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How Nike Uses Branding to Propel Sports Apparel to New Heights
Sports apparel has been gaining popularity among consumers. One of the reasons it’s popular is Nike’s branding and digital marketing, propelling the apparel brand to new heights. Nike has not only elevated itself but its industry as well. Likewise, companies that are looking to evolve and raise their industry should pay close attention. What Is […]
Netflix, Hulu & Peacock’s Brand Case Study
The world of streaming services is rapidly changing as new and old competitors look to expand their brand reach. Netflix, Hulu, and Peacock have specifically become household names. Offering a diverse range of entertainment that goes beyond captivating, these three companies have heavily invested in their branding to capture and keep their audiences. Branding and […]
The Brand Story Behind the Heinz Company
When it comes to generational success, few have been able to do it as successfully as the Heinz Company. The company has created an everlasting brand image by connecting with consumers, staying ahead of trends, and diversifying its products. Heinz Branding Journey Founded in 1869 by H.J. Heinz and his business partner, the food processing […]
How Hershey’s Chocolate Brand Strategy Turned It Into a Global Candy Giant
When looking for a resilient brand strategy, look no further than Hershey’s. As the world’s largest chocolate manufacturer, much of its success can be attributed to the company’s adaptable branding. Hershey’s Dynamic Branding Hershey’s has been around for over a century, and its dominance over the candy industry isn’t stopping anytime soon. To understand how […]
Equinox Fitness: Not Just a Brand but a Lifestyle
The fitness industry is always evolving, but Equinox Fitness has created a niche space with a boundary-pushing and unconventional brand. When businesses want to be part of a conversation and differentiate themselves from the competition, Equinox is an excellent example to take notes on. Equinox’s Lifestyle Branding Part of Equinox’s branding is that it’s a […]
Avoid the Noid!: Why Domino’s Brought Back their 1980’s Brand Mascot
By resurrecting the Noid, a character initially tasked with preventing the chain from keeping its promise to deliver pizza in 30 minutes or less, Domino’s is capitalizing on an ongoing wave of consumer nostalgia for ’80s pop culture. In the Avoid the Noid campaign, the mascot’s purpose has been modified. It’s now being used to […]