Skip to content
Brand Strategy: Monster Energy Drink
“Unleash the Beast.” If I asked whose slogan you thought that was, I am sure many would say Monster energy right off the bat. Why is this? What makes it stand out? This particular energy drink is unlike any other. It has a following of people who love it. Read below to learn how this […]
The Kylie Jenner Brand Strategy
In 2019, Forbes Magazines named Kylie Jenner as the youngest self-made billionaire. That same year, her company, Kylie Cosmetics, was valued at $900 million. It is easy to assume that Jenner’s success is the result of the privilege of having a name under a celebrity family. However, while growing up in the spotlight may have […]
Brandless: Why They Didn’t Make it, and What We Can Learn From This?
The initial idea sounded good. Skip the branding and the inherent costs involved, and offer DTC products at a flat-rate. Brandless, launched in 2017, promised to ‘shake-up’ the packaged goods industry by skipping the expenses of brand-marketing. The company offered essentials like groceries and home goods. Each product was priced at a flat rate of […]
What Impact Will Coronavirus Have on the Corona Brand?
Have you ever considered how current and national events relate to a brand strategy? As the coronavirus sweeps the globe, products still practically fly off of the shelves. As a matter of fact, products like toilet paper, hand sanitizer, and disinfectant cannot be kept in stock. This is no surprise. The fear and perceived need […]
Why Tesla’s Brand Strategy Stands Out During a Car Industry Crisis
In the long run, a brand strategy is what will keep a business alive. This long-term plan will help a company develop a successful product and reach their short term and long term goals. A well-done brand strategy will affect every aspect of a business and is directly linked to a consumer’s needs. When it […]
KFC’s PR Crisis: Reputation Management Warning Signs
Does everyone hate your company and you don’t know why? No, probably not. That may be a bit extreme. However, there are probably some negative reviews floating around online. Reputation management determines if those reviews make or break a brand. Reviews that could be damaging your company’s online reputation. Maintaining your online reputation is a […]