In this modern age, it’s possible to attract thousands of consumers through social media. Web content development is meant to attract a larger audience for your business. Furthermore, it is meant to keep this audience engaged. While this sounds great, you may be wondering if it actually works. There are many great content development success stories. Here are three successes that particularly stand out.
The Content Development at Buffer
Buffer has attracted 400,000 users. Also, they have around one million followers across various social media websites. How? A three-pronged content development strategy. For its initial growth, this company used guest blogging. Guest blogging is a method used to increase web traffic. Guest bloggers help build brand awareness by attracting new audiences to a brand. With regular fresh content, published to popular sites, Buffer attracted 100,000 users.
Working on their own blog has also helped Buffer find popularity. Buffer has four blogs where they share the victories and hardships they have experienced. Furthermore, they pass along their best, shareable content through email.
Buffer is a great example of content development success. Their web content developer did things in a simple, yet efficient way. By inviting guests to write about the company, they easily raised visibility. Additionally, consistently updated blogs, shared via email, kept Buffer users engaged. These tactics seem simple right? They are, and they attracted around one million followers to Buffer.
Hubspot’s Content Development
Hubspot is a prime example of content development success. Hubspot’s web content developer used four approaches. First, Hubspot maintained a detailed blog about the subjects that most interested their visitors. Furthermore, they added additional content upgrades to their blog posts, such as ebooks.
Additionally, Hubspot created a separate educational source for content sharing. They call this Inbound. This attracts 321,000 individuals per month! This source promotes Hubspot’s certification and partnership programs. Finally, Hubspot’s content developer improved upon traffic from LinkedIn. They then utilized this traffic to increase their Facebook video views. These four tactics kept engagement at an all-time high. Thanks to their web content team, Hubspot is now a multi-million dollar company.
Rip Curl
Also known as the “ultimate surfing company,” Rip Curl kept audience engagement boosted through their online publication, The Search. This blog contains topics ranging from the best surfing spots to exciting surfing stories. Furthermore, Rip Curl has a Youtube channel. This alone attracts 100,00 subscribers. Rip Curl kept their audience engaged with relevant surfing content. Due to this, the company has over 2 million Facebook followers.
Rip Curl recognized surfing’s large audience. Then, they promoted strictly towards those potential consumers. Surfers are eager to learn about new sweet spots. They also enjoy reading and sharing personal surf stories. This lead to Rip Curl’s successful YouTube channel. Their channel reaches a vast number of surfers and maintains a large audience.
Looking For a Web Content Developer?
These three stories have one thing in common: simplicity. Through blogs, email, and social media, each company reached its audience. Due to this, their followers engaged with their content. These simple tactics were done artfully. Also, they had the help of a web content developer. Thereby, they attracted hundreds of thousands of followers.
Are you running a company that could use more consumer attention? Are you also interested in developing your content in a way that will bring your business more customers? Web Content Development offers a variety of services. From web page design and copywriting, to refining and popularizing your brand, we offer it all. Our services will bring new customers and more attention to your business.
