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Concept: the impact of news in marketing

Does the News Control Consumer Marketing?

With the rise of “fake news,” fewer people trust mainstream media marketing. This mistrust does not only affect the news outlets themselves but also impacts brands that choose to advertise on them. As people learn that they can’t trust everything they see or read, their suspicion of news outlets continues to grow. 

With these new attitudes, brands can no longer simply say that they are reliable. Instead, their advertising campaigns must now provide concrete data to back up any claims that they make. By taking the time to create a reputable ad campaign shows the audience that they hold their trust as sacred.

Building Trust Among Advertisers

The fact that there is so much “fake news” in existence today means that marketing agencies must now take the time to win their audience’s trust. Since news agencies are out to make money, they’re continually harvesting consumers’ personal data from search engines as well as social media platforms. In the past, people might have overlooked this data mining. However, now people are being much more cautious about how their data is used.

Brands must also be cautious when it comes to the relationships they form with news firms. Businesses must realize the potential negative impact of advertising on a  fake news website. 

Understanding News Consumption Today

More and more people are now turning to social media to get the news of the day. Others are now turning to websites and blogs thanks to improvements in news aggregator apps. Unfortunately, this means that fewer people are reading newspapers. This is yet another way in which advertising is changing.

Marketing agencies don’t only have to worry about making sure their ads don’t appear on the wrong sites. They must also make sure that the ads appear where people are looking most frequently. As people lose trust in the news, advertisers must ensure that they don’t lose trust in their brands, too. As more people look to specialized magazines that focus on current affairs, advertisers must make their way there as well. 

The News’ Control Over Consumer Marketing

People’s lack of trust in the news is a challenge for marketers today. Major changes are already taking place, showing us just how much control the news really does have over consumer marketing. This is because people want to be knowledgeable about what’s going on around them, so they’re turning to trustworthy sources for reliable information.

Consumers pay more attention to advertisements on credible news websites. Advertisers are following these sites in hopes of engaging more viewers. They see the impact of well-written, properly researched news articles and the way their brand performs, so they seek out credible, authentic, truthful environments to advertise in today.

Clearly, the news is in control of consumer marketing today. This is a trend that marketers must pay attention to if they want their advertising campaigns to be successful. If you need help creating a marketing strategy that can withstand these changes, contact Web Content Development today. You can also reach out to Web Content Development by calling at (800) 316-9664.

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About the Author

Erica D’Arcangelo – De Silva

Erica D’Arcangelo – De Silva has worked in the Internet marketing industry for the last 20-years. Erica is the top-secret SEO weapon to marketing and advertising agencies in the world. She has generated over 300+ million in revenue for high-value brands such as Walmart, Pottery Barn, iRobot, Cutting Edge Firewood, Kelley Blue Book, and many more. Erica has custom-created more than 1,000 content, SEO, and marketing strategies which held the key to doubling and tripling online traffic, and marketing ROI. She has also authored a series of online publications including The Digital Branding Survival Guide, Million Dollar Marketing, 5 Steps to Increase Web Traffic by Blogging, and Repairing Your Online Reputation.