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Is Diversifying Across Multiple Social Media Platforms a Necessity for Growth?

The digital world is growing, pressuring businesses to ask an important question: should they diversify their social media strategies? In short, the answer is yes. Here’s everything businesses should know about social media diversification and why working with a social media marketing agency can be helpful.

Why Diversify Your Social Media Marketing Strategy?

When it comes to social media marketing, most businesses think it’s about maintaining major platforms like Facebook and Instagram. However, a successful social media strategy also involves exploration and initiative to diversify.

Here are the benefits of broadening horizons with social media marketing.

1. Allows for More Accessible Content

One of the biggest benefits of diversifying a social media strategy is the new avenues it opens up for audiences. Remember, your target can be reached on more than one platform. So, it’s important to have as many communication channels and visibility as possible to reach them.

It’s also important to remember that each platform will cater to different content, urging businesses to be more creative when communicating their messaging. Some examples include:

  • TikTok’s short-form videos
  • LinkedIn’s professional insights
  • Pinterest’s aesthetic appeal

By tailoring their content to the platform, businesses ensure that their message effectively resonates with their target audience in multiple ways.

2. Strengthens Direct Engagement

Each platform offers a unique and distinct opportunity for direct engagement with a target audience.

For example, some users may prefer the comment section on Facebook. Others may want to stitch a video response of TikTok. Some may even want to repost and retweet on Twitter (now known as X).

Diversifying a business’ social media presence means it can tap into each of these unique forms of communication and engagement. This direct interaction will also help to build a sense of community and trust among consumers.

3. Engages a Wider Range of Consumers

When it comes to social media, different age groups and demographics will gravitate towards different platforms. For example, businesses may find a younger crowd on TikTok than on Facebook. And LinkedIn may cater to a more professional crowd than Instagram.

Diversifying a business’s social media platforms allows content to reach a broader audience while maintaining direct contact with the existing consumer base.

4. Gives a Competitive Edge

When it comes to marketing, having a competitive edge is vital. The more channels of communication and engagement a business has, the more competitive it can be in the industry.

It’s also important that businesses stay one step ahead. When a business diversifies its platforms, it’s easier to keep up with trends and algorithms, which places it ahead of the curve.

Similarly, being active and consistent on multiple platforms helps keep a business relevant as consumer and market trends change. The more relevant a company is, the more likely consumers are to engage.

Remember, diversifying social media marketing is a strategic investment in a brand’s visibility, audience outreach, and engagement. When it comes to keeping up with trends and consumers, embracing platform diversity is the way to go.

The Benefits of a Social Media Agency

Handling multiple platforms and achieving goals can be difficult without assistance when managing social media. That’s why businesses work with agencies. A social media agency can offer multiple benefits to a business, like:

  • Expert and Unbiased Insight: Agencies offer insight that many businesses may not find independently due to bias or lack of expertise. With a team of skilled professionals, agencies work strictly with data and numbers to offer advice.
  • Personalized Strategizing: To succeed, businesses need a customized and flexible strategy with trends. Agencies use data to craft personalized strategies for their clients and ensure success as trends change.
  • Data-Driven Results: Agencies focus on success and results from start to finish. One of the ways they do so is by collecting data with high-quality and trustworthy analytical tools, so businesses have a transparent report.

Remember, like diversifying a marketing strategy, working with a marketing agency is an investment in success.

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About the Author

Erica D’Arcangelo – De Silva

Erica D’Arcangelo – De Silva has worked in the Internet marketing industry for the last 20-years. Erica is the top-secret SEO weapon to marketing and advertising agencies in the world. She has generated over 300+ million in revenue for high-value brands such as Walmart, Pottery Barn, iRobot, Cutting Edge Firewood, Kelley Blue Book, and many more. Erica has custom-created more than 1,000 content, SEO, and marketing strategies which held the key to doubling and tripling online traffic, and marketing ROI. She has also authored a series of online publications including The Digital Branding Survival Guide, Million Dollar Marketing, 5 Steps to Increase Web Traffic by Blogging, and Repairing Your Online Reputation.