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5 Marketing Lessons that We Can Learn from Google’s Success
Since its founding in 1998, Google has become the world’s largest search engine. Despite its feats, without its marketing, the company would have never made it this far. Coining terms like ‘google it’, creating top-notch products, and introducing creative apps on its store, Google has made a mark on the search engine industry as well […]
The Best Branding of 2021
Brand recognition has never been more important than in 2021. Consumers have unlimited choices and are constantly interacting with branded content. To be successful, your brand must stand out. To do this, you will need to reinvent yourself using successful branding trends continually. Marketing and branding trends are helpful, but they also go out of […]
The Adidas Marketing Strategy: Collabs with Big Names
Top brands in the athletic industry have always had an edge. Especially when it comes to creating their marketing strategies. After all, a competitive marketing strategy is ideal to reach their target audience, made up of professional and non-professional athletes. Therefore, it is wise for businesses to reflect on the solid marketing tactics of major […]
Drybar: Creating an In-Demand Mainstream Luxury
Who would have imagined some 10 years ago that a multi-million beauty empire could be born out of something as simple as a hair blowout? Probably none! But not Alli Webb, a mother of two who founded Drybar in 2008. What started out as a one-woman business has grown so big that Drybar locations, as […]
In the Age of Fandoms: Creating a Following For Your Brand Marketing
In a fiercely competitive market where there’s so much noise, having a loyal fan base is everything for a brand. Ever wondered why established names like Coca-Cola, Nike, Pepsi, and the likes keep spending millions on their brand marketing? The reason isn’t far-fetched: they understand that a loyal fan base is the lifeblood of a […]