content marketing strategy

Optimizing Your Content Strategy With Google for Creators: How-to Guide

December 28, 2021 by Erica

Quality content helps build a successful brand. Also, the right strategies can make the difference between a company that commands attention and one that goes unnoticed. Google for Creators is one tool that you can use to optimize your marketing content strategy. The tech company offers several features that brands can take advantage of. Many of them are designed to elevate your company’s voice and online presence. Read on to discover how to begin a game plan that can help your brand grow larger and go further.

Tell Your Story

Many brands are succeeding with Google for Creators Web Stories feature. Content strategy is all about how you share your company’s voice. It is a roadmap for taking your brand to the masses. Once you have pinned down a succinct definition of what your company is here to do, it is time to tell the world. This is where Web Stories come into the picture. Similar to the stories we tap on at the top of social media pages, this feature expands on the standard experience and lets you design and edit images and videos that can be shared across Google search.

Glean Insights

One of the most useful features is something called Search Content Insights. This tool lets you see how your content is measuring up in the Google sphere. Knowing this data is key to getting the inside scoop on your performance. Once you know the stats, you can decide whether to go in another direction, keep up the great work, or take it to the next level. A good content strategy is more than the likes your content gets. It’s all about resonating with the public and turning up the volume on your brand’s voice.

Do Your Homework

Google for Creators is a hub for those who want to expand their brand. The site offers a plethora of tips and blogs that can help you optimize your content. Knowing what works for you is essential. Every entrepreneur will take a different approach and what works for one company will not necessarily work for another. This means that your strategy is as unique as your brand. From simple steps like linking blog posts to your social media page to introducing yourself to the public with a video, there are many suggested methods you can try. When it comes to strategies, the possibilities are truly endless.

What’s Trending?

Any creator knows the importance of keywords in a content marketing strategy. Google for Creators offers Google Trends. It’s a tool that lets you search and pull up data on keywords and see their impact over time. You can compare, see what’s recently trending, and do a search by year. This will help you understand how keywords make or break content and point you in the direction your brand needs to go. Having the right keywords in your content makes sure that it is showing up in search results and reaching the public. It takes hard work to build a brand and your voice deserves to be heard. Utilizing Google Trends can help you make the most of keywords and keep your finger on the pulse of what’s popular.

Now that you’re thinking about content strategy, consider the importance of its quality. Your business needs to make an exceptional impression, and that means having great web content. Resources like Google for Creators are great tools to organize and plan for taking your company further. An effective strategy and quality content are a winning combination that can help your brand compete and win.

Content Marketing Strategy Template to Double Your Traffic

October 30, 2019 by Erica

When it comes to content marketing, quality, compelling content is king. Unfortunately, creating quality content that engages your audience can be time-consuming and expensive. It requires a great deal of skill and blogging expertise. Usually, the average business owner doesn’t have this. Additionally, the concept of content marketing is more than just content creation. The best way to grow your business is to have a well-thought-out content marketing plan. Creative content can also help you stand out from the pack. Furthermore, you want to distribute content that is aimed at a targeted online audience. This plan is your content marketing strategy.

What is a Content Marketing Strategy?

A content marketing strategy is an in-depth marketing plan. It addresses the management, publication, and promotion of content. The purpose of a content strategy is to increase website traffic, generate awareness for your brand and convert leads into sales. Content creation is a key component of any business’s marketing strategy. A successful content marketing strategy should address the two most important aspects of content development: content quality and content volume. In other words, publishing quality, engaging content often enough that you are able to retain your target audience’s attention. If you’re creating quality content but only publishing a few posts a month, you risk losing your audience. The same is true if you are consistently publishing content that is sub-par.

Content Marketing Strategy Statistics

Marketers who prioritize blogging are thirteen times more likely to achieve a positive ROI on their efforts.
Companies that publish 16+ blog posts per month get 3.5 times as much traffic and 4.5 times as many leads as companies that publish zero to four per month.
The most successful B2B marketers report spending 40% of their budget on content marketing.
18% of marketers use revenue from the content as a key indicator of performance.
Only 32% of B2B marketers have a documented content marketing strategy.
90% of organizations use content in their marketing efforts.
60% of businesses find it challenging to produce content consistently.
65% of businesses find it challenging to produce content that is engaging.
Content marketing produces three times more leads per dollar spent.
It costs 62% less than traditional marketing.
Content marketing methods convert six times more often than other marketing methods.

Developing an Effective Content Strategy Template

A good content strategy is a crucial component of your business’ success. If you want to effectively manage your content and double your traffic, your strategy must be creative. Also, make it innovative and up-to-date. Whether new to the content marketing game or an old pro, it is never a bad idea to revisit your content marketing strategy. Make sure that it’s still working for you. When developing a content marketing strategy, consider the following:

The audience you are targeting with the content
The problem the content will solve for that audience
What sets you apart from the crowd or makes your product or service better than the others
How to best deliver your content (blog posts, videos, infographics)
The channels where your content will be published
How you will manage content creation and publication

Improve Rankings and Increase Traffic

Creating, publishing and promoting compelling content keeps your audience engaged. With an effective content marketing strategy, you ensure the delivery of your content to the right audience. You can improve your search engine rankings and increase traffic to your website. And most importantly, you can maximize user engagement and grow your business!

The Likeability Factor: How it Benefits Your Content Marketing Strategy

August 28, 2017 by Erica

New Trend for Content Marketing Strategies

A Content Marketing Strategy is a fundamental aspect of boosting your business and showcasing your brand through different outlets. It is an important step to have in place, especially if you are a small or just launching business. However, with recent times and the ever popular trend of online instant stars, content marketing strategies need to loosen up. What does that entail? For starters, there are many platforms which can be used to promote a business, better it with SEO and start the branding of that person or company. With these, it has been statistically uncovered that the likeability factor can actually greatly boost your traffic.

Best Content Strategies

Now, likeability can be a curious means to any business. Of course, many consumers or customers want to have a pleasant experience with employees, visiting a shop, or receiving help online with customer service representatives. Therefore, having likable personalities or getting a little more relaxed than usual can be to your benefit. This doesn’t mean not having a helping mindset or being rude to someone. No, this is the exact opposite where you showcase your character while doing the functions on your job.

People have actually created their own increase in sales, profits, or leads because of the publications they put on their social media pages. A family man posting a funny video of his family playing a new age game can cause an instant liking and interest them into looking at what this person does and who he is. In doing so, he then sees an increase in calls to his area at work, or emails, or more followers on Facebook. By giving some insight as to his life and how he acts outside of work shows an element of safety and this likeability factor that can make a huge difference.

Ways Likeability Help Content

Implementing this into your content marketing strategy would be a wise and on trend decision. You want to stand out amongst your competitors. You want to use the latest trends in web development and SEO as this will affect your ROI (return on investment) in a positive light. Here are three ways to connect using your personable content:

Having a more free flowing blog content. This will make the content more relatable and connect the reader with you and your business. They should create an instant familiarity that will invite them to want to work with you or buy your product. It also helps your branding by showing that you are trustworthy and someone they can talk to easily.
Don’t toot your own horn too much. Part of branding and content is usually promoting successes, reviews, or other positive remarks about your business. Most consumers want the experience and information from other consumers, not from the business itself. Letting outside sources promote and showcase your business for you has proved to be the more helpful benefactor than doing it yourself. It can be used as part of your content marketing strategies.
Let some vulnerability shine through. Having a solid wall of PR is smart against certain outlets. For the everyday customer, letting your personality be part of their experience can make all the difference. It can paint the picture of your branding with them. Creating that pleasant moment with a consumer will open the door for them to reiterate the tale and share it with others.

Following these guidelines for likeability and branding should reflect nicely with your business. Make sure to integrate these by being more personable on your site. Traffic will soon come flocking.

How to Enhance Your Content Marketing Strategy

June 12, 2017 by Erica

While many businesses today may understand the inherent value of the internet, few may truly understand how exactly to harness this power in order to achieve the success and growth they desire. Simply establishing an online presence is not enough, as will not provide them with SEO and they will remain largely invisible to consumers. As it is, consumers today largely choose whether to interact with a business based on their content. However, this does not mean that a business can simply fill their website with random content that is rich with all the keywords they think consumers may possibly search for. Proper content marketing is all about developing an effective content strategy that really utilizes the powerful tool provided by the internet.

Enhancing Your Content Marketing Strategy

Where a business is making every effort to achieve desirable results with their content marketing strategy and yet is meeting with little to no success, it is time for them to reevaluate their strategy. Here are some tips for how to do this:

Find out exactly how the business is doing as regards certain objectives.

Tracking actual traffic, views, shares, conversions, and click-through rates for several months can be highly illuminating, as what a business thinks is doing well for them may not be doing well for them at all. Based on the information one gathers, they can determine which areas of their content marketing are working well for them and should be retained as well as which areas of their content marketing are essentially useless and should be discarded. It may very well be that the content you actually need, and that will actually draw consumers to your business, is not the content you have been providing.

Determine whether the content is being adequately promoted.

Creating and posting content is certainly an important part of any content marketing strategy. But this alone will not cause organic traffic and conversions to magically shoot sky-high. Once content has been created, it must be marketed so that consumers know it exists and where they need to go to look for it. This can include sending out email newsletters, using social media, and much more.

Evaluate the quality of the content.

Even adequately designed content still flops sometimes–simply because it is poor quality. This can, of course, occur when the content writer is inexperienced. It can also occur when the content itself is boring and dull.

In order to draw interest and drive conversions, content must be engaging and valuable to the reader. This means that it must be able to answer important questions and solve problems the reader has. It must be clear and concise, and not simply focused on driving product sales.

Set realistic expectations.

It takes great time and patience for a well-designed content marketing strategy to achieve the results. This means that hoping for miraculous results in just a few days may not be entirely realistic.

As a business’ wealth of valuable content continues to grow, so too will their attraction to consumers. They can form the bonds of trust with consumers or prove themselves an authority in their field. These gradual transitions over time can make a big difference in the long run. However it also means that the business must be patient and persistent.

There may be many other things that contribute to the success of a business’ content marketing strategy. You should look at the results and consider how to improve upon it. Over time, a business can develop a content marketing strategy rhythm that becomes easy to maintain and enhance.

Why Video is the Future of Content Marketing Strategy

May 29, 2017 by Erica

To survive and succeed in today’s high-tech world, businesses must be able to reach out to and engage consumers online, which means that they must have a well-designed website and a strong content marketing strategy. This is how many consumers will learn about and be attracted to the business, and it will also be what causes them to come back to the business time and time again. Video content marketing represents one such strategy.

In order to be efficient and effective, content marketing strategies today must take into account what type of web content users are most interested in and attracted to. Considering that users are looking for immediate answers and solutions and will often only spend a second or two on a web page prior to deciding whether it is worth staying on that page, web content absolutely must be able to capture attention immediately and then hold it. This is where video content is so incredibly valuable.

Video Content Marketing

It is estimated that roughly seventy-four percent of all internet traffic this year is due to video content, which is a clear indication of just how engaging this type of content is for consumers. However, few businesses are aware of this trend or are doing anything to be part of it, which means they can be missing out on a very big opportunity to engage with more members of their target audience.

Video content may be preferred over written content simply because it can deliver information more clearly, concisely, and interestingly. It also tends to elicit emotional responses from viewers in ways that neither written content nor static images can. Our brains are actually better able to process the information we receive through moving images rather than static images, which is yet another reason why we find videos to be so attractive and entertaining.

With video content, businesses have limitless opportunities to present information in an easy to follow way. This can include explanatory videos, instructional videos, educational videos, and much, much more. Videos that answer key questions and present valuable solutions can be invaluable to viewers. So much so that they might even share them with others.

How Video Content Stacks Up Against Written

When consumers land on a web page and are confronted by a video rather than lines of written content, they are far more likely to remain on that page and watch that video. Even if the video fails to answer every question they have (or even raises some new questions) the consumer is far more likely to stick around the website and look for these answers if they have been engaged by a well-done, professional video.

This is especially true if the individual finds a particular subject to be confusing, stressful or intimidating for any reason. Finding an easy-to-understand explanation of a subject keeps them on your site longer. It also deters them from seeking out your competitors instead.

Using Video Content

Video content is arguably one of, if not the most successful form of web content. However, it must be well-made in order to succeed. This means that a business must understand the needs of their target audience and address them in video content. Video content simply used as a way to market and promote a business’ products or services may fail. In some cases, it might even discourage some consumers.

Video content will be far more effective if it establishes a bond of trust between the business and consumers. This happens when videos assist them in their lives in some way or helping them. Sometimes, video endorsements from happy customers can go a long way in building trust. This is because it will mean more to other consumers than scripted advertisements pushing a product.

Remember that other web content still holds great value, because it helps fill in any holes left by video content. However, video content quickly engages consumers with the business. They might be willing to check out the other content, too. Because of this, video marketing might make up an incredibly important part of a strategy.