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Podcast Advertising 101
While podcasts as a medium have been around for about twenty years or so, the past five years have really seen podcasts come into their own. More and more Americans are regularly tuning into podcasts, and they’re not just flipping through like channels on the radio. Podcast listeners seek out quality content on specific topics. […]
Super Bowl 2019 Marketing: Pepsi, NFL & Verizon Commercials
You’ve probably seen the exciting and engaging Super Bowl commercials. No matter how much you hate ads, watching one for the first time will make you want to skip the game just to see the rest. The case is no different for casual NFL viewers and hardcore fans, they all wonder – “what’s a Super […]
Weight Watchers Branding and Rebranding Strategies
Quick! Think of all the companies right now with strong branding in the weight loss market. Some names may come to mind but we think it’s pretty safe to assume Weight Watchers is in the mix. In fact, we believe most folks would say that Weight Watchers is right there at the top.
Nabisco, PepsiCo and Kroger: Managing Your Brand Strategy and Product Over Time
Branding is one of the most important aspects of the success of any business. It would be difficult to think of Marvel without their larger than life characters with their bright colored costumes, their ideals, and human flaws. It would be even harder to imagine Apple without thinking of their clean simple designs and […]
The Chipotle Brand Strategy: Creating “Lifestyle Brands”
Chipotle, the popular burrito and taco chain, has struggled to regain its brand relevance since the 2015 E.coli outbreak. It has struggled so hard, in fact, they’ve hired a new CEO from another famous taco chain, Taco Bell. Brian Niccol, the new CEO in charge of turning things around, has said on several occasions that […]
Uber vs Taxi: Marketing Rides
The days of standing in the rain and hailing a taxi cab may be over. Uber, the popular app-based ride sharing platform is taking over. Uber vs Taxi isn’t so much a game of cat and mouse as it used to be. Uber is more of a lion now. But, how did Uber grow into […]