Marketing For Your Audience: The New Netflix Series on the Life of the Obamas

Netflix, the leading streaming media service, recently struck a deal with the Obamas. The first installment of what promises to be a politically charged agenda of shows won’t hit the platform until 2019. However, “Life of the Obamas” has already quite a bit of buzz has been generated by the deal. Many are wondering what kind of content the former President and First Lady will focus on, but it should be no surprise that most are hoping for a behind-the-scenes look at the life of the Obama’s. Netflix has had some brilliant marketing strategies through the years, and this certainly rakes up near the top of them, at least in the short term.

How Marketing Uses What’s Popular Among Millennials

Netflix is exceptionally popular among the millennial generation, and streaming services have replaced traditional cable subscriptions for many under 35, most of whom don’t pay for a any cable or satellite channels at all. Instead, they choose to consume their content a la carte. When it comes to political content, many find the traditional media outlets like Fox News, CNN and MSNBC to be overly dramatized for ratings. They prefer instead to read more online content accompanied by short explanatory clips. With the announcement of the deal between Netflix and The Obama’s, those that prefer the streaming service content are anticipating great content with a fresh perspective. This, combined with the fact that former President Obama’s standing among the millennial generation has increased, is a deal that benefits both sides.

Netflix is King

Though many other streaming services like HULU and Amazon Prime have been catching up through the years – even Youtube’s streaming service has grown tremendously – Netflix is still king amongst streaming services. The deal between the Obama’s and Netflix isn’t that unusual; the streaming service has made deals with other production companies or individuals before, but this is the first such deal between a media company like this and a former President of the United States. This marketing strategy is a bold one by both parties, as Netflix may alienate some viewers that have strong feelings about the Obama’s, while the former President and First Lady will be putting themselves out there for scrutiny in a way they haven’t before.

Various Types of Content Marketing

What kind of shows should we expect? Well, it sounds like the Obama’s want to produce a wide array of content. We’ve known for a while that they wanted to get more involved in digital media. Now, we have a clearer understanding of what that will look like. This statement released after the deals completion sums up the former President’s intentions with the deal. “We hope to cultivate and curate talented, inspiring, creative voices who are able to promote greater empathy and understanding between peoples, and help them share their stories with the entire world”. It won’t just be the Obama’s that we see, but many writers, directors and actors.

The Anticipation

Only time will tell how this works out for both parties. However, this looks to be one of Netflix’s best Marketing strategies. Combine the popularity of the Obamas among millenials with the popularity of Netflix. With this demographic, it looks like a match made in heaven. Whatever content the Obama’s choose to produce, you can bet that it will be popular.

If you’re looking for more ways to develop marketing strategies for your business, Web Content Develop is here to help. With an entire team of professionals and years of experience, we can help you grow your business. Don’t hesitate to call or chat today.

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About the Author

Erica D’Arcangelo – De Silva

Erica D’Arcangelo – De Silva has worked in the Internet marketing industry for the last 20-years. Erica is the top-secret SEO weapon to marketing and advertising agencies in the world. She has generated over 300+ million in revenue for high-value brands such as Walmart, Pottery Barn, iRobot, Cutting Edge Firewood, Kelley Blue Book, and many more. Erica has custom-created more than 1,000 content, SEO, and marketing strategies which held the key to doubling and tripling online traffic, and marketing ROI. She has also authored a series of online publications including The Digital Branding Survival Guide, Million Dollar Marketing, 5 Steps to Increase Web Traffic by Blogging, and Repairing Your Online Reputation.