricing, all three platforms charge similar prices. SEMRush, however, offers more in its membership which makes them a better deal. Not only does SEMRush’s keyword research toolkit include more features, but they also have additional tools for SEO content. All in all, SEMRush is the most comprehensive choice for users who want to track their website traffic. 
If you’re looking to check website traffic on your site and grow your presence organically, reach out to our team. We offer full-spectrum digital marketing services and can take your business to the next level.

Celebrity Gossip? What Is the Most Read Content on the Internet?

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Google is a one-stop-shop for all things on the internet. Its results include everything from “how to do Tik-Tok dances,” to “pizza near me.” But when we aren’t trying to find simple things, the internet is an amazing tool! Used for schools, businesses, and society as a whole, the information available on the internet is limitless. But what is the most read content on the internet? Read below to find out the top articles!

Google Trends in Internet Content

Have you ever wondered what the most searched thing on Google is for the day or of the year? Google Trends actually makes that data easy to find and use! This is a great tool for those in the marketing and public relations field. You can see exactly what the world is looking for and interested in at any time or day. 

Holiday Related Content

Did you know that August 8th  is “National Sneak Some Zucchini Into Your Neighbor’s Porch Day?” It’s true! People search for these types of holidays and federal holiday dates on the internet almost every day. When planning for events, Googling is the best way to find when and where an event is taking place. 

Sports

Super Bowl, World Series, Stanley Cup. Everyone knows these major finals in the world of sports but the question may remain: who is playing? This is one of the biggest topics trending all year round in the world of sports. Many people want to know who is playing and which teams are getting better throughout the year. A simple Google search can allow people to be part of the conversation instead of asking only about the half-time show.

Celebrities

Whether it is a sad loss or the controversy of the hour, celebrities are the most searched people in the world. You can find out if an actor stars in the movies you love or whether a comedian is coming to your town. By searching celebrity names, thousands upon thousands of articles come up on everything and anything.

Disease and Disaster

We all want to know what bad things are going on in our world so we can prepare. 2020 showed some interesting reads for topics, such as “is my stimulus check still coming,” “how to wash my hands properly,” and “is the election over yet?” Searches like that are met with articles from big news outlets like the New York Times as well as smaller local newspapers. A simple Google search helps many people reduce their anxiety.

The internet has too many layers for even the most experienced mind to grasp. We are all connected, and how crazy is it that you and your neighbor may be looking for the same thing?

Learn More About Trends and Internet Content

At Web Content Development, we know that trending on social media and in the world is an important part of growing your business. Reach out to us and learn how we can make your business a must for society today. Give us a call today at (800) 316-9664 to set up an appointment!



The 10 Elements of Content Development All Business Owners Need to Know

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In today’s technological age, every business benefits from having good online content.  Every company is a content company, whether you are selling food, legal services or vehicles.  But what does content development actually look like? Here are ten elements of content development all business owners should know.

1. What is the theme of your content development?

When developing content for your business, you want to make sure you have a consistent theme.  Everything should fit within your brand. Additionally, customers should be able to recognize what company is producing the content.

2. SEO

Search engine optimization, or SEO, is critical in a content company.  What’s the point of having great content if no one is going to see it? SEO helps your website appear higher in search engine results. Also, it makes it more likely potential customers will click over to your site.

3. Helpful and informative content

Your content should meet some needs that your customers have.  Whether it is answering frequently asked questions or adding extra information within your field, content should be helpful and informative. 

4. Content development needs a consistent voice  

Even if your content is being created by multiple different ghostwriters, it should all sound similar.  Your company should have a consistent voice across all types of content development. Furthermore, this is an important part of sounding established as a brand.

5. Comprehensive

Your content should answer any questions your customers might have.  Therefore, if someone comes to your website looking for an answer to a question, they should be able to find it quickly and easily.  Having a comprehensive library of information helps your clients and benefits you by keeping them around for longer.

6. Content development must work across multiple channels

When you are thinking about web content development, you want to create something that works across multiple channels.  It is not enough to just have a basic website. Therefore, companies should utilize all the platforms they have available to them, from social media accounts to blogs.  Having your content available in pictures, text, and videos makes it appealing to a wider audience. Finally, when it comes to content development, variety is key.

7. Design/ visuals

It may sound basic, but having a good design is an important part of having good content.  If you don’t have good visuals, people won’t be intrigued. Furthermore, if your design is messy or difficult to read, people will leave your website before they even start really looking around.

8. Call to action

Your content should include a call to action.  Whether that is buying something from your company or simply going to another page on the site, there should be clear direction about what a customer should do after consuming a piece of content.

9. Research

Your content should be informative and research-based.  Ideally, you want to be able to draw in people that don’t even know about your brand.  Additionally, by focusing some of your content development on creating informative blog posts, how-to guides, or other similar content, you can reach a wider audience (especially if you have good SEO alongside these things).

10. Updated

All of your web content should be up to date.  This can get overwhelming, but it is so important.  If someone goes to your company’s Facebook or Instagram and sees that it has not been updated for months, that does not look good for your business.  All content should be updated regularly, especially social media.

Need help with content development?

Web Content Development can help companies of any size create an individualized marketing strategy.  They can help with everything from SEO to branding to content creation. Visit their website to learn more.

WordPress vs. Wix: What is the Best Platform to Build my Website?

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The world in which we live is a loud and buzzing place with new ideas, new products, and brand-new choices being born each day. It is hard to remain relevant and to remain in the public eye. Whether you are a small business, a large enterprise, or an individual with a voice that needs to be heard – it’s tough. We have transcended from a world driven by word of mouth and newspapers, into a world run by the internet, ‘loud’ branding, and flashy ideas. Businesses and entrepreneurs have to conform to this fast-paced environment by creating an unforgettable online-presence. Those who have begun the transition have been faced with an overwhelming task of affordably creating a website that can be reached from the convenience of a laptop or phone. 

Picking a Website Platform

Whether you are building a website for the first time or have done it before, you will first have to decide which platform to use. There are lots of them out there. But, of all of the available platforms, there are two that boast user-friendliness, intuitive editing, and a sleek and easy design program. These two platforms, WordPress and Wix, are great if you are just getting started. They’re good if you’re searching for a simple and straightforward design process. It may be hard to decide which of these would work better for your needs. Let’s have a look at WordPress and Wix a little closer and see which one ‘comes out on top’.

Wix 

Wix continually boasts user-friendliness and affordability. These are both very important to consider when choosing a website design platform. Wix is generally viewed as being a traditional ‘website builder’. This means that you will have more drag and drop options and less of a ‘learning curve’ to undergo. 

WordPress

Like a lot of website building tools, it is possible to start out for free. You can later upgrade your service for additional themes, services, etc. WordPress allows the user to create a blog, a website, or even a ‘hybrid’ of the two. This is a great feature, especially since blogging is on the rise. More and more people are relying on blogs and blog posts to draw attention to their business or cause. WordPress also offers the same ‘drag and drop’ ease when trying to embed or upload media. The integrated and intuitive editing that WordPress uses supports HTML and Markdown. This makes it versatile and flexible to fit your needs. Having a WordPress blog can really boost your online presence.

Other Important Website Features to Look for in Your Decision-Making Process

There are many things to look for when choosing a website building platform. Two important questions to ask yourself are “Where can I grow from here?” and “How accessible is my website going to be?” 

When choosing a website building platform, it is critical that you are able to grow and reach the audience necessary to make your business a success. Basic Search Engine Optimization (SEO) can help to guarantee that the right people are seeing your website. Social media sharing and monitoring of your site’s statistics and traffic can also help to make sure that your page is being seen by as many people as possible. WordPress offers SEO, social media sharing, and site statistics capabilities.

Easy access is also important. Whether it is the ease of access of the viewers or for yourself. WordPress has even made it possible to access your website for updates from your mobile phone or laptop. If you are trying to build your website or are looking to boost your website’s traffic, or are curious about the details involved in online success, please visit the Web Content Development website.

Marketing Dos & Don’ts: The Rise and Fall of Blockbuster

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David Cook opened the first Blockbuster store opened in 1985 and immediately found marketing success. This isn’t a fairytale, however, as the company plummeted between 2013 and 2014. Many blame the plummet on the online movie and television services, such as Netflix or Hulu, but the reasons fall more upon a poor marketing strategy. Cook made some marketing and financial mistakes that easily could have been avoided. In the end, these mistakes ruined Blockbuster’s chances of finding success. The demise of Blockbuster is an important lesson for retailers, as they could easily make the same mistakes. 

What Blockbuster Did Right 

When speaking about Blockbuster, many want to focus on what the business did wrong. As understandable as that is (learning from mistakes is always a great idea), Blockbuster actually did some things right. In the beginning, Blockbuster took the right approach towards beating its competitors. Blockbuster stores were three times larger than competitors and held 8,000 VHS tapes. Other chain stores kept their movies behind the counter, but Blockbuster chose to display their VHS tapes on shelves. Blockbuster remained open far longer than its competitors and was one of the first to incorporate computer systems and scanners for check-outs. One of the biggest moves owner David Cook made was refusing to stock adult films, which gained the favor of many. 

Essentially, the best marketing strategy that Blockbuster followed was staying ahead of its competitors. By being bigger and up-to-date with technology, Blockbuster gained far more traction than its competitors. Staying a few steps ahead of your competition is never a bad thing, but it is important to focus on other things as well, such as customers and debt. 

What Blockbuster Did Wrong With Marketing

In comparison to what Blockbuster did right, the list of wrongs is far lengthier. For one, Blockbuster entered bankruptcy after struggling to refinance $1 billion dollars of debt. With such a little amount of money to invest in, Blockbuster had very little options when the time came to repay its debt. Not only that, but with such little money to spend, Blockbuster was unable to put money into its stores, prices, and technology. The lesson to learn here? Don’t let debt creep up on your business. Budget accordingly and ensure that you repay your business’s debts as soon as possible. 

Blockbuster had a plethora of valuable information on its customers but did next to nothing with it. With each rental, consumers gave their address, date of birth, and details about their taste in films. They could have used this information to mail out fliers and eventually, send out emails. Following this marketing strategy would have created a stronger relationship with the client and draw them back to continue renting from Blockbuster. That’s the thing, though. Blockbuster did not have a good understanding of their customers. Jim Porterfield, who ran one of the biggest franchises in Blockbuster, believed that the information Blockbuster had should have been used to put out movies that the consumers wanted. Instead, Blockbuster put out movies with little preference for the customers. 

Avoiding the Mistakes of Blockbuster

The scary truth of this story is that anyone could make the mistakes that Blockbuster made. The thing is, you could easily avoid them with the right help. Web Content Development offers a variety of tactical services, such as brand management, crisis management, marketing strategy, and more. If your company is stuck in a rut, we can help. Contact us today to learn more.

Three Ways a Ghost Blogging Platform Can Fall Short

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Blogging is one of the best ways to attract new consumers, all while connecting with your existing ones. There’s one problem, however. You’re really, really busy. Like, super busy! As a business owner, you have little time to manage a blog, let alone write posts for one. Ghost blogging is the solution for this. The purpose of a ghost blogging platform is to manage your blog for you. Your ghost blog will have consistent updates, new writing, and more. Even so, there are some shortcomings to your ghost blog that you can easily fix.

1. Your Ghost Blog Doesn’t Use SEO 

In 2020, it’s predicted that businesses will spend up to $81 billion dollars on SEO services. Why? SEO works. With SEO, you will find yourself attracting thousands to your web page instead of a meager few. SEO is one of the most important parts of a ghost blog. If your ghost blogger isn’t using SEO, they are doing things wrong. 

In 2019 alone, Google produced over 2.3 trillion searches. If your ghost blogger is conscious of SEO, it will work with an algorithm that is meant to push your web page up in the list of results. By using particular keywords or phrases, your ghost blog will bring more awareness to their writing. What does this mean for you? More consumers, more followers, and more brand awareness. On the first page of a search result, 67% of people will only click on the first five results. This is why it is important that your ghost blog incorporates SEO, otherwise that 67% may never even see your blog, to begin with.

2. You Are Not Taking Emails 

If your ghost blog isn’t being sent to clients via email, you’re missing the chance to keep a connection that will strengthen your relationship with your consumer. When you are interacting with consumers, ensure that you are taking their email to add them to a mailing list. Incorporate a pop-up on your ghost blog that asks the viewer for their email so that they can keep up with the blog. Building this list will control your business’s future. Each subscriber that you gain from your ghost blog is a potential customer. As for current consumers on your email list, you will only keep your relationship with them consistent and strong, meaning they could use your services again. Having a client’s email will also come in handy when if you host events, training, or webinars.

3. You Aren’t Using a Ghost Blogger

One of the biggest downfalls of a ghost blogging platform is that it isn’t being used more regularly by businesses. Companies will see 67% more leads with a consistent blog, but running a blog is hectic for a business owner. A ghost blogger will provide your blog with high-quality writing that will compel your audience into using your services. Ghost bloggers will save you time to work on your business and will ensure that your blog is written up to your standards. Those in the field of ghost blogging understand that their job is to engage your consumers. With this in mind, their writing will be entirely engaging and persuasive.

Want to Start a Ghostwriting Platform? 

The ghost bloggers at Web Content Development are among some of the best in the business. We understand that the aim of your blog is to gain consumer attention, and we will, therefore, write you some of the best, persuasive articles to attract them to your services. With expert knowledge of SEO, we will use the keywords to pull in leads that will bring popularity to your business. When working with Web Content Development, you can rest easy knowing that you are in the best hands in the field.