SEO is the practice of optimizing online content to rank highly in search engine results. But what is SEO marketing, and how does it differ from traditional marketing?
One of the key differences with SEO marketing is that it encourages more direct engagement with customers. One of the factors search engines factor most heavily into their rankings is user engagement. Higher engagement levels mean a better page ranking on SERPs (Search Engine Results Pages).
What is SEO in Digital Marketing?
What is SEO in digital marketing, and what’s its relevance? There are many keys to effective SEO in digital marketing. Chief among them is having a detailed content marketing strategy. Digital marketing allows companies to reach their target audience in new, more personal ways. This means that marketing strategies can adapt to be more comprehensive, rather than traditional product advertisements.
Content marketing strategies help brands to establish an online presence and reach their target audience directly. It hinges on creating useful, relevant content to help your online audience while demonstrating the value of your products or services. Companies can use SEO opportunities to target appropriate audiences while also crafting more effective, SEO-oriented content.
Why Is Content Marketing Important to SEO Marketing?
Content marketing is an effective strategy for a few reasons.
First, posting regular content, whether on social media or as blog posts on your company site, shows that you are active. Activity helps search engines when indexing your website, and is also a positive sign to potential customers.
Second, content marketing increases user engagement with your page. Bounce rate, the rate at which users browse one page and quickly leave a site, is bad for SEO rankings. Quality, engaging content keeps users on your page for longer, and provides linking opportunities for further exploration.
And third, content marketing allows companies to show, rather than tell, their audience what their services can do for them.
Contact Web Content Development to learn more about our SEO marketing services.
