Doing It Right: Social Media Marketing

One effective communication on one social media site can potentially be shared with and spread to numerous other individuals and sites, which can have a remarkable effect on a business’ return on investment.  However, few businesses actually recognize the full array of tools available to them through social media marketing, and therefore are not actually maximizing the benefit they can receive.

Social Media Marketing the Right Way

Social media experts are able to use the various tools at their disposal to analyze trends and boost the effectiveness of their social media marketing.  Following are five tips for how to do the same for your business:

1. Use social media measurement tools. 

Social media measurement tools which collect and analyze data to reveal trends and track the visibility of brands and user engagement can help to measure the presence of a business’ marketing content on social media sites, as well as how much user interaction involving discussion of the brand occurs and the impact of social media marketing on the business’ online sales.

2. Use social network aggregation.

While few individuals may actually know this, there are actually quite a huge number of social networking sites available online.  However, maintaining multiple accounts on multiple sites that each contain exclusive information can become very time-consuming and difficult.  With social network aggregation, users can collect all their various social media profiles and information on a single platform and then carry out desired tasks on different networks at the same time.

3. Use social bookmarking. 

Social bookmarking can allow one to compile information and spend less time searching for relevant things. On Facebook for example, users can tag themselves and others in various photos, statuses, notes and comments, so that a user can easily run a search to find all items related to a specific person.

4. Use social analytics.

There are companies and platforms that help businesses determine their brands’ presence on social media. After that, they offer solutions that can help them increase brand awareness among their target audience.

5. Use automation. 

Properly designed and run, automation of social media marketing can be an incredibly valuable tool.  It is important to ensure that automation does not lead to annoying spam. Instead, it should simply notify users on various social media sites when you have uploaded a new blog or post. That way, they know to check it out.

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About the Author

Erica D’Arcangelo – De Silva

Erica D’Arcangelo – De Silva has worked in the Internet marketing industry for the last 20-years. Erica is the top-secret SEO weapon to marketing and advertising agencies in the world. She has generated over 300+ million in revenue for high-value brands such as Walmart, Pottery Barn, iRobot, Cutting Edge Firewood, Kelley Blue Book, and many more. Erica has custom-created more than 1,000 content, SEO, and marketing strategies which held the key to doubling and tripling online traffic, and marketing ROI. She has also authored a series of online publications including The Digital Branding Survival Guide, Million Dollar Marketing, 5 Steps to Increase Web Traffic by Blogging, and Repairing Your Online Reputation.