According to a study made by the Bank of America, Amazon has about 44% of the online market share in the U.S. — which makes Amazon the leading company in the U.S. for eCommerce.
For those wondering how to sell on Amazon, or on your site like Amazon, we created this guide to help your sales to stand out in the online market.
Visibility and Ranking
Visibility refers to the rank on which content appears in a search engine results page (SERP). Websites with a higher rank are the ones which content is highly visible to online users — these websites appear at the top of a SERP when someone is looking for keywords/content related to their business/services.
How do I know if my content has visibility?
Search engines use bots to find new content. The bots look into different webpages to find links that may lead to new URLs, and hence, new content. Content ranks according to quality in the search engine.
If your content has not been added to an index, your website/content won’t appear on the results page of search engines when searching for your domain name.
If your website doesn’t appear on search engine results, it may be due to reasons like:
- It is a new site, the search engine bots haven’t found it yet.
- Other websites haven’t linked your site into their content.
- The code of your site is blocking search engines.
- Google has penalized your site for using spamming techniques
How do I achieve a high rank of visibility?
If you already have your own website instead of paying to sell with Amazon, we recommend focusing on SEO techniques to help you achieve a high rank of visibility in search engines.
There are many SEO techniques, but here we will focus on the most basic — and yet efficient ones: quality content, link building, and keywords.
To acquire a client base, any website needs to create relevant and high-quality content, through which they can promote their brand’s ideology, services, or products.
Examples of online marketing content include:
- Blog posts
What is considered quality content?
For content to be considered as valuable and relevant to share in search engine results, it must at least have the following features:
- The content must provide helpful and relevant answers to the searcher’s query.
- Websites are able to quote the content if it is compelling enough.
- You can also use links if your content is compelling enough.
Link Building is an SEO technique in which external websites use links of your content in their webpages — this is also known as earning links. Creating quality content will allow the achievement of link building
Benefits of link building include:
- Generating traffic into your website.
- Build relationships with the websites with whom you are exchanging links.
- Gain brand recognition.
Keywords are words and phrases that people are most likely to write in a search engine. When looking for a subject or pretty much anything on the internet.
These are important because, through them, search engines can identify relevant content or websites.
To find relevant keywords to add to your content, you can use a keyword research tool —you can find many options online, either paid or free of any cost.
If you would like to know further about SEO techniques, please contact Web Content Development. We will happily provide a free consultation to determine what SEO and marketing techniques are best for your business. We are here to help!