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Content Analysis: Where Does Your Site Measure Up?

The truth is that there is no single way to predict your content’s success over your competition.  Instead, you must analyze quite a few different points in order to determine how committed each brand is to their content. That tells you which brand is getting more traction and more willing to make conversions.  Content analysis gives you a lot of important information about your marketing and your consumer. The main points that can be analyzed to determine how one’s site measures up to the competition are:

  1. There are several aspects to the effectiveness of website content.

One is the total number of content pages that have been published.  Granted, quality still rules over quantity, especially if the high volume of content is composed mainly of poor-quality pieces. However, it still contributes to the website’s overall visibility and effectiveness.  Search engines consider how often you post content in addition to the volume of content.

There are ways to measure a website’s traffic, which is one way to determine how popular it is.

2. Search optimization.

Many businesses today are well aware of the fact that Search Engine Optimization, or SEO, is critical to a business’ visibility and success on the internet.  If a consumer types in keywords related to a specific product or service field and one specific business comes up along the top of search engine results, they have great SEO.  This can be a tricky area to influence; you want to have key phrases and keywords scattered throughout their website content. However, adding keywords too much becomes “keyword stuffing”and search engines often penalize sites for it.

3. Social media.

Businesses with a large, engaged following on social media often outrank their competitors with smaller or non-existent social media followings. It is, therefore, important to not only establish but maintain a strong social media presence, and continuously gain new followers, and post regular, unique and highly-shared content.

4. Email marketing.

Nowadays, the size of a business’ email subscriber list can determine how much more of an advantage they have over their competition.  Many email subscription sign-ups will even advertise the size of their list, with catchy phrases like, “Join the 150,000 subscribers already getting valuable gardening tips every week!”

5. Advanced content strategies.

Publishing new research, such as charts, graphs, and percentages that are not available elsewhere, can definitely give you a competitive edge.  Also, publishing content gained through collaboration with others can draw more attention.

Following these steps will ensure your online traffic increases. Maintaining your site with a stylish and organized layout is also a contributing factor to more visitors. Aesthetics are one of the biggest attractions for online users as they see that you are clean and professional, which is what they ultimately are looking for.

If you’re in need of any of these key points, contact us to see what we can do for you and your online business! It will make a huge difference and will drive up your revenue and online traffic, creating the prominent and flourishing business you have wanted from the start.

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About the Author

Erica D’Arcangelo – De Silva

Erica D’Arcangelo – De Silva has worked in the Internet marketing industry for the last 20-years. Erica is the top-secret SEO weapon to marketing and advertising agencies in the world. She has generated over 300+ million in revenue for high-value brands such as Walmart, Pottery Barn, iRobot, Cutting Edge Firewood, Kelley Blue Book, and many more. Erica has custom-created more than 1,000 content, SEO, and marketing strategies which held the key to doubling and tripling online traffic, and marketing ROI. She has also authored a series of online publications including The Digital Branding Survival Guide, Million Dollar Marketing, 5 Steps to Increase Web Traffic by Blogging, and Repairing Your Online Reputation.