Netflix, the leading streaming media service, recently struck a deal with the Obamas. The first installment of what promises to be a politically charged agenda of shows wont hit the platform until 2019 at the earliest, but already quite a bit of buzz has been generated by the deal. Many are wondering what kind of content the former President and First Lady will focus on, but it should be no surprise that most are hoping for a behind-the-scenes look at the life of the Obama’s. Netflix has had some brilliant marketing strategies through the years, and this certainly rakes up near the top of them, at least in the short term.
Popular Among Millenials
Netflix is exceptionally popular among the millennial generation, and streaming services have replaced traditional cable subscriptions for many under 35, most of whom don’t pay for a any cable or satellite channels at all. Instead, they choose to consume their content a la carte. When it comes to political content, many find the traditional media outlets like Fox News, CNN and MSNBC to be overly dramatized for ratings. They prefer instead to read more online content accompanied by short explanatory clips. With the announcement of the deal between Netflix and The Obama’s, those that prefer the streaming service content are anticipating great content with a fresh perspective. This, combined with the fact that former President Obama’s standing among the millennial generation has increased, is a deal that benefits both sides.
Netflix is King
Though many other streaming services like HULU and Amazon Prime have been catching up through the years – even Youtube’s streaming service has grown tremendously – Netflix is still king amongst streaming services. The deal between the Obama’s and Netflix isn’t that unusual; the streaming service has made deals with other production companies or individuals before, but this is the first such deal between a media company like this and a former President of the United States. This marketing strategy is a bold one by both parties, as Netflix may alienate some viewers that have strong feelings about the Obama’s, while the former President and First Lady will be putting themselves out there for scrutiny in a way they haven’t before.
Various Types of Content
What kind of shows should we expect? Well, it sounds like the Obama’s want to produce a wide array of content. We’ve known for a while that they wanted to get more involved in digital media, and now we have a clearer understanding of what that will look like. This statement released after the deals completion sums up the former President’s intentions with the deal, “We hope to cultivate and curate talented, inspiring, creative voices who are able to promote greater empathy and understanding between peoples, and help them share their stories with the entire world.” So it won’t just be the Obama’s that we see, but many writers, directors and actors.
It remains to be seen just how this will work out for both parties, but this looks to be one of Netflix’s best Marketing strategies. Combine the popularity of the Obamas among millenials with the popularity of Netflix among the same demographic and it looks like a match made in heaven. Whatever content the Obama’s choose to produce, you can bet that it will be one of the best Netflix series out there.
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