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3 Instagram Marketing Trends to Stay on Top of Your Game in 2022

With the COVID-19 pandemic, online shopping is at its height. From new tech to furniture, clothing and art, the online shopping world has been quickly growing as the main platform for modern transactions. With everyone spending so much time inside, there is plenty of online shopping to be done. Amazon, Facebook, eBay, and many other websites offering online shopping options, to name a few. Instagram recently launched their own online marketplace. Instagram marketing services are now another contender in the world of online shopping. Sellers are going to want to make sure they stay in tune with these trends to keep up with the competition.

Become a Meme Machine

It’s no secret that marketing in this day and age is a challenge, and Instagram marketing services can be particularly tricky. Many users automatically scroll past sponsored ads without even stopping to look at them, seeing them more as a nuisance than anything. However, one thing that seems to make the younger crowd stop is to create a meme. Don’t worry if it makes very little sense: absurdist humor is big with Millenials and Gen Z (also called “zoomers”).

Get Weird

Working off of the “absurdist humor is top tier comedy” point, so don’t be worried about getting weird with your marketing on Instagram marketing services.

YouTubers such as Safita Nygard have popularized videos buying products from weird ads and reviewing them. While this might seem a little out of the typical seller’s comfort zone, look at the success of the Old Spice commercials. Since the first appearance of the “I’m on a horse” commercial, their marketing has only gotten more eventful and bizarre. With this shift, sales have only grown. The modern audience wants something fun to watch. They want something that doesn’t feel like an advertisement. This is most likely because it is so much easier to do personal research on a product. The need to put too much information into marketing is no longer necessary, so don’t be afraid to get a little odd when using Instagram marketing services. 

Create Vertical Videos

Brevity is the name of the game in the online world. Where everyone is constantly pumping out new content every second, it is a fast moving market. Everyone is always looking for the next trend.

Most have become accustomed to brief videos, which run more like clips than videos. Instagram recently announced that they will be focusing more on “Reels,” which are 15-second multi-clip videos with audio, effects, and new creative tools. This style of content became popularized with the now gone Vine. Vine gave way to quick, heavily edited videos that rarely went beyond 30 seconds long. While Vine eventually faded away, anyone would be hard pressed to not know of its successor, TikTok. Now with TikTok, stories on Facebook or Snapchat, and Instagram Reels, these clips are a great tool for any online store owner. These quick clips can give viewers an appetizer in a sense of what your product is about. By getting a taste of your product, paired with an entertaining experience, Instagram marketing services are a great tool that any seller needs to get in on.

How Web Content Development Can Help

The new Instagram marketing services are a great new platform for online sellers to put their products on. There is no need to stop there. Sites such as Web Content Development are great starting points for any online shop owner to make their mark. They work in tandem with many social media marketplaces to offer a streamlined way for buyers to see your wares. Give them a visit when you want to breach into Instagram marketing services, or any other social media management services, with your own streamlined online shop. 

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About the Author

Erica D’Arcangelo – De Silva

Erica D’Arcangelo – De Silva has worked in the Internet marketing industry for the last 20-years. Erica is the top-secret SEO weapon to marketing and advertising agencies in the world. She has generated over 300+ million in revenue for high-value brands such as Walmart, Pottery Barn, iRobot, Cutting Edge Firewood, Kelley Blue Book, and many more. Erica has custom-created more than 1,000 content, SEO, and marketing strategies which held the key to doubling and tripling online traffic, and marketing ROI. She has also authored a series of online publications including The Digital Branding Survival Guide, Million Dollar Marketing, 5 Steps to Increase Web Traffic by Blogging, and Repairing Your Online Reputation.