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Nintendo vs Sega: How They Used Their Competitors to Their Marketing Advantage
In the 1990s, there was no more prominent name in gaming than Nintendo. The brand behemoth dominated 95% of the market, with a stronghold on the industry’s largest audience — young male gamers. And where did it all start? Why Nintendo vs Sega, of course. One of the most iconic marketing wars of its time, […]
Taylor Swift’s “ME!”: Visual and Video Marketing in 2019
Historically, businesses have long relied on the media to establish their brand name and image. For decades, that basically meant relying on print media and the radio. But then came television. With it came the opportunity to utilize visual commercials and product placements. Nowadays, businesses have even greater opportunities to reach their target audience with […]