The Likeability Factor: How it Benefits Your Content Marketing Strategy

New Trend for Content Marketing Strategies

A Content Marketing Strategy is a fundamental aspect of boosting your business and showcasing your brand through different outlets. It is an important step to have in place, especially if you are a small or just launching business. However, with recent times and the ever popular trend of online instant stars, content marketing strategies need to loosen up. What does that entail? For starters, there are many platforms which can be used to promote a business, better it with SEO and start the branding of that person or company. With these, it has been statistically uncovered that the likeability factor can actually greatly boost your traffic.

Best Content Strategies

Now, likeability can be a curious means to any business. Of course, many consumers or customers want to have a pleasant experience with employees, visiting a shop, or receiving help online with customer service representatives. Therefore, having likable personalities or getting a little more relaxed than usual can be to your benefit. This doesn’t mean not having a helping mindset or being rude to someone. No, this is the exact opposite where you showcase your character while doing the functions on your job.

People have actually created their own increase in sales, profits, or leads because of the publications they put on their social media pages. A family man posting a funny video of his family playing a new age game can cause an instant liking and interest them into looking at what this person does and who he is. In doing so, he then sees an increase in calls to his area at work, or emails, or more followers on Facebook. By giving some insight as to his life and how he acts outside of work shows an element of safety and this likeability factor that can make a huge difference.

Ways Likeability Help Content

Implementing this into your content marketing strategy would be a wise and on trend decision. You want to stand out amongst your competitors. You want to use the latest trends in web development and SEO as this will affect your ROI (return on investment) in a positive light. Here are three ways to connect using your personable content:

  1. Having a more free flowing blog content. This will make the content more relatable and connect the reader with you and your business. They should create an instant familiarity that will invite them to want to work with you or buy your product. It also helps your branding by showing that you are trustworthy and someone they can talk to easily.
  2. Don’t toot your own horn too much. Part of branding and content is usually promoting successes, reviews, or other positive remarks about your business. Most consumers want the experience and information from other consumers, not from the business itself. Letting outside sources promote and showcase your business for you has proved to be the more helpful benefactor than doing it yourself. It can be used as part of your content marketing strategies.
  3. Let some vulnerability shine through. Having a solid wall of PR is smart against certain outlets. For the everyday customer, letting your personality be part of their experience can make all the difference. It can paint the picture of your branding with them. Creating that pleasant moment with a consumer will open the door for them to reiterate the tale and share it with others.

Following these guidelines for likeability and branding should reflect nicely with your business. Make sure to integrate these by being more personable on your site. Traffic will soon come flocking.

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About the Author

Erica D’Arcangelo – De Silva

Erica D’Arcangelo – De Silva has worked in the Internet marketing industry for the last 20-years. Erica is the top-secret SEO weapon to marketing and advertising agencies in the world. She has generated over 300+ million in revenue for high-value brands such as Walmart, Pottery Barn, iRobot, Cutting Edge Firewood, Kelley Blue Book, and many more. Erica has custom-created more than 1,000 content, SEO, and marketing strategies which held the key to doubling and tripling online traffic, and marketing ROI. She has also authored a series of online publications including The Digital Branding Survival Guide, Million Dollar Marketing, 5 Steps to Increase Web Traffic by Blogging, and Repairing Your Online Reputation.