One effective communication on one social media site can potentially be shared with and spread to numerous other individuals and sites, which can have a remarkable effect on a business’ return on investment. However, few businesses actually recognize the full array of tools available to them through social media marketing, and therefore are not actually maximizing the benefit they can receive.
Social Media Marketing the Right Way
Social media experts are able to use the various tools at their disposal to analyze trends and boost the effectiveness of their social media marketing. Following are five tips for how to do the same for your business:
1. Use social media measurement tools. Social media measurement tools which collect and analyze data to reveal trends and track the visibility of brands and user engagement can help to measure the presence of a business’ marketing content on social media sites, as well as how much user interaction involving discussion of the brand occurs and the impact of social media marketing on the business’ online sales.
2. Use social network aggregation. While few individuals may actually know this, there are actually quite a huge number of social networking sites available online. However, maintaining multiple accounts on multiple sites that each contain exclusive information can become very time-consuming and difficult. With social network aggregation, users can collect all their various social media profiles and information on a single platform and then carry out desired tasks on different networks at the same time.
3. Use social bookmarking. Social bookmarking can allow one to compile information so that less time is spent searching for information related to specific things. On Facebook for example, users can tag themselves and others in various photos, statuses, notes and comments, so that a user can easily run a search to find all items related to a specific person.
4. Use social analytics. There are companies and platforms that will perform social analytic services for businesses, helping them to determine their brands’ presence on social media and offering solutions that can help them increase brand awareness among their target audience.
5. Use automation. Properly designed and run, automation of social media marketing can be an incredibly valuable tool. It is important to ensure that automation does not lead to annoying spam, but rather simply notifies users on various social media sites when you have uploaded a new blog or post, so that they can take a look at it.