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online reputation management

What Is Online Reputation Management and How Can It Help

Every business that exists today has an online reputation. The internet is a primary source of information for countless individuals across the country and across the globe. When information is lacking, they will find a way to fill it in themselves. This means that a business that fails to provide their own information will discover that information about them is abundant on the internet because others have been providing it on their behalf. Unfortunately, this can have devastating effects on a business unless they know what to do about it.

Understanding Online Reputation Management

If you do not invest any time or effort into online reputation management and you Google your business, you may discover that some search results are unflattering at best and dishonest at worst. You obviously know the truth about your business. However, consumers who are running searches on the internet don’t necessarily know the difference between fact and fiction. More importantly, they aren’t often willing to stick around to find out what’s true and what’s not. Instead, they will simply move on to what they feel are “safer” choices. This is why online reputation management is so critical. It allows a business to take control of how they are presented online so that users find the right information.

Adverse Effects on Business Online Reputation

Some of the things that can adversely affect a business’ online reputation is a lack of online presence and activity, poor customer service, and negative reviews. While a business might focus their attention first on creating and delivering products to their customers, neglecting to manage their online reputation causes problems. Between failing to establish a strong, positive online presence with plenty of favorable reviews and failing to address customer service complaints and negative reviews, the business can be seen as one that doesn’t care about their customers and is therefore dangerous to become involved with. What may be worse is that information that is published online can remain there indefinitely. It will continue to destroy a business’ reputation long after its first appearance.

With online reputation management, a business can promote themselves the way they want consumers to see them. They can harness the wonderful power of positive reviews. They can demonstrate their wonderful customer skills and they can quickly and professionally handle negative reviews as they arise. This can help them to rise in search engine rankings so that they are more visible to consumers. It helps to demonstrate to consumers that you prioritize customer service efforts. It can also ensure that negative reviews do not tarnish or destroy their reputation.

In Summary

Online reputation management is a wonderful way for a business to spread their true story. With web content, blog posts, social media updates, YouTube videos, and more, a business can ensure that true information about their origins are highly visible to consumers. Online reputation management can also monitor and address those things that seek to harm the business’ reputation. They can then eliminate or at least minimize the damages. Professional reputation management services can not only dramatically improve a business’ appearance online but also attract positive consumer attention and create the conversions that lead to sales and expansion.

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About the Author

Erica D’Arcangelo – De Silva

Erica D’Arcangelo – De Silva has worked in the Internet marketing industry for the last 20-years. Erica is the top-secret SEO weapon to marketing and advertising agencies in the world. She has generated over 300+ million in revenue for high-value brands such as Walmart, Pottery Barn, iRobot, Cutting Edge Firewood, Kelley Blue Book, and many more. Erica has custom-created more than 1,000 content, SEO, and marketing strategies which held the key to doubling and tripling online traffic, and marketing ROI. She has also authored a series of online publications including The Digital Branding Survival Guide, Million Dollar Marketing, 5 Steps to Increase Web Traffic by Blogging, and Repairing Your Online Reputation.