Businesses have long relied on the media to establish their brand name and image. For decades, that meant relying on print media and the radio. Then came television. With it came the opportunity to utilize commercials and product placements. Now businesses have even greater opportunities to reach their target audience with video marketing.
Digital media offers the chance to strategically put information out there. Taking it one step further, to digitally interact with the receiving audience. Two critical components of digital marketing are video marketing and visual marketing. Taylor Swift is arguably the current queen of pop. She has utilized these digital tools to her advantage. The recent release of the music video for her single “ME!” is a prime example. It shows how she uses visual and video marketing. With these tools, she cements and publicizes her brand.
What are Video Marketing and Visual Marketing?
Video and visual marketing are two components of digital media marketing. Visual marketing includes anything that the target audience will see. Video marketing includes any video content used to market the brand. Together, the two encompass a range of digital services, including:
- Video content prepared for a variety of platforms, such as:
- OTT platforms
- Video On Demand
- broadcast television
- mobile
- online publisher
- social media
- theatrical
- print media
- Blu-Ray
- Visual content prepared for a variety of platforms, such as:
- mobile
- online publisher
- print media
- social media
Digital Media Management
Digital media management services will provide all the necessary services surrounding video and visual marketing. A digital media management provider will not simply produce video and visual content. They will also:
- Distribute the content to:
- national, cable, and local broadcasts
- syndicators
- digital publishers
- theaters
- radio, and beyond
- Also, convert files so that the content can fit any format and platform specification
- Prepare content with:
- quality control
- color correction
- customization
- encoding
- transcoding
- conversion
- Deliver content to:
- iTunes
- OTT platforms
- mobile formats
- film festivals
- digital/publisher use
- digital cinema packages
- broadcast television, and more
- Provide post-production services such as:
- closed captioning
- subtitling
- DCP encryption
- digitization
- duplication
- DVD or Blu-ray authoring or replication
- editorial, file creation
- voice-over insertion
- tagging
- time tailoring
- watermarking, and more
Taylor Swift’s “ME!” Music Video
Taylor Swift controls every bit of her image. So it should come as no surprise that she uses digital media management to promote herself and her brand. The recent release of the music video for her single “ME!” illustrates how she uses visual and video marketing to her advantage. The release of the video precedes the release of her new album. This is drumming up speculation about and anticipation for that album. The video was released for television and live streaming on the same day. April 26. Within 24 hours it had generated 65.2 million views on YouTube.
Each of those views is an advertisement for her upcoming album. But Taylor Swift did not stop with YouTube. She used Instagram to announce that she says the title for her new album is in the video. Her fans pounced on that tidbit. The Internet is filled with speculation about the new title. So Taylor Swift used visual and video marketing (online and on television) to publicize her new album. Her fans continue to interact online. This is further publicizing the album. This media strategy fully encompasses all that digital media marketing has to offer.
Would you like to learn more about how video marketing and visual marketing can work for your business? Reach out to the marketing professionals at Web Content Development.
