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When It’s Time to Rethink Your Content Writing Strategy

While once there was a time when a business may have succeeded in driving up their website’s SEO simply by “stuffing” their web pages with keywords, this is no longer the case.  Search engines not only watch carefully for and penalize keyword stuffing, they also demand that websites contain unique and frequently updated content.  But even beyond the SEO value of unique content, you have to consider the fact that your website content has the power to let potential customers or clients know that you can provide them with high-quality products or services they want and that they will be unable to find elsewhere.  You don’t want the beginning of your relationship to be built on weak communication, so this means that you should dedicate ample time and effort to routinely publishing professional, unique content.

Your Content Writing Strategy

When you find a content writing formula that seems to work well for you, you may find it easy to slip into a pattern of writing that then doesn’t change much.  Unfortunately, this can work against you in the long run, especially if readers begin to feel like they have “heard it all before”.  Following are five key signs that it may be time to rethink your content writing strategy:

1. Your content fails to clearly identify who you are and what you can do. 

If your content fails to effectively communicate who you are and what services or products you provide, it is essentially useless to readers.

2. Your content is pedantic, failing to connect emotionally with readers. 

While it may be true that an individual is looking for products or services, they don’t really want to be told that they don’t understand how to do something for themselves.

3. Your content fails to provide answers or solutions. 

Individuals searching on the internet are usually looking for answers or solutions.  A website that provides these answers or solutions can be attractive. On the other hand, one that doesn’t may simply be passed over and forgotten.

4. Your content provides the same kinds of answers that users can easily find somewhere else.

You don’t want content that is closely similar to any other content–you want your content to stand out as completely unique.

5. Your content doesn’t educate readers.

Most individuals who receive products and services appreciate understanding. At least at a basic level, they want to know how it helps them and why it is important.  Content should be educational.

If any of these five points fit the content you have on your website, your online traffic could suffer. Having clear, original, and relevant content fixes these problems and attracts users.

People go to the internet to find answers to their questions and solutions they won’t find anywhere else. We can help you deliver the content that draws in traffic and profits.

Contact us today at Web Content Development today to start building your new strategy!

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About the Author

Erica D’Arcangelo – De Silva

Erica D’Arcangelo – De Silva has worked in the Internet marketing industry for the last 20-years. Erica is the top-secret SEO weapon to marketing and advertising agencies in the world. She has generated over 300+ million in revenue for high-value brands such as Walmart, Pottery Barn, iRobot, Cutting Edge Firewood, Kelley Blue Book, and many more. Erica has custom-created more than 1,000 content, SEO, and marketing strategies which held the key to doubling and tripling online traffic, and marketing ROI. She has also authored a series of online publications including The Digital Branding Survival Guide, Million Dollar Marketing, 5 Steps to Increase Web Traffic by Blogging, and Repairing Your Online Reputation.