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A person holding their phone while on a social media platform demonstrates the popularity of platforms such as Facebook, Instagram, and TikTok.

Facebook, Twitter, Instagram & TikTok: The Purpose of Each Social Media Platform

Social media has come a long way since its beginnings in the 1990s. Early on, platforms such as Bolt, Six Degrees, and Friendster led the way. These platforms planted the seed for MySpace in the early 2000s, effectively bringing social media to the mainstream. Never before was it so easy to meet new people and connect virtually. 

In the last 20 years, platforms like Facebook, Instagram, Twitter, and TikTok have become essential social and marketing tools for people, creatives, and businesses alike. What was once a small idea is now a global phenomenon. 

While many of these platforms share similarities, they all serve their own unique purpose. This article will discuss the purpose of Facebook, Twitter, Instagram, and TikTok.

Social Media Marketing: The Most Popular Social Media Platforms

As social media developed and evolved, it became clear that this form of technology had a bright future in the world of business. These platforms offered a unique opportunity for advertising, brand building, and social media marketing. 

Before social media, television, newspapers, and billboards were the most popular way to spread awareness. Since the rise of social media in the early 2000s, this trend began to change.


The oldest social media platform on this list, Facebook, was founded and developed in 2004. Since then, it has grown to over 1 billion users. Facebook allows people to create a free profile with pictures and personal information. 

After creating a profile, you can befriend other people on the platform. At any time, you can post pictures, thoughts, music, or videos directly to a friend or on your feed (which allows your friends to see). 

The purpose of Facebook is to connect people all around the globe. Since the network is so large, it has revolutionized how we connect socially and professionally. Facebook allows businesses, companies, and creators to build a following and connect instantly. 

In 2007, the Facebook Ads platform was launched. This allowed businesses to use Facebook for marketing purposes. Essentially, people and businesses could pay to extend their reach beyond their friends and followers. Similar to newspapers and commercials, this created an amazing opportunity for growth. 


Twitter first debuted in 2006. The idea of this platform was simple: give users an opportunity to share their opinions and thoughts. 

By using hashtags, people were able to connect and communicate on various topics. Since its inception, Twitter has grown from a few devoted users to more than 500 million today. Through short word-based content known as microblogging, Twitter turned from a cultural novelty into a vast universe for political and entertainment news. 

Due to its immense popularity, Twitter allows businesses and creatives to build a rich and devoted community. Similar to Facebook, Twitter allows users to market themselves using ads. These ads can help to boost engaging content and take a business to new heights. 


In 2010, Instagram was launched. The idea behind this platform was to make photo and video-sharing easy and aesthetically pleasing. 

While Facebook and Twitter both allowed visual content, it was Instagram’s prime purpose. This opened the door for artists and photographers of all kinds to share their work. Unlike Facebook and Twitter, Instagram focuses more on images and less on words. 

In 2012, Facebook bought and absorbed Instagram. This allowed the two social media superpowers to become one. Soon after, Facebook ads became a part of Instagram, allowing individuals and businesses to promote themselves on the platform. 


TikTok began in 2016. The purpose of TikTok was to allow users to create short-form videos of all kinds. These videos could be purely for entertainment or to promote certain products. 

Since then, TikTok has boomed into arguably the most popular social media platform to date. As TikTok has evolved, you can now create longer videos, create content alongside other content, and much more. 

Learning from their predecessors, TikTok created opportunities for companies and individuals to promote themselves using TikTok for business. Like other platforms, TikTok allows users to grow their following and purchase products and services using ads.

Grow on Each Social Media Platform With Web Content Development Today

Are you looking for a social media marketing team that can take your business to the next level? Web Content Development is eager to help! Our team has the skill and know-how to create engaging content for various businesses. We will also work directly with you to develop a marketing strategy for each social media platform.

Are you ready to get started? Contact Web Content Development today!

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About the Author

Erica D’Arcangelo – De Silva

Erica D’Arcangelo – De Silva has worked in the Internet marketing industry for the last 20-years. Erica is the top-secret SEO weapon to marketing and advertising agencies in the world. She has generated over 300+ million in revenue for high-value brands such as Walmart, Pottery Barn, iRobot, Cutting Edge Firewood, Kelley Blue Book, and many more. Erica has custom-created more than 1,000 content, SEO, and marketing strategies which held the key to doubling and tripling online traffic, and marketing ROI. She has also authored a series of online publications including The Digital Branding Survival Guide, Million Dollar Marketing, 5 Steps to Increase Web Traffic by Blogging, and Repairing Your Online Reputation.