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These Brands are Growing During COVID-19: What’s Their Marketing Strategy?

At first glance, it might seem that certain products have the magical ability to ‘sell themselves’ in times of need. While this is partially true, there is a lot of effort and a lot of marketing that happens behind the scenes that cause it to appear that way.  During the COVID-19 pandemic, there are some brands that have come to the center of attention for people milling through the grocery stores looking for the things that they need to survive at home through the pandemic. First, let’s have a look at these five brands and why their products are relevant, and what this means for their marketing strategy. 

Lysol – No Marketing Strategy Needed?

Lysol kills germs. We all know that. While an infectious disease is running rampant and the number of cases of infection is on the rise, people need to stay clean. Even if the CDC had not suggested disinfecting everything thoroughly and often, it is second nature for people to feel the need to protect themselves. 


Another product that people know to be important is toilet paper. When thinking about necessities and comfort while stuck at home, toilet paper is one of the things that people find vitally important. Yet, it still is taken for granted. Any reasonable person would put toilet paper at the top of the list when the thought of sheltering at home for months on end becomes a reality.


Amazon went from being a ‘king of convenience’ to being a necessity overnight. With grocery store shelves being emptied on a daily basis and an entire country being asked to stay at home, ordering products online became a no-brainer. With so many available products that can be shipped to customers’ doors, even Amazon had some trouble keeping up with demands.


America is known for a lot of things, including TV after dinner. But, let’s be real – after dinner isn’t the only time that Americans are known to watch TV. Now, when the whole country has been asked to stay indoors as much as possible, it is only natural that people want to watch more TV.


Last on our list is Peloton. Eating, cleaning, and watching TV can only go so far after months indoors. After a while, people started to realize they must keep active and maintain a healthy lifestyle. Having stationary exercise equipment is proving to be a lifesaver for those who are staying at home through COVID-19.

You might be thinking, “Well, duh.” There is a catch, though. The competition is already steep, but now, companies like these are faced with steep competition in a fast-paced environment. Demand is also an issue. Supply has become depleted while demand continues to increase. This begs a big question:

What Sets Their Marketing Strategy Apart From the Rest?

The answer: marketing strategies. Not only have we all heard of these companies before, but millions of Americans think of them as being ‘go-to’ providers for quality necessities. Making your brand rise to the front of people’s minds takes a specific marketing strategy, time, and diligence. Smart Marketing is the best marketing strategy for an increasing number of brands in the ever-changing American economy. Not only does your brand need recognition, but it also has to be easily accessed and learned. With the internet handling an increasing amount of traffic, the online market has become flooded. It is critically important that people correlate your brand with your product without blinking an eye. How is this accomplished? By making your brand heard over the constant rumble of commerce on the internet. 

Smart marketing can help to accomplish just that. Visit www.webcontentdevelopment.com to see how smart marketing works and how it can help your brand to be understood and recognized. Your success relies on your customers. And your customers are waiting to learn about your brand.

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About the Author

Erica D’Arcangelo – De Silva

Erica D’Arcangelo – De Silva has worked in the Internet marketing industry for the last 20-years. Erica is the top-secret SEO weapon to marketing and advertising agencies in the world. She has generated over 300+ million in revenue for high-value brands such as Walmart, Pottery Barn, iRobot, Cutting Edge Firewood, Kelley Blue Book, and many more. Erica has custom-created more than 1,000 content, SEO, and marketing strategies which held the key to doubling and tripling online traffic, and marketing ROI. She has also authored a series of online publications including The Digital Branding Survival Guide, Million Dollar Marketing, 5 Steps to Increase Web Traffic by Blogging, and Repairing Your Online Reputation.