SEO optimization

The Intent of SEO- It’s Purpose in Your Business

Let’s face it; 2019 is here with us. It’s no longer enough for business owners and entrepreneurs to define their websites as “the place where we get leads.”  Unfortunately, this is where marketing plans begin and end for many. They presume getting to the top of Google, Bing, Yahoo, and the like, does little (or nothing) to influence the behavior of potential customers. That’s a destructive misconception! Isn’t it?

If you haven’t started optimizing your website for search engines yet, you need to understand the purpose of SEO in your business better. Here is what you should know.

Helps People Find Your Website

There’s no refuting the fact that the main intent of search engine optimization is to promote engagement, increase traffic and conversions. Think about it; someone wants to buy new sandals, get some gluten-free meals, or hang out in a new location, what do they do? Turn on Google and look for local outlets where they can get the best deals. As a business owner, CEO or marketing manager, you want your site to appear first every time people search for info that relates to your products or services. And more importantly, you want to show up prominently. Right? Using search engine optimization strategy puts your website on Page 1, rather than 30. Although it takes time, it helps the site to attract new prospects, engage with them, and eventually bring customers that you’d otherwise lose to your competitors.

Builds Trust and Credibility

If you’ve been in business for a while, you’ve probably discovered a harsh reality. You can’t force people to trust your brand. No matter how captivating your email newsletters and social media posts are, you can’t automatically win their trust. Good news is that appearing right on top of the SERPs goes a long way in boosting your credibility. It is one of the perfect ways to make your brand stronger, better, and well recognized. Psychologically, prospects believe that you rank highest because you are the best. Of course, you are! Even so, being there is not enough. You need more! Probably, you need to understand your audience and feel their pain. Optimize your on-page elements and web content to speak their language. And lastly, present them with the ideal solutions to continue winning big.

Impacts Research and Buying Cycle

Too often, customers buying cycle start with doing sufficient due diligence – researching online. They then proceed to comparison, consideration, preference, before they eventually make a purchase, and come back for more. No matter how much you’ve spent on your website or how sexy it looks, it’s not easy to attract customers’ attention and have them stick around through checkout. Thankfully, SEO helps seal all the possible leaks in your sales funnel, giving you the best growth opportunity. For instance, using keyword-tailored web content acts like a prospect magnet, attracting potential customers to your site. Getting your discounts out there and messaging for groundbreaking products or services directs them to the solutions you offer.

That’s all?

No! Search engine optimization is a serious business. It’s not something your well-meaning friend or tech-savvy relative can fix up over the weekend, for a couple of drinks. It calls for more than just coding skills to get stellar results. If done right, it’s likened to investing in real estate – the return on investment (ROI) can be truly stupendous. That’s why you need to hire a professional.

Ready to Start Using SEO for Your Business?

If you still feel like implementing a purpose-focused SEO strategy is an art form that you can’t keep up with, that’s okay! Connecting with Web Content Development allows you to focus on what you do best. Contact us now!

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About the Author

Erica D’Arcangelo – De Silva

Erica D’Arcangelo – De Silva has worked in the Internet marketing industry for the last 20-years. Erica is the top-secret SEO weapon to marketing and advertising agencies in the world. She has generated over 300+ million in revenue for high-value brands such as Walmart, Pottery Barn, iRobot, Cutting Edge Firewood, Kelley Blue Book, and many more. Erica has custom-created more than 1,000 content, SEO, and marketing strategies which held the key to doubling and tripling online traffic, and marketing ROI. She has also authored a series of online publications including The Digital Branding Survival Guide, Million Dollar Marketing, 5 Steps to Increase Web Traffic by Blogging, and Repairing Your Online Reputation.