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Email Marketing: Why It’s Still An Effective Way to Achieve Your Business Goals

How many emails do you get in a day? The answer is probably more than you’d like. Despite the influx of messages from work, friends, school, and other businesses, email marketing is still an effective way to achieve your company’s goals.

Why Email Marketing is Effective

The vast majority of your potential customers are available by email. In fact, nearly 80% of people prefer to be contacted by email, as opposed to other means such as phone, text, mail, or social media. Not only do customers typically get email content immediately sent to their phone or tablet, they are also able to read it at their leisure. Additionally, customers can return to the email when necessary or save it for future reference.

How to Create the Perfect Email Campaign

Potential customers are more likely to turn into buyers if your email campaign is effective. Try the following techniques to get the most out of your email marketing strategy.

1. Make Your Email Marketing Aesthetically Pleasing

Nothing puts off customers faster than a plain, boring email. To attract the most business, make sure your content is bright, easy to read, scannable, and clear.

2. Make it Mobile-Friendly

Customers are less likely to read your email if they have to constantly adjust the size and fit to their smartphone or tablet. Make sure your email can be adjusted to fit any size screen. It will also be helpful if your software or app can be used to send the email via a smart device, as well.

3. Increase Your Contact Base with Email Marketing

For an email campaign to be effective, you must have a broad audience. As such, you should encourage people to sign up for your emails on your website, social media pages, and blog.

4. Customize Your Client List

Clients don’t want to read through the material that doesn’t interest or pertain to them. Thus, you can create separate campaigns specifically for each group or target audience.

5. Clean Up Contact List

Cleaning up a contact list can ensure your content is sent to interested recipients. Doing this may reduce the size of your contact list but will result in authentic contacts.

  • Remove any hard and soft bounce emails. Hard bounce meaning emails that were returned due to an invalid address. Soft bounce meaning emails with a valid address but were returned because the recipient’s inbox was full or the server was down.
  • Remove any contacts that include info@company or contact@company.
  • Consider double opt-in emails. Users submit their own email to your contact list and they are required to verify the address is correct.

Email marketing is a perfect way to boost your brand and achieve your business goals. For that reason, if you find that your email campaign strategy works well, use it again. If not, they are easy to change to suit your needs. Keeping a weekly email campaign can increase your online business in many ways. There are also companies that will do it for you if time is a factor in starting it up or not. For more information on email marketing, please feel free to contact us today.

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About the Author

Erica D’Arcangelo – De Silva

Erica D’Arcangelo – De Silva has worked in the Internet marketing industry for the last 20-years. Erica is the top-secret SEO weapon to marketing and advertising agencies in the world. She has generated over 300+ million in revenue for high-value brands such as Walmart, Pottery Barn, iRobot, Cutting Edge Firewood, Kelley Blue Book, and many more. Erica has custom-created more than 1,000 content, SEO, and marketing strategies which held the key to doubling and tripling online traffic, and marketing ROI. She has also authored a series of online publications including The Digital Branding Survival Guide, Million Dollar Marketing, 5 Steps to Increase Web Traffic by Blogging, and Repairing Your Online Reputation.