Red Bull’s content marketing strategy is smart, intentional, targeted, and engaging. And there is one key reason why they’re so good. They know their audience.
What Exactly is it About Red Bull’s Content Marketing That Makes Them a Global Marketing Powerhouse?
Conjure up thoughts of Red Bull and you’re likely to think of adventure, rock climbing, extreme sports, a funny cartoon dude flying off full of energy and determination. That’s not an accident.
Let’s delve into how they harness this knowledge to target their market and win the game.
Red Bull Marketing — The ins and outs
Red Bull came on the scene in 1987, but they didn’t want to scale using traditional advertising and marketing techniques. So they changed the game. They knew who they wanted to target — 18-35 year old males — and went straight to them.
Red Bull showed up at college parties, libraries, coffee shops, bars….. wherever they knew their market was, with free samples in hand. From there, the Red Bull fans spread the word and thus, took care of Red Bull’s marketing needs.
To this day, Red Bull shows up for its audience without ever directly selling its product.
- They build strong emotional connections with their audience that creates bond and trust.
- They show up at, sponsor, and organize extreme sporting events, music festivals, and gaming competitions.
- They pump out high-quality content that is focused solely on their audience’s enjoyment.
In fact, if you go to Red Bull’s website you will find nothing but engaging and beneficial content (and loads of it) that specifically adds to its reader. It almost never mentions its product.
Content Marketing That has Wings
Red Bull’s content marketing strategy is just like its brand — powerful and energized, and entertaining to boot. But most importantly, it speaks directly to its followers. Have you ever noticed how much you enjoy those Red Bull ads? That’s smart marketing. In every piece of content they release, they focus on their target. Never their product.
That’s what strategic content marketing does: it focuses on the benefits the audience will receive. Red Bull knows how to seek out its adventure seeking, active, adrenaline minded viewer and then make them a friend who really likes their product, their message, and their brand — and will convince others to like them too.
How Can You Market Like Red Bull?
The first obvious question is, do you know your target market? Do you know who you’re speaking to?
- Do you know where they like to hang out and what they like to do?
- Do you know what they like, what they want, and what they need?
- Do you know what keeps them up at night?
If you don’t know your audience, you’re going to have a really hard time reaching them. And if you do manage to reach them, you’ll have an even harder time getting them to hear you.
The next question is what is your content marketing strategy?
In this day and age, you just can’t expect to scale without a smart content marketing strategy in place.
- You need a strong, solid, and consistent online presence.
- You need to be pumping out quality content regularly that benefits and speaks directly to who’s watching.
- You need to know what to post, where and when to do it, what to put on your website, and how to do it all in a way that builds trust and connection with your audience.
How WCD’s Content Marketing Services Could Save You the Headache
We know this can all seem overwhelming, especially while you’re trying to run the business. That’s where we come in: To save you the pressure and give you back what’s yours — your time.
At WCD, we provide quality and engaging content marketing services that scale your business while you sip your morning coffee.
We study the greats like Red Bull so that we can borrow some wings and help our clients’ marketing take flight.
Contact us today and ask us how we can harness your business’s wing power today.
