In today’s digital landscape, consumers want to see stories with real substance. Not the boring conventional marketing that’s all about advertisements and selling products outright. After all, you can’t bore people into buying. Can you? I bet not! That’s why creating educative and engaging content is imperative. Done right, it’s a powerful sales force. It not only can help you increase your company’s visibility online, but it also attracts lots of new customers and grows profits. That said, doing it right isn’t just a walk in the park. It takes commitment, consistency, and more importantly, expertise.
Let’s take a closer look at how these five companies are dominating their content marketing.
One company that is flat-out good at content marketing is KISSmetrics. The Saas Company helps clients understand their site visitors and drive high levels of engagement. A brief look at their site will reveal a very strong blog. They consistently pump lots of top-quality blog posts that are shared all over social media and rank highly in SEO. They also have a learning center where they publish tutorials, use cases, and best practice articles on industry-specific tips. To top it off, KISSmetrics incorporates quality infographics in their marketing strategy and leverages webinars as a lead magnet. It’s no wonder that the company’s growth has been astronomical since inception.
You’ve probably heard of or seen the short, but powerful TED talks. Haven’t you? TED is a nonprofit that is committed to spreading ideas globally, mainly using videos. The organization’s main YouTube channel has more than 12 million subscribers and more than 1.3 billion views. It’s noteworthy that these informative and engaging videos get massive social shares. According to the founder, Chris Anderson, empathy, stirring excitement and sharing knowledge is what makes TED videos more powerful than a block of text. Consistency in sharing them is what keeps their audience growing.
HubSpot is another marketing behemoth that has proven that content is king. As a Software as a Service (Saas), the organization offers a full platform of marketing, sales, customer service, and CRM. What separates them from the rest is that they give their clients a taste of how content-oriented business marketing can turn site visitors into paying customers. From the blog, social media, CTAs, to email nurturing campaigns, HubSpot creates content that aligns with consumers’ interests, moving them further through the sales funnel.
Influence & Co
Influence & Co is a marketing company that fuels business marketing and executive branding goals using knowledge extraction and knowledge management. Since launching its custom business marketing software back in 2015, the company has become the go-to thought leader for different media and online publications. Incorporating technology in content strategy has brought exponential growth to Influence & Co.
Moz is a top tier marketing company that offers SEO tools for keyword research, link building and analysis, local listing audits, webpage performance, and more. To Moz, value addition is the most effective arsenal for establishing sustainable customer relationships, generating leads and driving the business. Perhaps that’s why they have taken their blog one step higher. Their in-depth mini-course, Moz Academy, is the reason the company’s clientele keeps increasing.
Of course, the rundown wouldn’t be complete without Web Content Development. Here, we believe content marketing is more about consistency in creating high-quality blog posts, articles, landing pages, social media copies and more. That’s what we do.
If you’re looking for that one company to bring your brand to life, you’ve come to the right place. Whether you’re just starting up or your current strategy is not working, we can help you leverage the power of SEO and social media. Contact us today!