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Marketing Scarcity: How the Impending TikTok Ban Has Increased App Use
As the social app TikTok ban in the US looms and the next steps are unclear, the app has seen an increase in usage. This can only be associated with scarcity marketing. This theme is defined as creating urgency and excitement around something, like an app, a product, or a sale. Thus, motivating individuals to […]
Beyond the Likes: Elevate Your Brand with Tailored Social Media Management Solutions
In today’s digital landscape, having a social media presence is critical, not optional, to any company’s success. Regardless of industry or sector, a brand’s social media platforms can build brand awareness, connect with its target audience, and drive sales. Curious how you can set your brand apart from the competition on social media? Let’s talk […]
Is Diversifying Across Multiple Social Media Platforms a Necessity for Growth?
The digital world is growing, pressuring businesses to ask an important question: should they diversify their social media strategies? In short, the answer is yes. Here’s everything businesses should know about social media diversification and why working with a social media marketing agency can be helpful. Why Diversify Your Social Media Marketing Strategy? When it […]
A Blueprint for Business Growth on Social Media
The methods for marketing and growing a business have significantly evolved over the course of the digital age. Gone are the days when businesses could rely on standard or simple strategies to grow. The digital landscape is regularly evolving, and a massive part of this has been the prominence of social media. Social media platforms […]
Facebook, Twitter, Instagram & TikTok: The Purpose of Each Social Media Platform
Social media has come a long way since its beginnings in the 1990s. Early on, platforms such as Bolt, Six Degrees, and Friendster led the way. These platforms planted the seed for MySpace in the early 2000s, effectively bringing social media to the mainstream. Never before was it so easy to meet new people and […]
McDonald’s “Menu Hack” Online Marketing Brings in More Traffic for the Same Flavors
People have been mixing and matching fast food menu items for decades. But as our society becomes more connected than ever through social media, certain “menu hacks” have taken off. In early 2022, McDonald’s, the biggest fast-food chain in the world, sought to take advantage of this opportunity. In January 2022, McDonald’s introduced four “menu […]