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Good Reads SEO Plan: How to Get YOUR Site Ranking

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Good Reads is, without a doubt, one of the most popular and recognizable online community for book lovers. Their brand recognition and SEO results is something many small and medium businesses can only envy.

You may not have been in the business for a long time just like Good Reads. But, it’s important to remember that their huge success started from humble beginnings. Since inception, back in 2007, Good Reads has focused on implementing a stellar SEO strategy, and that has helped them improve their site ranking. The good news is that their SEO plan can work for you too.

Improve your Website Usability to Improve SEO

Search engines like Google reward sites that demonstrate better user engagement. Websites that have high usability make it easy for visitors/users to view more pages, stay on your site longer, and make more repeat visits. This, in turn, improves site ranking.

Website usability is one thing that has been working in favor of Good Reads. The platform makes it possible for book lovers to review books, share recommendations, and track reading history and goals. Even better, its web design facilitates reader interactions with authors through profile information, interviews, giveaways, and authors’ blogs. As a result, the book review and recommendation platform has attracted over 90 million members.

Updating Content Regularly

Search engines favor sites that update their content often. Regularly updated content is viewed as one of the best indicators of a site’s relevancy, and that’s one of the things that work for Good Reads. The book review platform itself publishes dozens of “best of” lists across several categories. Better yet, there’s an endless number of reading lists being posted daily by members.

Encourage Sharing On Social Media 

Every business with a website needs to have an active social media presence. That’s pretty much common knowledge. What most people don’t know is that making it easy for site users to share your content can improve your site ranking.

Good Reads is quite effective in this search engine optimization strategy. They include social sharing icons on all their content. On top of that, they also share links on their social media pages. With more than 1 million users on Facebook alone, Good Reads can encourage social sharing as a regular part of their SEO campaigns.

Mobile Optimization Improves SEO

Today, the use of mobile devices is on the rise. In fact, more than 60 percent of searches on Google come from mobile devices. Google takes mobile optimization seriously and ranks sites accordingly. The search engine penalizes websites that are not mobile optimized by bumping down their ranking.

Obviously, Good Reads recognizes this and has a mobile-friendly website design in place. Their app is available for android and iOS systems. In the same way, you need to test your site and make sure your website is mobile optimized. If it isn’t, it’ll affect the user experience, adversely affecting your ranking.

Have a Link-Worthy Site

Good Reads focuses on creating relevant links within the text. They understand that anchor text like “Click here” has no site ranking value beyond the attached URL. In their place, they write out the name of a book or page. This helps improve their search engine rankings as well as the ranking of the page/book they are linking to.

Similarly, you can use descriptive links by linking keywords. Doing this will not only improve SEO but also add value to your readers, including those who are using screen readers or with disabilities.

Need Help with SEO Ranking?

If you’re just getting started on your online business, and not sure what is SEO, the team at Web Content Development can help. Give us a call to learn more about our services.

Daily Mail Case Study: How to Recoup Lost Website Traffic From Google

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Daily Mail is arguably one of the most popular tabloid newspapers in the world today with great website traffic. It was first published in 1896 and is known for its independent editorial stance and coverage of international news. Today, the paper has garnered an online daily readership of tens of millions and enjoys an average daily circulation of more than one million.

The Daily Mail’s success is, however, not without challenges. As recently as Jan 2019, for instance, Daily Mail was said to have failed to maintain basic standards of accuracy and accountability, according to Microsoft Edge. In June 2019, the newspaper’s website was blocked in China and is still not accessible. These two tribulations alone have hit their website traffic in a significant way. Luckily, Daily Mail has managed to overturn these complications. And, we can draw three simple lessons on how to recoup lost organic traffic from Google.

Identifying the Drop in Your Website Traffic 

Before you even think of restoring your site to glory, the first step is to identify your traffic drop. That is, see when it took place, what pages it has hit, and who is affected. Did it occur more dramatically in a particular location or on a single device? Is it site-wide or just a single page that is fueling the loss in traffic?

The good news is that there are lots of website traffic checker tools to help you with that. Google Analytics, for example, can help you to quickly and effectively pinpoint website traffic drop.

Understanding the Drop

Now that you’ve identified the drop, you need to understand the culprit(s) behind the decline. That’s what helped Daily Mail to regain its basic standards of accuracy and accountability in less than one week.

If, for instance, the drop lasts several days and seems to be recovering on its own, that’s probably not something to worry about. It could be an issue with your web host or some update to a commonly used browser add-on that may be causing script errors. No matter what connectivity issue that was, it was fixed within a few days.

On the other hand, if the dip was sharp, sudden, and doesn’t seem to be recovering, there’s a possibility that you have been hit with a Google Penalty. Checking your Google Webmaster Tools account for a penalty notification will help you confirm that.

If you are still uncertain about what’s causing a site-wide decline in organic traffic, you may have to look at the changes in your audience’s engagement over time. A drop in engagement time may be an adverse effect of recent changes in your site speed or layout. 

Other possible causes that affect how you drive your website traffic include new or increased competition or a change in the Google algorithm.

Fix the Website Traffic Issue

Dips in organic traffic are never fun. If not addressed, they can be extremely damaging to your business. Fortunately, Google’s own Search Console can help you fix systemic search traffic issues and improve the searchability of your website.

If, for example, the CTR drops, but impressions remain constant over a specific period. You need to check and fix the recent changes you made to your title, meta, or structured data.

Other essential tasks the Search Console can help you perform include:

  • Index errors
  • Crawl errors
  • Have Google re-crawl (or just crawl) the entire site or individual pages
  • If you have experience violations from Google
  • If you have ad violations from Google
  • The number of clicks and impressions you get in Google (and on what pages)

Do You Want More Traffic?

If you’re looking to improve or regain your website traffic, the team at Web Content Development is here for you. Reach out to us today to learn more.

5 Ways White Label Copywriting Will Save You Time (and Money)

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Are you a marketing, design, development, or SEO agency? If your answer is positive, you want to offer your clients a full spectrum of digital marketing services to keep them satisfied, and beat the competition. Unfortunately, you are time-poor and spread thin. Also, writing may not be your thing. That means outsourcing white label copywriting services is the most viable option. It will help you create more time to focus on the many tasks you have to take care of on a day to day basis.

But how exactly does it save you time (and money)?

Allows you to Leverage Deep Marketing and Industry Expertise

Copywriting is a wide-ranging field. There are varied niches that cater to different audiences. And, you may not have the expertise to handle the specific project at hand. Luckily for you, many white label copywriting agencies have years of experience in creating all types of content for a wide variety of niches. That means outsourcing white label copywriting services is the most flexible option that helps you find the expertise you need for your specific project. This grants you the freedom to focus on only what matters while your partner agency handles your content writing needs.

White Label Copywriting Helps you Deliver Quality

Any digital marketing strategy needs original and high-quality copy to succeed. Good content does not only affect the kind of leads generated but also the number of users attracted. The good news is that you can reap these benefits by outsourcing your content needs to a white label agency.

Saves you Money

Modern-day copywriters make a median annual salary of $66,500. That means hiring a permanent in-house copywriter may be outrightly expensive. Perhaps, this is because they will be taking care of an aspect of digital marketing that you don’t already offer.

By working with a white label digital agency, you get a chance to cut down salary and other overhead costs. Even better, you can scale your budget in accordance with your needs. That is, you only reach out to your agency partner when a specific content writing project arises. This, in turn, helps you save money that would otherwise go to hiring a full-time copywriter.

Increased Productivity

When you make your employees wear multiple marketing hats and spend time doing what they’re not best at, both their morale and productivity goes down. If you outsource white label copywriting services, however, you get a chance to make the most of your situation. In other words, you can dedicate all the available resources to your agency’s specialty — whether that’s email marketing, web design and development, or automation. The result? Improved quality delivery, and happy employees who spend time focusing on their core competencies. That also translates to more delighted clients — and long-term contracts.

Turns You into a Full-Service Digital Marketing Agency

As a marketing agency that offers a limited menu of services, it’s not easy to handle every content writing request that comes in from your clients. You’re not staffed with copywriters, copy editors, SEO specialists, PPC specialists, marketing strategists, social media marketing experts, or PR wizards.

But, partnering with another agency that provides white label copywriting services turns you into the go-to digital marketing agency for a diverse range of clients. Even better, it helps you to establish lasting long term relationships with companies who can refer clients to you.

Web Content Development

Regardless of what your content needs are, Web Content Development will help you impress your clients with professional content. Whether they need standard blog posts, press releases, web content, email marketing content, or social media copy, count on us to help you out. Give us a call to help us learn about you.

How to Create a Website Plan to Bring You Traffic Like WebMD

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WebMD is arguably the most popular source of health information in the US. What’s novel about this online publisher is that their site dominates Google search results for almost any medical question – and that’s no surprise. Why? They have an effective website plan in place that helps bring traffic to their site. Here’s what we can learn about creating a website plan from WebMD.

Generate the Business Information

As per WebMD editorial policy, their site aims to empower health professionals and patients with reliable news and info pertaining to human health and well-being. Similarly, you need to define your business goals in your plan. That is, state clearly what you want to achieve with your site and identify your target market. Are you offering a service? Are you selling a unique product? Or, is it a blog that you want to write about things you love and generate leads? No matter what your objective is, be sure to highlight the competitive advantage for the target audience to come to your website for the first time.

Create a Website Structure

Site usability and user experience are among the factors that determine search engine ranking success. WebMD site structure provides visitors with “a sense of place.” At any given time, you’ll always know where to get where you want to be, where you have been, and where you are on the site.

In the same way, you need to identify the pages, main categories as well as subcategories you’ll need on your site. Additionally, you’ll have to figure out which front end features are essential for meeting your business goals.

For example, if you are selling products, you’ll need to incorporate a shopping cart and credit card processing feature on your site. Several features you may want to consider include, among others, a blog section, contact page, social media links and share buttons, portfolio, and testimonial page.

Having a good website structure makes it very easy to design page layouts and templates.

Analyze the Competition

So far, you’ve established your intended goals, the target audience, and your site structure. But what’s the competition doing? You need to learn about your competitors and what they are doing to stay ahead. A good rule of thumb is to look out for any functionality or feature you think can help you beat the competition. SSL certificate, SEO, and caching are just some examples of the back end features that will give you an added edge.

Create Quality Web Content

Google rewards sites with quality content. That’s one aspect that makes WebMD one of the most visited healthcare websites. They regularly publish trustworthy and accurate information pertaining to drugs and human health.

With a general picture of what your site structure looks like, you can start creating quality content for your site. An easy way to hack this is to have a content list that simply describes the information that should go to your site. If you’re not sure where to start, a reputable copywriting company like Web Content Development can come in handy.

Now that you know how to create a website plan, you can freely proceed to design your site. Keep in mind that this should be preceded by buying your domain and web hosting.

Web Content Development

Need help with creating a website plan? Running out of time to build your site? Worried about creating your web copy? Well, look no further than Web Content Development! We have a team of experienced web designers, copywriters, and SEO experts. Call us to let us know what you need.

Content Marketing Strategy Template to Double Your Traffic

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When it comes to content marketing, quality, compelling content is king. Unfortunately, creating quality content that engages your audience can be time-consuming and expensive. It requires a great deal of skill and blogging expertise. Usually, the average business owner doesn’t have this. Additionally, the concept of content marketing is more than just content creation. The best way to grow your business is to have a well-thought-out content marketing plan. Creative content can also help you stand out from the pack. Furthermore, you want to distribute content that is aimed at a targeted online audience. This plan is your content marketing strategy. 

What is a Content Marketing Strategy?

A content marketing strategy is an in-depth marketing plan. It addresses the management, publication, and promotion of content. The purpose of a content strategy is to increase website traffic, generate awareness for your brand and convert leads into sales. Content creation is a key component of any business’s marketing strategy.  A successful content marketing strategy should address the two most important aspects of content development: content quality and content volume. In other words, publishing quality, engaging content often enough that you are able to retain your target audience’s attention. If you’re creating quality content but only publishing a few posts a month, you risk losing your audience. The same is true if you are consistently publishing content that is sub-par. 

Content Marketing Strategy Statistics

  • Marketers who prioritize blogging are thirteen times more likely to achieve a positive ROI on their efforts.
  • Companies that publish 16+ blog posts per month get 3.5 times as much traffic and 4.5 times as many leads as companies that publish zero to four per month.
  • The most successful B2B marketers report spending 40% of their budget on content marketing.
  • 18% of marketers use revenue from the content as a key indicator of performance.
  • Only 32% of B2B marketers have a documented content marketing strategy.
  • 90% of organizations use content in their marketing efforts.
  • 60% of businesses find it challenging to produce content consistently.
  • 65% of businesses find it challenging to produce content that is engaging. 
  • Content marketing produces three times more leads per dollar spent.
  • It costs 62% less than traditional marketing.
  • Content marketing methods convert six times more often than other marketing methods.

Developing an Effective Content Strategy Template

A good content strategy is a crucial component of your business’ success. If you want to effectively manage your content and double your traffic, your strategy must be creative. Also, make it innovative and up-to-date. Whether new to the content marketing game or an old pro, it is never a bad idea to revisit your content marketing strategy. Make sure that it’s still working for you. When developing a content marketing strategy, consider the following:

  • The audience you are targeting with the content
  • The problem the content will solve for that audience
  • What sets you apart from the crowd or makes your product or service better than the others
  • How to best deliver your content (blog posts, videos, infographics)
  • The channels where your content will be published
  • How you will manage content creation and publication

Improve Rankings and Increase Traffic

Creating, publishing and promoting compelling content keeps your audience engaged. With an effective content marketing strategy, you ensure the delivery of your content to the right audience. You can improve your search engine rankings and increase traffic to your website. And most importantly, you can maximize user engagement and grow your business!

Case Study: Google’s Content Development Strategy

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Do a quick Google search for the first thing that pops into your head. You’re likely to find a mass of information right there at your fingertips. That’s because there are millions of articles written on virtually every topic imaginable online. Therefore, in order to compete in this vast sea of information and maintain a successful business, the content you deliver needs to stand out. Google continues to roll out new algorithms rewarding content that results in good user experience. So, it is more important than ever to hone in on a solid content development strategy. If you want to improve your search engine rankings and increase your traffic, your content has to be the best in your niche.

Developing a Successful Content Strategy

Any web content developer worth his salt knows that it isn’t enough to publish content just for the sake of publishing content. The foundation of a successful content development strategy is writing quality content. It must meet the needs of the target audience in question. That means finding out what your audience is looking for and delivering that information in an engaging and useful manner. With a good content development strategy, you can create quality content that your audience is eager to read and share. In turn, this will improve your traffic and grow your business. This process can take a great deal of time, skill and resources. However, the end result will be worth it. 

Putting Content Development into Practice

In the past, keyword research was a great tool for increasing traffic. But, with recent algorithm updates, keyword-stuffed websites that fail to deliver a good user experience are being penalized by Google. The best way to create content that actually converts customers is to shift gears from a keyword-driven content strategy to one centered around the audience’s needs. Keyword research is still a core component of creating SEO content that performs well. However, a well-rounded strategy calls for content that offers more than just a jumble of keywords. It needs to answer your audience’s questions, solve their problems or help them meet their goals.

This type of content allows you to connect with your audience in a way that is relevant to your brand. It is this type of content that is rewarded by search engines. Creating and delivering quality content that meets users’ needs should be at the top of your list of content strategy goals. However, fully understanding how to put that concept into practice is difficult for many businesses. 

Content Development Strategy Tips

Compelling content is a key component of any good content development strategy. Low-quality content is a wasted opportunity for reader engagement and interaction. Also, it undermines your credibility and makes you look unprofessional. Furthermore, this defeats the whole purpose of your content development strategy. In order to make your content work for you, you need to:

  • Find out what it is your audience wants to know
  • Create a comprehensive list of questions your audience is asking
  • Find the answers to these questions and back up the answers with proven facts and sources
  • Compile this information into an engaging, detailed article that your audience will benefit from reading
  • Publish and promote the article to boost traffic to your website

Hire a Professional Content Developer

When it comes to developing a winning content strategy, there is no match for top quality content. Taking the time to publish great content that solves some type of problem for your readers is the best way to ensure success for your business. If you want to grow your business and you are committed to taking your content to the next level, but you don’t have the time or resources to do it on your own, consider hiring a professional content developer to manage your content strategy for you.