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How Red Bull’s Wacky Events Helped It Reached a Global Market
Energy drinks are generally known to contain large amounts of caffeine, sugars, and additives. These have the potential to increase blood pressure, and heart rate, and have negative effects on the nervous system. To many, this may seem like a good reason to avoid them. However, the global market tends to react differently. A good […]
Digital Brand Management: 4 Trends to Watch For
Building a brand’s digital presence has become so important in this digitized world that businesses can no longer ignore it. This increased importance has led to the need for proper digital brand management. Ensuring a brand is well-positioned and presented in a digital space can often be the difference between success and failure. Measures like […]
The Best Branding of 2021
Brand recognition has never been more important than in 2021. Consumers have unlimited choices and are constantly interacting with branded content. To be successful, your brand must stand out. To do this, you will need to reinvent yourself using successful branding trends continually. Marketing and branding trends are helpful, but they also go out of […]
Drybar: Creating an In-Demand Mainstream Luxury
Who would have imagined some 10 years ago that a multi-million beauty empire could be born out of something as simple as a hair blowout? Probably none! But not Alli Webb, a mother of two who founded Drybar in 2008. What started out as a one-woman business has grown so big that Drybar locations, as […]
Why Target Appeals To Millennials
Millennials are the largest generation in United States history, and that makes them a huge target audience for marketing today. The shopping habits of the millennial generation differ from generations past. As such, retailers cannot rely on marketing strategies that worked in previous years. Instead, they must tailor the shopping experience they offer–both online and […]
Crisis Management: Facebook’s Recovery from the Cambridge Analytica Scandal
In March, the New York Times, in collaboration with The Observer in London, published an article that led to Facebook’s biggest challenge yet. You’re probably familiar with the Cambridge Analytica Scandal. The data firm, Cambridge Analytica, improperly obtained user data from Facebook in order to build and sell psychological profiles to political campaigns. This user […]