Anyone with a business knows that, in this day and age, you need a website. Customers assume that they can find anything they need to know about you and your services online. But what about your future customers, the ones who don’t know about you yet? Your website needs to be on the top of the list when people search for the product or service you provide. It doesn’t matter how good your work is if no one can find it! In the digital age, it is all about SEO: Search Engine Optimization.
People are looking; help them to find you! If this is new territory for you, SEO might feel overwhelming. It can get pretty technical, but there are some simple steps that you can use, right now, to improve your SEO.
It is critical for your business to have a website that is polished, attractive, and informative. So we will start with the assumption that those elements are already there. Now, how can you increase your web traffic? There are a lot of SEO strategies that you can implement to help people find your website above all the others offering similar products and services. Some of these strategies are quick and easy; others are not. Here are three quick and easy tools you can start using right now:
- NAP Listings: This may seem like a no-brainer, but is your name, address, and phone number correct on your website and on other directories? When search engines search for your business and find inconsistent results across the web, it hurts your search engine ranking. If your business has changed phone numbers or locations over the years, check off-site directories to ensure they are up-to-date.
- Audit Your Content: Your website needs to contain accurate, quality material. No pages of filler stuffed with keywords in hopes of getting a hit. Maintain a blog on your website. Think critically about topics that would be interesting and informative for your audience, and write blog entries about those topics. Choose keywords that your audience might use as search terms, but don’t just pepper your writing with them for maximum placement. Integrate them naturally into your blog entries, so that the writing flows while discussing the keywords appropriately. Include those keywords in page titles, meta descriptions, and heading tags. And don’t forget about your blog! Post entries regularly–once a week is a good target–and aim for a decent length, roughly 1000 words.
- Utilize Your Network: Backlinks from other websites indicate to search engines that your website is reputable and trustworthy. You can purchase backlinks, but you can also generate free backlinks through networking. Do you know someone, in person or online, with related business and website? Ask if you could write a guest post for their blog and backlink to yours. Opportunities are out there if you think creatively.
These are just a few strategies you can quickly implement to improve your SEO. There’s a lot more than you can do if you are willing to put in the time for research and implementation. But maybe you just don’t have the time or inclination to invest in your website’s SEO right now. That’s why we’re here. Web Content Development has years of experience in the field of search engine optimization. Our experts can implement an SEO strategy custom tailored to your needs.