Tesla is a top competitor in the automotive industry, and a leading brand in electric vehicles (EV). The company’s massive success has also been a lesson in marketing strategy. Here’s how we can learn from the automotive giant and implement their strategies into everyday marketing.
Tesla’s Digital Marketing Strategy
Tesla’s success comes from a unique case of a $0 digital marketing strategy. From consumer interaction to branding, the company has built a strong reputation across multiple platforms and audiences. What some don’t realize is that the automotive giant uses free routes of exposure to grow the brand. Looking at Tesla’s success online, we can learn multiple lessons.
Improve and Simplify the Customer Experience
A lot of companies and businesses can fail if customers feel that the process is too lengthy and complicated. This is where Tesla excels. By initiating self-service and having top-notch customer service, the overall experience of Tesla buyers naturally increases. Consumers enjoy an easygoing experience, and Tesla has shown why investing in that process matters. Increasing a customer’s joy and responding quickly to frustration brings them back, and creates a great reputation among a target audience.
Use the CEO’s Social Media
One of the main aspects of Tesla’s fame is CEO Elon Musk. With a personality that’s larger than life, Musk demands a lot of attention and is highly active on social media. In addition, he also doesn’t shy away from controversy, which brings attention to not only him, but Tesla as well.
He also uses platforms like Twitter to interact on a one-on-one basis with his audience, making his platform prime for Tesla’s promotion. Online buzz can do wonders for virtually any business. And Musk utilizes his platform in such a way that his company doesn’t have to spend money on a digital marketing strategy. For example, the buzz surrounding Tesla testing their cybertruck’s windows created huge publicity for the company and high anticipation for consumers.
Be Authentic
Most customers can tell the difference between a company chasing their dollar, and one working on passion. So, authenticity is crucial in today’s marketing strategy. Tesla, for example, has owned every mistake it’s made. The company has always been clear and transparent about its errors, shortcomings, as well as its aspirations. Honest communication with consumers should always be in practice at every business. Musk’s company is the perfect example of how it pays off in the long term.
Good Quality Beats Competition
Tesla doesn’t shy away from competition, and being a top producer of EVs is thanks to the quality of its cars. Rather than shy away from other electric vehicle makers or responding, Tesla remains focused on producing the best quality possible. The automotive company knows where it outperforms, and it sticks to that.
With diverse audiences, three different EV models, and plans to expand into other green technology options, Musk has diversified his company and brand. As a result, other car brands’ EVs simply can’t compare.
Word of Mouth
When customers are happy and products and services are high-quality, this greatly impacts your customer base. Why? Because Consumers who perceive brands as authentic and good at business will do the marketing work for free.
By telling friends and family, both in person and on social media, audiences can grow quickly. Tesla utilizes this extremely well. Rather than pay for advertisements, the automotive brand relies heavily on its buyers to spread the word about its products. This free promotion and marketing are what keep Tesla popular on the market.
Picking Marketing Plans
When it comes to building a brand, it’s important to pick successful marketing plans. Being different is important, but so is a consistent image. And, Tesla does well with consistency. The company knows what it does best and where it leads, which is in EVs and green technology.
So, it won’t change the brand’s core because that’s what consumers recognize most. Marketing plans should follow this rule. It’s important to pick a strategy that is unique, but is also easy to follow through with.
The Takeaway: Find a Content Marketing Strategy That Works for You
When it comes to a content marketing strategy, Tesla has shown that big bucks in advertising aren’t always necessary. A company’s products should be of good quality and its reputation should be in good standing with consumers for long-lasting success. Lastly, authenticity and honesty should also be a top priority to make sure consumers feel fully connected to the brand. And if customers are pleased, then word-of-mouth will increase exposure and solidify reputations.
Ready to take your marketing strategy up a notch? The experts at Web Content Development can help. Reach out and learn more about our digital marketing services.
