Uber vs Taxi: Marketing Rides

The days of standing in the rain and hailing a taxi cab may be over. Uber, the popular app-based ride sharing platform is taking over. Uber vs Taxi isn’t so much a game of cat and mouse as it used to be. Uber is more of a lion now. But, how did Uber grow into such a giant, and why have traditional taxi services like Yellowcab struggled to keep up? Let’s take a look at some of Uber’s key marketing strategies.

Technology Put to Use

Uber is an app-based platform, meaning the service can only be interacted with via your smartphone app. The convenience of this service is one key aspect to consider when looking at how they developed their marketing strategies. It’s a tech world we live in, and Uber leveraged this to its advantage with every step.

Promotional Discounts and Referral Bonuses

In the early days of Uber, when a new rider would sign up they would receive a promotional discount on their first several rides. This ensured that new customers wouldn’t use the service once, but many times. It created a sense of brand loyalty and familiarity with first-time users. Uber – and other ride-sharing platforms like LYFT and JUNO – offers referral discounts as well. If you refer a friend, you could earn as much as $20 off your next Uber trip. This kind of savvy marketing pushed word-of-mouth to a whole new level.

Sporting Event Discounts

Uber also struck deals with major sports teams, giving them exclusive rights to pick up fans after games. As part of the deal, fans get savings on an Uber ride home. In some cases, the stadiums have specific lanes for Uber drivers. If you use the service, your commute will be even faster because these Uber-specific traffic lanes increase the efficiency of the service, making access to and from games much more convenient and less stressful.

Ride Sharing

Because Uber is technically a ride-sharing platform, anyone with a car less than 10 years old can sign up and use their vehicle to make money. Of course, it isn’t this simple anymore. Drivers need to license their vehicles and themselves according to each state’s laws, but Uber helps with this, too. They offer step by step guidance to drivers applying for licenses to become new drivers. Uber aims to make it as easy as possible for drivers to join the ride sharing community, which in turn promotes the service and makes getting a ride at any time of day that much more convenient. New drivers also get sign-up bonuses and a minimum hourly wage. Because the app is so easy to use, drivers don’t need to waste gas driving around looking for riders.

Delivery Services

Uber Eats is now a popular food delivery service that offers drivers more opportunity to make a little cash on the side. It also increases brand awareness for the ride sharing giant. It’s no wonder that Uber is so inundated in our tech-obsessed world; their marketing strategies are so diverse.

Same Old Taxi Service

Taxi cabs work in much the same way as they always have. But, it’s not always convenient or efficient. Apps that will call a cab for you, like Gett, do exist, but the brand awareness of traditional taxi services is declining as companies like Uber, Vine, LYFT and JUNO leverage advanced technology and strong marketing strategies to grow their businesses.

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About the Author

Erica D’Arcangelo – De Silva

Erica D’Arcangelo – De Silva has worked in the Internet marketing industry for the last 20-years. Erica is the top-secret SEO weapon to marketing and advertising agencies in the world. She has generated over 300+ million in revenue for high-value brands such as Walmart, Pottery Barn, iRobot, Cutting Edge Firewood, Kelley Blue Book, and many more. Erica has custom-created more than 1,000 content, SEO, and marketing strategies which held the key to doubling and tripling online traffic, and marketing ROI. She has also authored a series of online publications including The Digital Branding Survival Guide, Million Dollar Marketing, 5 Steps to Increase Web Traffic by Blogging, and Repairing Your Online Reputation.