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How to Sell on Amazon: Or On Your Own Site Like Amazon

According to a study made by the Bank of America, Amazon has about 44% of the online market share in the U.S. — which makes Amazon the leading company in the U.S. for eCommerce.

With a predominant stand in the market, many entrepreneurs are gaining interest in affiliating their business in the Amazon Seller Central to become an amazon seller.

For those wondering how to sell on Amazon, or on your site like Amazon, we created this guide to help your sales to stand out in the online market.

Visibility and Ranking

Visibility refers to the rank on which content appears in a search engine results page (SERP). Websites with a higher rank are the ones which content is highly visible to online users — these websites appear at the top of a SERP when someone is looking for keywords/content related to their business/services.

How do I know if my content has visibility? 

Search engines use bots to find new content. The bots look into different webpages to find links that may lead to new URLs, and hence, new content. Content ranks according to quality in the search engine.

If your content has not been added to an index, your website/content won’t appear on the results page of search engines when searching for your domain name.

If your website doesn’t appear on search engine results, it may be due to reasons like:

  • It is a new site, the search engine bots haven’t found it yet.
  • Other websites haven’t linked your site into their content.
  • The code of your site is blocking search engines.
  • Google has penalized your site for using spamming techniques

How do I achieve a high rank of visibility? 

If you already have your own website instead of paying to sell with Amazon, we recommend focusing on SEO techniques to help you achieve a high rank of visibility in search engines.

SEO Techniques

There are many SEO techniques, but here we will focus on the most basic — and yet efficient  ones: quality content, link building, and keywords. 

Quality Content

To acquire a client base, any website needs to create relevant and high-quality content, through which they can promote their brand’s ideology, services, or products.

Examples of online marketing content include:

  • Blog posts
  • Podcasts
  • E-books
  • Videos
  • Infographics

What is considered quality content?

For content to be considered as valuable and relevant to share in search engine results, it must at least have the following features:

  • The content must provide helpful and relevant answers to the searcher’s query.
  • Websites are able to quote the content if it is compelling enough.
  • You can also use links if your content is compelling enough.

Link Building 

Link Building is an SEO technique in which external websites use links of your content in their webpages — this is also known as earning links. Creating quality content will allow the achievement of link building

Benefits of link building include:

  • Generating traffic into your website.
  • Build relationships with the websites with whom you are exchanging links.
  • Gain brand recognition.


Keywords are words and phrases that people are most likely to write in a search engine. When looking for a subject or pretty much anything on the internet. 

These are important because, through them, search engines can identify relevant content or websites. 

To find relevant keywords to add to your content, you can use a keyword research tool —you can find many options online, either paid or free of any cost.

If you would like to know further about SEO techniques, please contact Web Content Development. We will happily provide a free consultation to determine what SEO and marketing techniques are best for your business. We are here to help! 

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About the Author

Erica D’Arcangelo – De Silva

Erica D’Arcangelo – De Silva has worked in the Internet marketing industry for the last 20-years. Erica is the top-secret SEO weapon to marketing and advertising agencies in the world. She has generated over 300+ million in revenue for high-value brands such as Walmart, Pottery Barn, iRobot, Cutting Edge Firewood, Kelley Blue Book, and many more. Erica has custom-created more than 1,000 content, SEO, and marketing strategies which held the key to doubling and tripling online traffic, and marketing ROI. She has also authored a series of online publications including The Digital Branding Survival Guide, Million Dollar Marketing, 5 Steps to Increase Web Traffic by Blogging, and Repairing Your Online Reputation.