Many delivery drivers were concerned that their paychecks might take a substantial hit with the onset of the nationwide shelter in place orders. It is an understandable fear since. Many companies furloughed employees and slow down their production or services. The interesting thing, however, is that food delivery apps have actually done so well that struggling restaurants are having a hard time keeping up with the orders. This raises the question; “How?” Is it all just smart marketing? Let’s take a closer look.
Marketing Strategy for Necessities
The first major piece to this puzzle is necessity. While people are expected to stay in their homes and avoid socializing past the point of absolute necessity, the obvious need for things like food delivery apps has spiked. The interesting and often overlooked counter-element here is that necessities require a specific marketing strategy.
Instantaneous Correlation
It sounds complicated, but truthfully, it is quite simple. The whole idea is that a business needs to be at the front of the consumers’ minds when the necessity arises. When you need to order home goods online: Amazon. When you need to remodel: Lowes or Home Depot. You get the idea. This leads to a bigger question: “How do other people learn about a business in the first place?”. Frankly, the days of the newspaper are coming to a close. Marketing has more and more fingers in the online-pie. That is to say that more and more battles to be recognized and remembered, are happening online.
Some of the Work is Being Done for Us
This is what is so cool about smart marketing. The internet is the ultimate middle-man. It not only helps businesses to earn attention and a place in the consumers’ minds, but it helps the consumer to learn about products and services too. If you don’t know how to get food delivered to your home, what will you do? You will most likely search the internet. With your cellphone on hand, it will only take a matter of seconds to type something like “food delivered near me”, and even less time to see your results. What is at the top of the list? Uber Eats. Grubhub. This is just like the ‘instant correlation’ we talked about before, except that the internet did the heavy lifting.
Cellphones Drive it Home When it Comes to Marketing
Ok, so we all know about the internet and smartphones, but don’t underestimate the power of the two working together, hand-in-hand (and in hand). Internet traffic is at an all-time high thanks to smartphones. It is like second nature for humans to consult their phones for answers, entertainment, etc. This means that an online presence is crucial to success now more than ever. Uber Eats, Grubhub, and a few other food delivery apps had already made themselves known on the internet and earned ultimate accessibility by the time the nationwide shelter in place had taken effect. Now, more than ever, people need the convenience of a hot meal delivered to their doorsteps. With a smartphone in-hand, and no need to consult a phonebook, getting a simple necessity takes a mere minute or two, and very little thought. It is a bullseye for success.
If you are curious about smart marketing and about how to stand out amidst the millions of businesses that exist on the internet, you should check out www.webcontentdevelopment.com to learn about a marketing strategy that could bring you the attention that you need to make your business a success.
