Brand recognition has never been more important than in 2021. Consumers have unlimited choices and are constantly interacting with branded content. To be successful, your brand must stand out. To do this, you will need to reinvent yourself using successful branding trends continually.
Marketing and branding trends are helpful, but they also go out of style over time. Likewise, they become irrelevant to your product or target audience. Commonly used branding trends include quirky art in logos or putting a face with the name. These trends make branding recognition much more accessible and help ensure your customers will keep your brand fresh in their minds long after they have purchased something from you.
Why Is Brand Recognition Important?
Brand recognition is the ability of consumers to quickly identify specific companies simply by looking at their logo. It helps a business gain higher profits by building consumer loyalty. That encourages repeat purchases, allowing companies to grow their shares of the marketplace. Once your customers become familiar with your brand’s logo, they will remember the services you offer whenever they need them.
Brand recognition is an essential factor when introducing new products and services to your customers. This awareness can impact a consumer’s decision and will encourage them to become repeat customers. That, in turn, increases your brand’s market shares and profits.
Another reason why brand awareness is critical is that it allows you to achieve various business goals and objectives. This recognition aids in expanding your target audience while increasing the daily traffic to your company’s website and developing brand affinity.
What Is Great Branding?
Great branding includes:
- The promise of a great experience – Consumers want to purchase high-quality products from companies that value them.
- Clear brand values and personality – Consumers prefer to patronize companies that reflect who they want to be.
- Strong brand recognition – Consumers buy from companies they easily remember.
So how can you ensure your brand’s marketing strategies are better than your competitors? Take the time to research current trends and see how you compare to your competitors in these areas.
Younger markets, including Gen Z and Millennials, often want their favorite brands to take a stand and offer something positive to the world aside from their products or services. They like the brands they follow to be environmentally friendly, economical, and passionate about important causes.
That’s why one of the most important marketing trends in recent years is for brands to take a side on social issues. You can even make your cause a part of your brand’s identity. There are many business models that the owners built around brands that stood for a substantial issue. Here’s how the three best brands of 2021 put this into practice.
Warby Parker
Warby Parker’s mission statement is compelling and clear: “to offer designer eyewear at a revolutionary price while leading the way for socially-conscious businesses.” Consumers can feel good about their purchases because Warby Parker donates a pair of glasses to charity for every pair sold. The brand’s blue-and-white logo is modern, stylish, and recognizable.
The company focuses on core values, and that is something other brands should learn from. The owners of Warby Parker believe that companies should serve more than their customers and shareholders. To prove their point, they started donating one pair of eyeglasses to someone in need for each pair that the company sold.
Oreo
Despite increased awareness around healthy eating, Oreo remains profoundly relevant. The brand’s presence on social media is both artistic and playful. Its slogan, “filling your world with joyful moments,” captures the simplicity and nostalgia of childhood. Limited releases with everyone from Lady Gaga to the NBA engage key demographics and make a classic cookie new.
While Oreo may have changed its marketing strategies and package design over the years, one thing has remained consistent: its flavor. The classic chocolate and crème filled cookies remind us of a simpler time and are a nostalgic snack we can enjoy at any age. The Nabisco brand uses multiple outlets to market Oreos, including social media, TV commercials, and eyecatching store displays.
Dunkin’
Dunkin’ recently implemented free donut Wednesdays for its DD Perks Members. This promotion rewards loyal customers while ensuring they keep coming back. Dunkin’s 1970s-era orange-and-pink logo remains a ubiquitous mainstay. At the same time, the company is engaging a younger demographic through social media. The company’s collaboration with Tik Tok star Charli D’Amelio makes it the trendy coffee choice for Gen Z.
In recent years, Dunkin has simplified their menu, offering a small variety of new foods and snacks that pair well with its famous coffee blend. They also tried out a snacking menu where sweet and salty items like donut fries or Munchkin Dippers were available to purchase for just two dollars.
Learn More About the Elements of Great Branding from Our Marketing Experts
At Web Content Development, we offer a broad range of marketing services to ensure your brand becomes recognized more often by consumers. We can assist you with social media marketing, reputation management, and provide you with unique content for your blog. Contact us today by visiting our website or giving us a call at (800) 316-9664.
