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Promoting Your Content- How to Increase Your Reader Flow

You’ve been slaving away all day trying to create great web content for your site. You finally publish your blog posts, and what happens? Nobody reads! No comments, no sharing on social networks, no nothing. That alone is enough to send you into a deep depression and wipe out motivation to create more. And so you think, “Hmm, maybe I should spend another 1000 hours honing my writing skills! Or, get a better digital content strategy?” Right? Not necessarily! As a matter of fact, the solution may be a lot easier than you can imagine – promoting your content to the masses. That’s it! If you’re not sure how to go about it, here is how you can push your site to increase your reader flow.

Perform On-Page SEO

There are many on-page SEO strategies to get visitors to your site, increase conversions, and customer base. To achieve real results, however, you have to start at ground zero – produce high-quality content that your audience is searching for. That includes writing better titles, dazzling with multimedia, image optimization, etc. Next, you’ll need to write concise Meta descriptions; this helps your readers to know what a blog post or page is about, and hence get discovered by users searching for your products and services. Also, starting titles with the keyword, adding modifiers like “2019”, “best,” “guide” to the title, and using SEO friendly (short and sweet) URLs will give an added edge in the search results.

Share on Social Media

Once your content is ready, it’s only natural to put it out to the crowd. With more than a billion active websites on the internet, you need to go an extra mile to beat the competition. Sharing on different social networks is a surefire way to drive more traffic to your site. While doing this, it’s critical to add appropriate hashtags as a way to increase your exposure within your specified target audience. Additionally, it’s important to include social media sharing buttons. These icons make it easy for your followers to share with their personal network. Re-sharing old blog posts on platforms like Facebook and Twitter can also have a far-reaching impact. And not just a week after you publish the blog post. No! A month or maybe years after. Be sure to keep changing the title (but make it super relevant) every time to re-share a post.

Use SEO Tools

They say numbers don’t lie. And when it comes to promoting your site, the case is no different. On that note, it’s important to use the right SEO tools to measure and identify which types of strategies work, which ones need improvement, and what you need to drop. Google Search Console, for instance, helps you figure out which keywords you’re getting more traffic for. That guides you on how to adjust your title tags and Meta description to increase traffic. Other helpful tools include Google Analytics and Google Keyword Planner.

Implementing a mix of these and other strategies might sound pretty easy, but that’s not the case. It takes a lot of hard work, dedication, and time to start seeing substantial results. Sometimes, it might take an eon! That’s why you’ll need to hire an expert who fully understands the entire scope of internet marketing to handle the taxing bit. That’s where Web Content Development come in handy.

Web Content Development

As a full-service digital marketing company, we do not only help you produce quality content that commands great attention but also encourage your audience to interact with it. What’s more, we repackage and repurpose your web content to establish a solid foundation to promote your website. Contact us today to learn how we can help!

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About the Author

Erica D’Arcangelo – De Silva

Erica D’Arcangelo – De Silva has worked in the Internet marketing industry for the last 20-years. Erica is the top-secret SEO weapon to marketing and advertising agencies in the world. She has generated over 300+ million in revenue for high-value brands such as Walmart, Pottery Barn, iRobot, Cutting Edge Firewood, Kelley Blue Book, and many more. Erica has custom-created more than 1,000 content, SEO, and marketing strategies which held the key to doubling and tripling online traffic, and marketing ROI. She has also authored a series of online publications including The Digital Branding Survival Guide, Million Dollar Marketing, 5 Steps to Increase Web Traffic by Blogging, and Repairing Your Online Reputation.