With nearly 2 billion users, social media networks are excellent platforms for businesses to grow their brands. While traditional marketing strategies can be valuable, there are many unique ways to promote your products or services online. While most businesses focus on brand awareness when using social media management, they may be missing out on the benefits associated with increased customer loyalty.
Should Social Media Management Focus On Brand Awareness?
Brand awareness is the process of promoting your products or services to the widest audience of potential customers. The idea is that the more people who recognize or are exposed to your brand, the more sales conversions you will make. The more sales you make, the higher your profits will be. Brand awareness is an important part of any marketing strategy because:
• Opens you up to a wide audience of potential customers;
• Adds legitimacy to your brand; and
• Helps turn potential customers into purchasers.
With a vast number of users, social media is a great place to reach out to potential new customers. But, brand awareness should not be your only online marketing focus.
Or Focus on Customer Loyalty?
Getting social media users to follow your brand may be difficult if they have no prior experience with your products or services. While brand awareness will help spread the word about your company, any social media marketing strategy should also focus on customer loyalty.
Studies have shown that individuals who already patronize your business are the ones who will be following your company on social media. This presents a great opportunity to strengthen the relationship between brand and buyer. If people already have experience with your product, you can turn them into repeat customers when you use an online marketing strategy. Especially one that focuses on customer loyalty. In other words, companies can seal the deal when they put effort into maintaining customer loyalty through social media platforms.
Most businesses use social media networks to promote brand awareness. Few, however, are cognizant of the benefits of focusing on customer loyalty. With this in mind, it is time for your business to use all the marketing tools necessary to attract and retain customers. We can help start this new venture and get your online company in the state it needs to be for you to see an increase in traffic, new customers and higher revenue as a result!
Online strategy is a key element in the buisness world. If you want to stay above the masses, web content and social media management are steps that need to be taken. We can run these platforms for you since it can be a daunting and time-consuming task. Having us maintain and continue these important steps will show the results you’re looking for with your website.
For more information on how to properly utilize social media in your marketing campaign, please feel free to contact us.