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Influencer Marketing ROI: Turning Likes into Sales
Marketing has changed significantly, especially since entering the digital space. This means that companies need to ebb and flow with the changes to ensure they are marketing in suitable spaces. One such change has been the rise of influencer marketing, which involves advertising through online individuals who have a massive following. According to the Association […]
Does the News Control Consumer Marketing?
With the rise of “fake news,” fewer people trust mainstream media marketing. This mistrust does not only affect the news outlets themselves but also impacts brands that choose to advertise on them. As people learn that they can’t trust everything they see or read, their suspicion of news outlets continues to grow. With these new […]
Stranger Things and Nostalgic Product Placement
Product placement is nothing new. Advertisers have slipped their products into television shows and movies for decades. Actors might smoke a certain brand of cigarettes or drink a specific brand of soda. Brand name packages can be strategically placed on countertops or coffee tables. Producers accept money from advertising agencies to seamlessly incorporate products into […]