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Social Media Management

@Thedogist and Other Amazing IG Accounts Doing Social Media Marketing Right

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What makes a great social media account?  Chances are, they are chock-full of adorable pets, tempting food and must-have fashions. However, there is more to these types of accounts than meets the eye. It’s easy for any Instagram account to get lost in the vortex of posts and products competing for attention. Therefore, social media marketing is essential to the success and popularity of your business. Engaging with consumers how companies get attention and ultimately go viral. Instagram accounts such @Thedogist have found a way to market their brand in a way that makes consumers look, click, and hopefully become a devotee.

What Is Social Media Marketing? 

You have your brand. You have an Instagram account. Now, you just need to make the magic happen. So, this means it’s time to brush up on your social media marketing skills. First, understand your audience and target your posts in a way that speaks to who they are. Are they likely to enjoy watching a video? The inclusion of short videos is one way to engage consumers and get them to interact with your brand. 

Checking your feedback is another part of an effective social media strategy. Read what your followers are saying and adjust your strategies going forward. Yes, likes matter, but so do comments. This is where you can gauge the reactions of your followers in a more individualized way. When done right, social Media Marketing can reap dividends for your business. Here are a few success stories. 

@Thedogist

Boasting over 3 million followers, @Thedogist brings smiles to the faces of dog lovers daily. It also markets a brand and sells products that give back to the four-footed community. The site posts photographs of dogs accompanied by clever captions. This is where content plays a big role in social media engagement. Through visual images and written humor, the site utilizes quality content to reach their target audience. Also included in the bio are links to the brand shop, podcast, and photographer. This type of linking helps expand the company’s reach and lead others to their growing brand. 

@itsdougthepug 

Another social media master is @itsdougthepug. This site uses its over-3-million-and-growing presence to help beat childhood cancer. Doug the Pug is the account’s star, and his adorable photos draw users instantly. But there’s more. The account markets well by matching their posts with their YouTube videos. For example, an image of Doug dressed in a spiderman costume told users that his corresponding YouTube video had reached 100 million views. They also used this image as an opportunity to market their merchandise, dropping a limited sale tacked right in the post. Links to their website and information about their fund are also displayed permanently in their account bio. 

@fasiondads_

This growing company made Rolling Stones 10 Best Instagram Accounts and is proving itself worthy. Their strategy includes posting images of the “everyday joe” wearing their merchandise. This creates a fun play on the typical fashionista narrative, adding a refreshing and offbeat take on ultra-casual menswear. Also, the business uses humor as a tool, featuring T-shirts with captions like “Trophy Husband” and “World’s Best Farter (I Mean Father)”. They also hashtag designer brands that the models are wearing along with their own merchandise. This creates a connection between them and the designer brand, resulting in their posts showing up alongside hashtag searches for a given designer brand. 

Get Social with Your Brand

You can use these marketing tools and more to increase your online presence. Making the most of each post is key to expanding your reach. Using images and writing quality content can be a winning combination. Also, the use of hashtags, targeted content, and posting plenty of relevant links in your Instagram bio can all help raise awareness about your business and increase your engagement rate. Get inspired today and take your brand to the masses. 

The US Army Social Media Strategy 

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As social media strategy is an effective form of communication for civilians and US military members. Popular platforms such as Facebook, Instagram, and Twitter can help you stay up to date on the latest news and current events. These sites can also be beneficial during the recruitment process for all military branches. Social media also fulfills a valuable purpose by helping soldiers keep in touch with their friends and family members back home.

The increase in the use of social media in the military is one example of how these apps and websites are a significant part of our everyday lives. They are beneficial in helping us stay in touch with loved ones and can be a valuable source of information. Social media platforms are also excellent resources for advertising and marketing. These days many businesses, both large and small, turn to social media as their primary form of advertising. This digital marketing technique is helping many businesses grow at a rapid pace.

How to Choose the Best Social Media Strategy   

With the right social media strategy in place, your business can see an increase in sales as you reach out to more customers within your target demographics. Coming up with a solid social media strategy for your business can be a challenge. Here are some tips on making an effective plan that will help increase your profits.

Identify Your Target Audience

Determining what social media strategy is best for your business depends on several factors. First, you need to identify your target audience. These are the consumers who would be most likely to buy your products. Consider their age, income, education level, and what their interests are. These elements will help you create a powerful strategy that your customers can relate to.

Set Your Goals

When marketing with social media apps, you must make your goals clear. Also, after you identify your target audience, you will need to determine your goals for those consumers. Your primary goal should be to improve sales and entice your customers to come back again and again.

Find Your Audience

The next step is to locate your audience. With so many platforms out there, finding the right place to start using social media in marketing can be tricky. Based on your target audience, would they be more likely to have accounts on Facebook or Instagram? While Facebook may have 1.3 billion users, your target audience might post more on other platforms. Make sure to advertise where your audience is. Pay attention to how much your customers interact with you on all platforms and then focus most of your strategy on sharing posts on the most popular platform with your target audience.

Check Out the Competition

If you have tried all of the above and still seem to be struggling, try researching your competitors. Take a look at their social media accounts. How does their content differ from your own? Is there anything they are doing that seems to be successful that you could do as well? While you may not want to copy exactly, there is no harm in getting a few good ideas from other companies, especially if what they’re doing seems to be working.

Choose the Right Social Media Strategy for Your Business

If your company could use some help improving your social media strategy, Web Content Development is here to help. We offer an abundance of services designed to help your company reach its marketing goals. Contact Web Content Development today for more details. 

5 Stand Out Social Media Platforms and How They Can Help Your Business

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In this day and age, social media has become a tremendous way to promote your business. It does not only help increase brand awareness but drive significant value for customers. That said, not all social networks are created the same. While many platforms are launched every week, a good percentage does not gain any sort of traction. In fact, some are doomed for failure even before they see the light of the day. That’s why it’s critical to identify which social platforms are a good fit for your business and which to avoid like the plaque. In this guide, we’ve compiled top social media sites and how they can grow your fanbase and sales through social media management.

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The 5 Best Athletic Social Media Accounts and Why

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It’s not just a fad; social media has become a critical part of our lives. It’s revolutionizing virtually every industry, and sports is no exception. For top athletes, social media is a potential game-changer. It helps them establish friendly and familiar relationships with fans. Their ongoing exposure from their teams, leagues, and sponsors coupled with a professional social media manager help them attain an increasingly strong fan base. When they perform well – break records, win championships – or get covered in the press, their social media accounts go wild. What’s even novel is that they cash big on the craze, thanks to a slew of deals they sign with different brands.

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Changing Facebook Ad Restrictions: How this Affects Social Media Management

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Social media is a new world that we’re still trying to figure out how to navigate. In the old days of not all that long ago, we would log onto Facebook or Instagram (or Myspace or Friendster for those who remember) and we’d check on old friends from high school and share our trips to our favorite restaurants. While the social media landscape still functions largely the same way, there are some new functions as well. If you have a business or a website, it’s almost mandatory at this point to set up either a Facebook account or an Instagram account. Or, even a Twitter or Linkedin account. Sometimes you’ll even need a Snapchat account!

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Oreo’s Social Media Strategy: What They’re Doing Right

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You can’t deny the appeal of Oreos – from traditional to double-stuffed to deep-fried Oreos to Oreo Blizzards. Since 1912, Nabisco has manufactured its chocolate wafers with sweet crème to “sweet toothers” all over the world. The Oreo name has carried on successfully for decades, but its social media agility and creative marketing strategies from the mid-2000s to the present day have made people who had forgotten about the brand take notice.

According to a 2012 edition of Time Magazine, Oreo is the biggest-selling cookie, or biscuit, in the United States. Oreo also sells well in more than 100 countries, including China, Canada, and Indonesia. Its first factory in Chelsea, New York is located on a street now famously dubbed Oreo Way.

 

Oreo’s Adaptable Marketing Strategies

Since 2008, Kraft and then Mondelez International (who successively took over for Nabisco in the 2000s) began to market the Oreo alongside high-profile events, like the Super Bowl; upcoming movie and game releases, such as PlayStation 4; and even political events. The Oreo was not just a stuffy treat from the 1900s but a contemporary cookie that could keep up with the times. For example, in June 2012, a rainbow crème-filled Oreo advertisement showed support for Gay Pride. Of course, such a marketing decision came with controversy, but Oreo made diversity and inclusivity a part of its mission—the cookie was made for all types of eaters.  

 

Dunk in the Dark Tweet

In 2013, Oreo’s agile use of social media really got fans and media outlets buzzing. Instead of a planned approach of when to post updates on each social media outlet, Oreo quickly took advantage of a unique situation during the 2013 Super Bowl: a 30-minute blackout during the game. While viewers waited with baited breath for the game to return, Oreo cleverly tweeted, “You can still dunk in the dark.” More than 16,000 people retweeted the post (with a certain percentage likely taking the dunking recommendation).

 

Playing with Oreo on Social Media

The fun didn’t stop with that tweet. Oreo continued its momentum with the playful hashtag #PlaywithOreo. Fans everywhere posted photos on Instagram of themselves playing with Oreos. Fans enthusiastically jumped in on multiple social media platforms. For example, a YouTuber created an “Oreo Trick Shot” video to which Oreo replied with its own video. The back-and-forth banter made a worthwhile experience for all social media users following Oreo. The company’s ability to be spontaneous left fans and media everywhere wondering what is next.

 

What You Can Learn From Oreo

Based on Oreo’s marketing success, here are a few tips for you to consider for your own company, whether big or small, well established, or just starting out:

  1. It’s necessary to strategize and plan, but you can also leave room for spontaneity. Consider what’s going on in the world and how your company and products might fit uniquely into the goings-on of the world. Sometimes, these spontaneous decisions involve a risk. Yet, a risk is usually more memorable than playing it safe.
  2. Consider the consumers, or fans, of your company or product. How do they play a role in your marketing efforts? For instance, how do they utilize social media?
  3. Have a sense of humor. It’s ok to be a little cheeky, a little cheesy, or a little over the top. You can do all of that while still remaining true to your brand.

 

Develop Your Own Social Media Strategy

Whether Oreo’s approach becomes your go-to marketing strategy or not, there are gems to be mined. Social media is where people are these days, and, therefore, finding interesting ways to tap into that outlet keeps you and your company fresh and in the game. If you seek support for your marketing efforts through an effective social media strategy, contact Web Content Development for a consultation.

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