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The Brand Story Behind the Heinz Company
When it comes to generational success, few have been able to do it as successfully as the Heinz Company. The company has created an everlasting brand image by connecting with consumers, staying ahead of trends, and diversifying its products. Heinz Branding Journey Founded in 1869 by H.J. Heinz and his business partner, the food processing […]
How Hershey’s Chocolate Brand Strategy Turned It Into a Global Candy Giant
When looking for a resilient brand strategy, look no further than Hershey’s. As the world’s largest chocolate manufacturer, much of its success can be attributed to the company’s adaptable branding. Hershey’s Dynamic Branding Hershey’s has been around for over a century, and its dominance over the candy industry isn’t stopping anytime soon. To understand how […]
Equinox Fitness: Not Just a Brand but a Lifestyle
The fitness industry is always evolving, but Equinox Fitness has created a niche space with a boundary-pushing and unconventional brand. When businesses want to be part of a conversation and differentiate themselves from the competition, Equinox is an excellent example to take notes on. Equinox’s Lifestyle Branding Part of Equinox’s branding is that it’s a […]
Pottery Barn’s Seasonal Content Strategy
Marketing strategies come in all shapes and sizes. The promotional materials a company uses can vary based on the type of company, the season, or the company’s goals. All of this is part of a company’s content strategy, and it’s a very important aspect of branding and marketing. There are many unique and colorful examples […]
Marketing Freebies: How Auntie Anne’s and Sheetz Create Want
Wednesday, April 26th was National Pretzel Day. At this point, you may be kicking yourself if you forgot to observe this wonderful holiday (and successful marketing strategy). But if you knew about it beforehand, you may have scored a free pretzel from one of America’s favorite pretzel chains. Several notable businesses nationwide celebrated National Pretzel […]
The Tesla Marketing Strategy
Tesla is a top competitor in the automotive industry, and a leading brand in electric vehicles (EV). The company’s massive success has also been a lesson in marketing strategy. Here’s how we can learn from the automotive giant and implement their strategies into everyday marketing. Tesla’s Digital Marketing Strategy Tesla’s success comes from a unique […]