In this day and age, social media has become a tremendous way to promote your business. It does not only help increase brand awareness but drive significant value for customers. That said, not all social networks are created the same. While many platforms are launched every week, a good percentage does not gain any sort of traction. In fact, some are doomed for failure even before they see the light of the day. That’s why it’s critical to identify which social platforms are a good fit for your business and which to avoid like the plaque. In this guide, we’ve compiled top social media sites and how they can grow your fanbase and sales.
It’s an absolute no brainer that Facebook is the undisputed king of social media. It offers more than 2 billion monthly users a personal connection and an enjoyable distraction during working hours. Its broad reach is perhaps what makes it the perfect channel for lead generation and providing customer support. For optimal impact, however, you shouldn’t make your company’s Facebook page, per se, look like an advertisement. Instead, you should learn to use both textual and visual content – and ask questions – to inspire conversations and shares. Consider using paid ads to promote your brand. Also, Facebook Business can be a resourceful tool for advertising tips, best practices, latest news and case studies for using Facebook to meet your business goals.
Twitter is a hub for trends, political rants, and breaking news, all in 280 characters or less. Brevity, personality, and relevancy are keys to making your voice heard. With over 330 million monthly active users, Twitter is undeniably one of the best social media sites. It helps drive brand awareness, promote products for direct conversions and offer customer service. Being a discovery platform for consumers, Twitter is an excellent place for you to showcase your creativity and expertise.
Needless to say, Instagram is an image and video-oriented social network. Its user base skews heavily to the 18-30 age-bracket and slightly more toward females and minors – but that’s shifting. Perhaps interestingly, engagement rates on Instagram are higher compared to both Facebook and Twitter. For that reason, it’s the best advertisement platform for businesses that can incorporate user-generated visual content into their social media marketing campaigns, and align them with the buyer persona. While using Instagram, always remember that hashtags reign supreme. They offer a great way to increase interaction amongst your niche audiences.
LinkedIn is a handy social platform for B2B organizations. It provides businesses and professionals with a rare opportunity to connect with others in the same industry and grow together. With features that allow you to share content, engage your audience, recruit talent, LinkedIn is best for:
- Providing product launch;
- Reaching decision makers;
- Expanding your horizons and;
- Strengthening relationships.
Last in our rundown is, Pinterest, an incredibly active social site with over 175 million monthly users. Much like Instagram, it operates mainly using images, and on a smaller scale, videos and GIFs. If your business caters to more females or falls within a creative industry, this is one platform you want to be on. It helps you increase your eCommerce sales. Besides having that stunning visual content, you have to pin and re-pin frequently to achieve optimum results. A good rule of thumb is to attribute your pins correctly every time.
It’s clear at this point that the impact of social media on businesses is far-reaching. The big question is; are you part of it? No matter what your answer is, the team at Web Content Development can help you implement effective social media marketing campaigns. Reach out to us today!