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content development

Case Study: Google’s Content Development Strategy

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Do a quick Google search for the first thing that pops into your head. You’re likely to find a mass of information right there at your fingertips. That’s because there are millions of articles written on virtually every topic imaginable online. Therefore, in order to compete in this vast sea of information and maintain a successful business, the content you deliver needs to stand out. Google continues to roll out new algorithms rewarding content that results in good user experience. So, it is more important than ever to hone in on a solid content development strategy. If you want to improve your search engine rankings and increase your traffic, your content has to be the best in your niche.

Developing a Successful Content Strategy

Any web content developer worth his salt knows that it isn’t enough to publish content just for the sake of publishing content. The foundation of a successful content development strategy is writing quality content. It must meet the needs of the target audience in question. That means finding out what your audience is looking for and delivering that information in an engaging and useful manner. With a good content development strategy, you can create quality content that your audience is eager to read and share. In turn, this will improve your traffic and grow your business. This process can take a great deal of time, skill and resources. However, the end result will be worth it. 

Putting Content Development into Practice

In the past, keyword research was a great tool for increasing traffic. But, with recent algorithm updates, keyword-stuffed websites that fail to deliver a good user experience are being penalized by Google. The best way to create content that actually converts customers is to shift gears from a keyword-driven content strategy to one centered around the audience’s needs. Keyword research is still a core component of creating SEO content that performs well. However, a well-rounded strategy calls for content that offers more than just a jumble of keywords. It needs to answer your audience’s questions, solve their problems or help them meet their goals.

This type of content allows you to connect with your audience in a way that is relevant to your brand. It is this type of content that is rewarded by search engines. Creating and delivering quality content that meets users’ needs should be at the top of your list of content strategy goals. However, fully understanding how to put that concept into practice is difficult for many businesses. 

Content Development Strategy Tips

Compelling content is a key component of any good content development strategy. Low-quality content is a wasted opportunity for reader engagement and interaction. Also, it undermines your credibility and makes you look unprofessional. Furthermore, this defeats the whole purpose of your content development strategy. In order to make your content work for you, you need to:

  • Find out what it is your audience wants to know
  • Create a comprehensive list of questions your audience is asking
  • Find the answers to these questions and back up the answers with proven facts and sources
  • Compile this information into an engaging, detailed article that your audience will benefit from reading
  • Publish and promote the article to boost traffic to your website

Hire a Professional Content Developer

When it comes to developing a winning content strategy, there is no match for top quality content. Taking the time to publish great content that solves some type of problem for your readers is the best way to ensure success for your business. If you want to grow your business and you are committed to taking your content to the next level, but you don’t have the time or resources to do it on your own, consider hiring a professional content developer to manage your content strategy for you. 

Facebook Content of 2019 – And How to Use It as Web Content

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There’s no doubt that Facebook is a vast and diverse platform. At 1.59 billion daily active users and counting, there’s bound to be some wild and wonderful interactions going on. 

Perhaps that’s the reason you want to harness the power of this tool to grow your business and your web content. But how will you know the best content that gets your brand more Facebook engagement?

In this guide, we aim to unlock that answer and then give you some actionable tips on how to infuse that content into your strategy.

What’s the Best Facebook Content of 2019?

There’s no denying that video is the most engaging type of web content in 2019. On average, video posts on Facebook get at least 59 percent more engagement compared to images or text. Whether viewed for a short or long duration of time, it is considered to be meaningful. 

In other words, it means that someone has stopped whatever they were doing to watch that piece of content. What’s even better when utilized, Facebook video content:

  • Comprises of all other mediums (visual and auditory content)
  • Displays nonverbal conversation
  • Engages viewers
  • Prompts shares
  • Is memorable and improves brand recall
  • Provides the best search engine results

Although videos are the best choice if you want the highest Facebook engagement, video content development isn’t 100 percent easy. But when done right, the results can be phenomenal.  

How to Use Video Marketing in Your Strategy

If you have been using Facebook for a while, you already know that most videos play automatically on default settings. However, they don’t have audio unless the viewer clicks on the video. That’s a compelling argument to using great visuals that grab the user’s interest, even without sound. 

An excellent way to do this is to make your video content inspirational, funny, or practical. Any of these will induce a higher amount of comments, reactions, or shares, which in turn, leads to a broader organic reach.

Make it Simple and Clear

Another important thing you need to consider is the length of your video. Although Facebook allows longer videos, they tend to get ignored or left unfinished by viewers. Therefore, you need to keep your videos short and sweet. 

More importantly, make sure they are concise. A 30-second video, for instance, is enough when compared to a 10-minute video; it is more likely to catch the viewer’s attention better and leave them curious and wanting more.

Target a Specific Audience

With video content development, a “one size fits all” approach doesn’t work. That’s why Facebook allows you to build custom audiences. Let’s say you have some products or services that cater to the youth, and you have others that are best suited for the elderly. 

If your content developer creates a general video that addresses both audiences, you’ll end up making little or no impact. For that reason, ensure that your video content addresses the needs of your target audience.

Optimize Video for Conversions

Once you get people to watch your video, it’s time to make the most out of it. All it takes is a clear call to action (CTA). This can be a direct message from the video’s speaker, a link to your landing page at the end of the video, and/or share buttons.

Web Content Development

By harnessing the power of Facebook and video content marketing, your business marketing strategies can go a long way. But you probably don’t need all the work that comes with that. That’s why the team at Web Content Development is committed to helping businesses like yours take the hassle out of digital marketing. Contact us to schedule a call to discuss your business needs.

Apple’s iPhone 11: How Their Content Development Will Dominate

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Apple plans to release its iPhone 11 in the fall of 2019. The rumor mill is already giving users a glimpse of what the smartphone has in store. Design-wise, it will most likely look much like predecessors iPhone XS and XR. It may also be the first to support the Apple pencil.

Although there’s no official confirmation about anything from Apple yet, we’ve already heard and read so much about the product. All Apple product launches are a sheer stroke of genius.

Their marketers and PR aficionados know how to build buzz for their new products without giving anything essential away. But how will their content development dominate with the new iPhone 11? Here’s what you need to know.

Drawing Out Suspense for a Longer Period

Although Apple always makes a big deal about announcing new products, their specific gadgets are shrouded in secrecy. In fact, they’ll do just about anything to protect that secret. The case is no different with the iPhone 11. Between 2018 and now, they have released very few potential details about the phone. This mystery is what has been driving their customer base into a frenzy.

Journalists, bloggers, and prospective buyers are all chasing the company in a bid to find out what the iPhone 11 has to offer. This, in turn, has resulted in an influx of speculative blog posts and video reviews about the phone.

Getting Opinion Leaders on Board Early

Apple has a knack for getting YouTubers, bloggers, and other thought leaders on board before their product launches. With iPhone 11, they have already started releasing a couple of solid tidbits for journalists and marketers in telecoms to work with. As a result, we have already seen some subtle, but very deliberate leaks about the phone.

For instance, the phone is rumored to have triple-camera systems. This is after an image leaked on the Internet showing a reflection iPhone 11R in Samsung Galaxy 10+. However, this is based on speculation. The phone is also expected to launch in September. Perhaps this is because Apple almost always launches its iPhones in the same month. However, nothing is confirmed yet. All these rumors have not only made prospective buyers curious but have given iPhone 11 extensive media coverage.

Giveaways and Pre-Orders

There’s no denying that Apple enjoys a rabid fanbase. Coupled with the company’s positive reputation, this plays a large part in the success of their product launches. Apple seems to be well aware of this fact.

They usually offer giveaways and allow pre-ordering of their new products. This tradition has always helped them sell hundreds of thousands of units within the first few days of launch. If this method continues with the iPhone 11, Apple will most likely build a buzz early, as customers compete to show off their new buys on the Internet.

In summation, Apple is deliberate about planning their product launches. They know what information to release, as well as when and who they want to talk about those releases. They also know how to turn the product launch into something worth talking about. That’s exactly what seems to be what will happen with iPhone 11.

Web Content Development

Achieving a marketing campaign like Apple is no easy feat. It can be an uphill task, especially if you don’t have the huge fanbase and resources that Apple enjoys. Our team at Web Content Development can help you build buzz for your next product launch. We are a team of web content developers with extensive experience in content marketing. Reach out to us to learn how we can help.