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FAQ: What is SEO Marketing?
SEO is the practice of optimizing online content to rank highly in search engine results. But what is SEO marketing, and how does it differ from traditional marketing? One of the key differences with SEO marketing is that it encourages more direct engagement with customers. One of the factors search engines factor most heavily into […]
FAQ: What is Brand Management?
In business and marketing, having a strong brand helps boost sales and earn customer loyalty. Consumers tend to trust established brands with good reputations above unknown entities. Building a reliable brand often requires careful, informed brand management as part of a marketing strategy. But what is brand management, and how can it help businesses? Brand […]
FAQ: What is a Press Release?
With the rise in social media and digital communication, the press release might seem like an outdated form of communication. But there are still plenty of good reasons for companies to issue press releases from time to time. To understand its value today, it is important to understand the role it serves. What is a […]
FAQ: What are Backlinks and Why Do They Matter?
Backlinks are one of the most important elements to a webpage in determining its SEO rankings. But what are backlinks, exactly? And why are they so important when it comes to search engine optimization? Backlinks Definition A backlink is any hyperlink on a webpage that leads to a different website. Other names for them include […]
How Seat Geek Used an Aggregator Strategy To Explode On The Digital Marketing Scene
Aggregators have become an essential part of the online marketplace. They make it significantly easier for customers to find products and compare prices across various platforms. Additionally, an aggregator helps businesses to reach new audiences and increase sales. SeatGeek, an online search engine that has transformed how people purchase tickets for sports, concerts, and other […]
FAQ: What Goes Into a Successful Marketing Content Strategy?
Content marketing is essential to implement into your business strategy. A proven plan will create more awareness for your brand and attract new, loyal customers. Posting content is just one step in the process. Implementing a tried and true content strategy will boost your brand awareness and ensure your content is engaging and relevant. How […]